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Kill Your Friends
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Why ‘A/B Testing’ is a Complete Waste of Time For Most Affiliates
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How to Find Winning Banners For ‘Get Rich Quick’ Affiliate Campaigns

Kill Your Friends

Kill Your Friends

One of the the most crass, hateful, pornographic, anti-establishment, anti-feminism, anti-humanity, mother of all God un-PC, misogynic, narcissistic, racist, sexist, ageist, elitist, capitalist, downright filthiest novels I’ve ever read.

I wouldn’t replace a single word of it.

Buy this book, give in to the cackles, and seal your first class ticket straight to the depths of Hell.

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Why ‘A/B Testing’ is a Complete Waste of Time For Most Affiliates

When is A/B testing NOT A/B testing?

Below is a scenario that feels like optimisation. Unfortunately, it is the same as babbling perfect common sense with your head up your arse.

Let’s say you launch a campaign and track these variables:

  • Banner Ad 1 vs. Banner Ad 2
  • Landing Page A vs. Landing Page B
  • Offer X vs. Offer Y

After three days of testing, you establish that Banner Ad 1, Landing Page B and Offer Y are the best performers.

How can you be sure?

You can only optimise one variable at a time.

Testing multiples is not optimisation. It is guesswork. Trade-offs.

To establish a best performing variable, test it in isolation.

For example:

  • Banner Ad 1
  • Landing Page A
  • Offer X vs. Offer Y

This process is time consuming, yes, but infinitely more reliable with the small datasets that affiliates swear by.

In what order should you test variables?

  1. The offer
  2. Your angle
  3. Landing page theme
  4. Landing page content
  5. Banner/text ads

I’ve dissected this process at length in Premium Posts Volume X.

If your testing process currently resembles a madman throwing turd at a hurricane, I suggest you start there.

Recommended This Week

  • Volume X is sponsored by Adsimilis, one of the top networks for CPA affiliates. Adsimilis has hundreds of top offers (specialised in dating), with industry-leading payouts, and international coverage. Get onboard and start making some money! Email me if you need a referral.

How to Find Winning Banners For ‘Get Rich Quick’ Affiliate Campaigns

There are four types of banners:

  1. Clickers
  2. Converters
  3. Winners
  4. Duds

A winning banner draws both clicks and conversions, a dud attracts neither.

It’s rare to find a winning banner on Day 1.

A much more likely scenario is you will attract a healthy mix of clickers, converters and duds. Incredibly, some affiliates can’t tell them apart.

There seems to be a misconception in our industry that optimising = finding banners with the highest clickthrough rate (CTR). Time and time again I see affiliates walloping themselves in the balls with this flawed strategy.

It is a stroke of lunacy to cull ads and landing pages based solely on their CTRs.

Do you want a large audience or an audience that converts?

The only variable that matters is the conversion rate, and your entire testing strategy must be built around this principle.

Before you can rely on conversions, they need to be observable. Fully observable. You can’t make decisions if you don’t have the right data.

How to Track Banner Performance

Let’s assume we’re running ads on TrafficJunky, using CPVLab to track.

Here’s how you track individual banner performance.

Load up CPVLab, add TrafficJunky as a new network like this:

TrafficJunky Tokens

Next, setup your campaign as you normally would, but choose the source you just defined.

TrafficJunky CPVLab

You’ll notice the new URL Append Token. This is reflected in your tracking link, which will look like this:

http://YOURTRACKING.COM/base.php?c=149&key=763b5088462f1229279f9247&keyword=EDIT

To track the performance of an individual ad, simply edit the URL for each banner:

Tracking tokens on TJ

http://YOURTRACKING.COM/base.php?c=149&key=763…&keyword=ad1
http://YOURTRACKING.COM/base.php?c=149&key=763…&keyword=ad2
http://YOURTRACKING.COM/base.php?c=149&key=763…&keyword=ad3

And so on…

When you start receiving traffic, you’ll be able to track the conversion rate of every single banner. Not just the clicks.

Tracking CPVLab

It’s very early doors in this campaign, but already you can see one banner is producing almost half the conversions on 1/9th of the spend.

This creative is also drawing the most banner clicks (60 vs the lowest performer with 30). A perfect storm for any affiliate. We love it when the banner with the highest conversion rate also delivers the highest CTR.

But it doesn’t happen very often.

So, here’s what you do when your top converting banner is drawing a low CTR:

Original Top CTR Banner:

Anonymous Wilma

Original Top Converting Banner:

Top converting banner

We want to keep the appeal of the converting ad, while using the aesthetics of the ad that gets the most clicks. So we play a game of Mix n Match:

New Banner, to take over the web:

Winning bunny

I use the call-to-action from the high CTR banner as this is unlikely to affect conversions, but can affect clicks.

Sometimes Mix n Matching will work, other times it will flop.

But unless you know exactly what converts, you are testing blind.

From my experience, a banner that draws plenty of clicks but fails to convert is often guilty of selling an appeal that isn’t reflected in the landing page (or the offer).

A banner that converts well on a small trickle of clicks has solid foundations, but needs to be presented better or or targeted more effectively.

Note: If you find a angle that converts like hot-doggy-on-sauce on only a small number of clicks — but no image or colour scheme will increase its CTR — try isolating the audience. Establish what type of users you’re appealing to, then work out where they can be found in concentrated numbers.

If you are optimising your landing pages, but not your banners, you are leaving money on the table. No affiliate can afford to make this mistake.

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  • Check out Premium Posts Volume X. This volume is proudly sponsored by Adsimilis, one of the best networks for CPA affiliates. Adsimilis has hundreds of top offers (specialised in dating), with industry-leading payouts, and international coverage. Get onboard and start making some money!

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