Note: This is the second of a two-part series on Neuromarketing. Read the first part here. Previously we looked at how social proof can lead to more conversions, more sales and more money in your bank account. Social proof is a cornerstone of neuromarketing. But it’s not the only child. In this post, we’re going [...]
Archive for the ‘Business Psychology’ Category
Neuromarketing: The Weapons of Mass Conversion (Part 2)
October 10th, 2012 - 6 Comments
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Neuromarketing: Social Proofing on Landing Pages (Part 1)
October 1st, 2012 - 5 Comments
Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make buying decisions based on unconscious factors that are out of their control. The purpose of neuromarketing is to anticipate unconscious reactions and provide the ultimate sales platform: an emotional and logical boot in [...]
How to Use ‘Free’ to Your Advantage
July 17th, 2012 - 9 Comments
There’s a huge difference between marketing a service as ‘free’ and marketing it as ‘premium’ with a free incentive. Never underestimate the negative connotations that ‘free’ has on the anticipated quality of service. As marketers, we tend to assume that free is always a good thing. And so our landing pages are plastered in free [...]
