Comments on: Facebook CPC vs. Facebook CPM

By: Jamie

Jamie — Wed, 05 Oct 2011 16:32:40 +0000

I, too, have been frustrated with the inability to detail ads to run certain hours of the day.

I started out using Facebook CPC but I got so many clicks that my budget was being used up, sometimes, within the same hour I’d activate an ad!

I’m pretty good with photoshop and am a technical writer by trade, so I can design my own ads, but I’m almost certain that the high amount of clicks is click fraud. I watched my web stats and there was a high absence of IP addresses AND there was a really high bounce rate.

Anyway, so I switched to CPM so people can click away. If you’re getting too many clicks and have a low budget, like I do, CPM is still better than CPC.

By: Leev

Leev — Tue, 23 Aug 2011 06:49:20 +0000

Awesome~! Thanks a bunch for posting this.
And fyi, CPM is Cost Per Mille, and Mille is the Latin for 1000

By: Sandy

Sandy — Thu, 05 May 2011 18:06:37 +0000

I have a CTR of 0.23 for my facebook ad which was initially on CPC but after changing it to CPM. it dropped dramatically.

By: Finch

Finch — Sun, 17 Apr 2011 13:07:16 +0000

They call it CPM, so… yes they do? CPM stands for Cost Per Mille.

I figured most people already knew what a mille is. And for those who didn’t, I explained it in the next sentence.

By: Lee Bartelme

Lee Bartelme — Sun, 17 Apr 2011 04:27:22 +0000

I’ve never run ads on Facebook, but do they really call it cost per mile? CPM is standard terminology for Cost per thousand. M being the roman numeral for thousand. When reading you had good stuff, but once I saw that I was turned off.

By: Ankur

Ankur — Fri, 31 Dec 2010 03:33:53 +0000

Best CPC for Facebook campaign i got was : $.07 per click.

http://twitpic.com/3leqii/full

what is urs?

twitter.com/@akuchlous

By: Aziera

Aziera — Thu, 02 Sep 2010 16:26:21 +0000

thanks bro for such useful information especially for newbies like me.

By: con

con — Tue, 16 Mar 2010 15:19:07 +0000

I have a CPC FB ad with great CTR. I cloned it with the only diff being the billing=CPM.

Interestingly enough, the CPC ad has a high CTR (and therefore lots of clicks and revenue for FB). While the CPM ad has a CTR ~1/7th of the CPC ad, and therefore a REAL high effective CPC.

Whats the deal? If I didn’t know better, I’d suspect FB is taking bogus click money from the CPC ad, since when I pay by CPM I get very few clicks.

By: PPC Icon

PPC Icon — Sat, 06 Mar 2010 11:39:19 +0000

This post is actually bloody EPIC. I’m off to get this wisdom tattooed on my chest in reverse so I can see it when i look in the mirror.
(seriously, cracking post!)

By: carlrez

carlrez — Sun, 29 Nov 2009 07:56:45 +0000

Nice one Finch. I’ve been looking for posts re: advertising on Facebook. It’s nice to find one that’s recent!

Been doing PPC for a month now but it’s time to expand. Facebook is the next logical step. Thanks for the primer.