There are many blogs, forums and ebooks where you can learn the intricacies of online marketing. Some are great, some are poor, but nearly all are inferior to the process of learning by osmosis.
Osmosis is the art of unconscious learning. It is where we stop studying materials, and start absorbing them.
Learning the Facts vs. Learning the Meaning
Imagine two kids go in to a lecture. One has a stack of notepads and pens. The other has his hands in his pockets. We’ll call them Kid Prepared and Kid Unprepared.
As the lecture begins, Kid Prepared starts scribbling notes. His hand whirrs furiously across the page, siphoning sound bytes and trying to record every last tidbit for future consumption.
In the next seat, Kid Unprepared stares blankly, soaking up the information and searching for its meaning.
Who do you think is more likely to be successful?
The plague of academia suggests that it will be Kid Prepared; the perennial note-taker, he who responds so intently that no fact is left behind. He is the kid that breezes through college, aces his degree, and should be changing the world.
Except in the real world, success goes to he who shuts the hell up and listens.
Learning by osmosis is all about listening. It is absorbing the world as a human sponge. It is how you apply meaning to what you see around you.
This innate talent for plucking the meaning out of a lecture, rather than the facts and figures, is how we develop intuition, which is the pulling force that separates successful entrepreneurs from bankrupt sob stories.
If you are an affiliate marketer, or if you do any kind of work online, learning by osmosis is especially important.
I believe many affiliates are trapped in the superficial mindset of Kid Prepared. They’ve read all the books, blogs and forums, but their ability to translate those principles in to a tangible business plan is still highly flawed.
They know what to do, they just don’t know how to do it. Their intuition is lacking.
“Nowadays people know the price of everything and the value of nothing.”
- Oscar Wilde
That was 122 years ago.
God only knows what Oscar Wilde would make of the Internet. There has never been such an overflow of information at our fingertips – and most of it is useless.
Here are three strategies that are great for unconscious learning. They share a common trait, and that is to tear you away from your comfort zone.
Joint Venture with the smart and passionate
When you are running more online businesses than you can keep a tally on, promoting dozens of products, in a handful of different verticals, there is no way in hell that you can retain as much information as somebody who has specialised expertise in a single market.
The best you can hope for is an exceedingly good business partner who is willing to share the bacon.
My view is that every affiliate should be joint venturing, but only with the right people.
We are primarily monetization experts who know how to drive traffic. Our weakness is usually the product. We just don’t understand what we are promoting properly, and the Internet plus its millions of consumers suffers for it.
When I joint venture, I do so with individuals who are passionate in the market we are targeting – much more passionate than myself. Not only is their spirit contagious, but it pays to have somebody who is in touch with the grassroots of that market.
The secret to creating awesome affiliate websites is not rocket science. It’s having your ears pinned to the ground.
When you work with somebody who knows the market conditions, or is the market, you can learn a hell of a lot by shutting up and taking stock.
“If you always hire people who are smaller than you, we shall become a company of dwarfs. If, on the other hand, you always hire people who are bigger than you, we shall become a company of giants.”
- David Ogilvy
I believe this same principle applies to personal growth, career advancement and just about any item in a respectable Bucket List.
Work with people who know more than you, befriend people who are happier than you.
If nothing else, I’m sure your Facebook feed could do with the detox.
Bounce off a small mastermind group
Small mastermind groups are brilliant for those who work on their own. I’ve noticed a booming trend of Skype groups in the affiliate space.
If you can gather 4 or 5 ambitious minds, meld them to a routine, and share everything that is learned – the task of conquering affiliate marketing is suddenly a team effort.
Not only can you bounce creative ideas off your partners, but they will hold you accountable when you’ve spunked the entire day playing Civilization V with no new ads to show for your efforts.
Nobody wants to be the weak link in a mastermind group.
Get your mind out of the basement
What are you learning from your work environment?
If you work at home, one of the biggest stumbling blocks to unconscious learning is the home comfort that you are surrounded by. A stale non-challenging work environment is a catalyst for stale, unambitious ideas.
If you really want to take your business to the next level, you should first try taking it out of your mother’s basement. In your head – and probably in the literal sense, too.
Don’t get me wrong. There are many benefits to working from home:
- No commuting in the winter cold
- No boss peering over your shoulder
- No colleagues to steal your milk from the fridge
- No shirt and tie, more slippers and slacks
But there is one major disadvantage:
- Who – and what – are you going to learn from?
The whole principle of learning by osmosis, of unconscious learning in general, is that we absorb the world around us. If your work revolves around a dank, stench-filled office that hasn’t been scrubbed since 2007, then that is not a particularly healthy world to absorb.
I believe business growth is stunted by the lifestyle that most Internet Marketers choose to adopt. It’s not that we don’t have the opportunities to learn from behind a screen, it’s that we fail to grasp them.
We wrap ourselves in home comforts while the truly great achievers are contorting their minds with new and uncomfortable challenges.
I can’t stress this advice firmly enough: network, network and network some more.
There is a sad belief that if we rock up to a marketing conference and fail to uncover a golden nugget, a brilliant traffic source or a hot new offer, the experience has been a giant failure. While I can understand the need for inspiration in these challenging times, the strongest incentive to network is the effect of being around equally ambitious minds – as well as the social interaction.
Your networking does not have to hinge on strictly marketing conferences.
Talented entrepreneurs are aware that some of the best ideas you will ever have are the result of ‘cross-pollination’ from meeting diverse and unusual characters a world apart from your usual comfort zone.
I often say that you can tell a lot about a man by his five closest friends, and you can tell a lot about his career by his five closest advisors. If we are the product of those combined forces, it makes sense to choose them wisely.
There’s a simple solution.
Don’t allow yourself to be influenced by your comfort zone. Snap out of it.
We, more than anybody, are prone to falling back on home comforts when we should be gasping to learn more. If you want to unleash the full effect of learning by osmosis, the good news is that you already are.
You just need to change the source.
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