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Download Now: Finch’s Affiliate Marketing Survival Kit
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How to Sell Well: No Cleavage Necessary
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Take Amazing Courses for Free with Leading Universities

Download Now: Finch’s Affiliate Marketing Survival Kit

If you are new to affiliate marketing, or spend half your time on this blog wondering just what in the hell I’m talking about – NEWSFLASH – I’ve got answers for you.

The question I keep getting asked is “What still works in affiliate marketing?

It’s usually preceded by an outburst of, “Facebook is dead! PPV sucks! Plentyoffish stopped converting. I’m hungry and I’m running out of money. Wah, help!

To be fair, it’s a good question. Affiliate marketing is changing.

The industry is a different beast to the one we knew just 12-18 months ago. Anybody just getting started has to deal with a backlog of information that is out-of-date at best, and severely damaging at worst (think launching a 2008-style Facebook campaign in 2012)

So… I’ve put together my own Affiliate Marketing Survival Kit.

It’s written for anybody who is new to affiliate marketing, but also for those who are struggling for direction. Inside you will find a soothing voice of reason (if swearing, rambling and schizophrenia is your idea of soothing)

Contents include…

  • Introduction: Who The Hell Am I?
  • The Basics of Affiliate Marketing
  • Affiliate Marketing as a Career Choice
  • What Currently Works
  • What Will Work in the Future
  • Skills You Need to Learn
  • Adopting the Winning Mindset
  • How to Achieve Your First $100 Day
  • Valuable Tools and Resources
  • The Premium Post Collection

Best of all? It’s free.

I’m not asking for your money. But in order for this not to be a completely moronic waste of my time, I am asking for your email address.

Note: There will be no spam. I will only dare to contact you in the extremely rare event that I have something meaningful to say. That doesn’t happen too often, so you’re getting a good deal.

Tap in your email below, then follow the email instructions to download the PDF.

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Have a good weekend!

Recommended This Week

  • Be sure to check out Adsimilis, the official sponsor of Premium Posts Volume 5. Adsimilis is one of the most effective networks in the world for a CPA marketer to sink his teeth in to. They are particularly dominant in the dating vertical, with industry leading payouts. If you are a dating affiliate, you need to be on Adsimilis. Simples.

How to Sell Well: No Cleavage Necessary

The most powerful sales copy in the world is often the most simple.

It creates the least friction. It shapes existing beliefs in to motivation for taking action.

Something I try to get across in every landing page I build is that the user is always right. That doesn’t equate to being smart, and it certainly doesn’t mean rational. It means the user’s beliefs and motivations are worth infinitely more than any of the bullet points on my page.

When we start replacing product benefits with nods to the user’s belief systems, we erase all friction and speak directly to the identity of that user. This is powerful because a customer will only buy what he believes in.

Look around you.

Your possessions are a testament to who you are and what you believe in. Everything from the pile of books, to the brand of laptop, to the type of drink you’re swigging is a mark of who you think you are.

So, if a swaggering arsehole were to fall from the ceiling, slap you in the face and pitch you something that didn’t match your predisposition or beliefs… you wouldn’t buy it.

And yet many affiliate marketers will try this technique regardless.

To give you an example of a particularly embarrassing howler I made in the past, I once tried to sell the angle of ‘dating at Christmas‘ to a target demo of 250,000 Jewish women – who weren’t necessarily even single.

Doesn’t sound like a profitable campaign, does it? No shit.

While my clanger is an extreme case, the mistake I was committing is the same that many marketers are committing every day. They try to sell a story, a concept, an idea, that simply isn’t relevant, wanted or desired.

When it fails, what do we blame? Probably a bad offer that didn’t convert, or a banner that didn’t draw enough clicks. Rarely do we criticize the story being told. We’re reluctant to question the authenticity of our sales message, and how it might be received by the people with the pleasure of experiencing our ads. Why are we so deluded? Because that shit takes skill! It’s no lazy man’s cup of tea to connect with real people.

We too often take it for granted that our target markets are packed to the ceiling with numb nuts who need only see a “Click to Order Now” to part with their cash.

There’s a real lack of authentic storytelling.

What happened to that priceless ability to sell not by preaching what the user doesn’t give a shit about, but by tapping in to their beliefs and convincing them that Product X is who they are?

The best sellers in the business rarely sell. They reassure. They mould their products in to extensions of the customer’s belief systems. Sometimes those beliefs are deluded, stupid or wrong; but the customer never is. Selling requires that you embrace that insanity and shine a light on it.

How effectively are your landing pages selling the story behind your product?

Yesterday I found myself scanning through the holy motherload of landing page collections.

It’s probably not the most glamorous way to spend a weekend – peering shamelessly at the work of other affiliate marketers – but it’s an excellent source of inspiration, and a reminder of the thousand scandalous ways to skin a cat.

What struck me is that while our industry never tires of finding new and inventive ways to build trust – usually through association and brand misdirection – there are very few affiliate marketers who truly ‘get’ the art of selling.

You sense that affiliates are making money in spite of their copy and headlines, rather than because of them. That’s a testament to some of the sick creative minds out there, and their ability to find the perfect amount of cleavage that steers clear of the Facebook Banhammer while still popping a monster CTR.

I do have to wonder though, from a career advancement perspective, what is going to take you further? A library of 56,000 high-CTR 110x80s… or the ability to use words that spark conversions through the power of classic story-telling?

The next time you launch a campaign that bombs in the first hour, resist the urge to throw new offers, images and landing pages at the wall. Ask, instead, if your message is consistent. Is the total sum of your product benefits a person that the target user would want to be?

If the answer is no, you’ve sold the wrong story.

Recommended This Week

  • Make sure you grab your copy of the newly released Premium Posts Volume 5. It’s the perfect tonic for anybody wanting to crack Internet Marketing on a shoestring budget.

  • Also be sure to check out Adsimilis, the official sponsor of Premium Posts Volume 5. Adsimilis is one of the most effective networks in the world for a CPA marketer to sink his teeth in to. They are particularly dominant in the dating vertical, with industry leading payouts. If you are a dating affiliate, you need to be on Adsimilis. Simples.

Take Amazing Courses for Free with Leading Universities

What price do you put on your education? I’m not talking about the remnants of factoids you may – or may not – stumble across on this blog. I’m talking about real education, the kind handed out by meticulous professors with sagging beards and white coats.

Thanks to the Internet, learning new skills and advancing your expertise has never been easier. It’s as simple as point, Google, click and digest.

How I Became an Internet Scumbag

Before I evolved in to an affiliate marketer, I was a sloth-like web developer.

Admission: I say evolved, in reality it was more like a Big Bang. A collision between entrepreneurial dreams and the revelation that money truly did grow on trees. Google Money Trees, to be precise.

Before I was a web developer, I was a high school drop-out with too much time on my hands.

I wouldn’t exactly say that I’ve trailblazed my way in to self-employment. A better description would be that I’ve fumbled through the darkness, made a shit ton of mistakes, but ultimately managed to teach myself just enough to make a good living online.

One of the websites that made it all possible was VTC. Now, when you look at VTC today, it may seem a little outdated and slightly tattered around the edges. But back in 2005, VTC was my primary source of education for a career in web development.

As a drop out with a handful of GCSEs and no further education, I relied solely on VTC to teach me the basics of coding; from PHP to JavaScript and basic HTML. I used the site to get an understanding of tools like Photoshop. And it was through that limited binge of squirreled self-teaching that I managed to land a job as a web developer.

I watched video after video after video for a period of at least six months. It was the ‘almost-free’ alternative to a fortune spent attending physical classes.

Looking back, the site has probably shaped why I’m so dismissive of the academic route in to any career that involves a computer. You can find the information online for a lot cheaper than what it costs to attend University.

Sites like VTC and Lynda gave me the platform and the vital skill-set to move seamlessly in to affiliate marketing. I was lucky enough to be in the right place at the right time. The industry was booming, and I merely had to hold on to the gravy train to steal my first break.

The point I’m rather ambiguously trying to make here is that education is always on your doorstep, and it doesn’t have to cost a fortune. While I used sites like VTC and Lynda to inadvertently guide my career towards Internet Marketing, there are now even greater courses available. And those courses are the reason for this post. They are too fucking awesome to miss out on, so you need to hear about them.

The Rise of Open Courses

A few weeks ago on StackThatMoney, my attention was drawn to a selection of online modules that mark the next great advance in distance learning. These are high quality courses, taught by world-class professors with full integration of the modern digital web.

Take Coursera for example. Coursera offers free courses from some of America’s most renowned Universities. You could learn computer science from Stanford, or model thinking from the University of Michigan, or how about an introduction to genome science from Penn? That’s genome science for Christ’s sake! You’re not supposed to try that shit at home. But now you can.

It’s clear that high quality distance learning now extends far beyond the grainy PHP tutorials I used to watch. You can get an introduction to just about anything if you shop around.

Even Harvard is getting in on the act. The closest I ever thought I’d get to a Harvard brainfart was in those two hours I spent living vicariously through Mark Zuckerberg in The Social Network.

Another site that offers a great interactive learning experience is Udacity. While Coursera takes the traditional route of heavy lecturing, Udacity places the priority on getting you to build workable solutions.

One course walks you through the building of a search engine from scratch, while another covers the complete development of a web browser. Udacity is rightly praised for turning the learning experience in to a practical examination of your skills. It forces you to build and develop. So if you can’t handle endless theory and lecture, it may be worth a look.

Apple Smells the Opportunity

If you needed any further evidence that distance learning is about to evolve spectacularly, look no further than Apple’s showcasing of iTunes U.

Having such a wealth of information on a phone or tablet in your pocket should be great reason for excitement. It certainly is for me, and I don’t even have an iPhone (although this is the sort of technology that could make me sell out).

The age old excuse of “I don’t have the skills to move my career forward” is finally being tarred as the bullshit it always was. There’s truly no excuse for accepting defeat and spending a lifetime in a career that you’re unhappy with.

Admittedly, there are some career choices that are always going to require the traditional road through Academia. A surgeon should never qualify to tamper with somebody’s guts by virtue of watching a few video streams. Even if they’re in HD.

But for most people reading this blog, all the information you could ever need to increase your expertise and broaden your prospects is sitting in the cloud, waiting to be tapped. What are you waiting for?

Recommended This Week

  • Make sure you grab your copy of the newly released Premium Posts Volume 5. It’s the perfect tonic for anybody wanting to crack Internet Marketing on a shoestring budget.

  • Also be sure to check out Adsimilis, the official sponsor of Premium Posts Volume 5. Adsimilis is one of the most effective networks in the world for a CPA marketer to sink his teeth in to. They are particularly dominant in the dating vertical, with industry leading payouts. If you are a dating affiliate you need to be on Adsimilis. Simples.

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