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Archive for the ‘Brand Development’ Category

How to Become a Guru (and Dominate Any Market!)

Doctor Direct authority

Anybody can be a Guru on the Internet. And unfortunately, nearly everybody tries. The Internet Guru has become a caricature figure tainted by laughable self-promotion, boundless ego and really poor end product. Some of the ill-sentiment is driven by jealousy, and most of it is entirely justified. It’s depressing for a new blogger to commit [...]

Selling eBooks vs. Selling Print Books

Here’s a question. Would you rather author a mediocre book gathering cobwebs at Barnes & Noble – or a hugely profitable eBook with a fraction of the prestige? One glance at the Internet Marketing landscape and you should be calling me a fool for begging the question. eBooks are cheaper to produce, more lucrative to [...]

Grow A Monster Blog By Manipulating This 1 Human Flaw

“Thanks to Google, we can instantly seek out support for the most bizarre idea imaginable. If our initial search fails to turn up the results we want, we don’t give it a second thought, rather we just try out a different query and search again.” – Justin Owings This is one of my favourite quotes [...]

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