One of the dumbest questions I get asked is “Do you ever feel guilty?” It’s the inquisition that follows my brief and ambiguous description of what I do for a living. “You’re making money from other people’s misery and false expectations…” goes the moral line of questioning. Yep, that’s about the size of it. I [...]
Archive for the ‘Finch’s Tedious Rants’ Category
Moving to Thailand: Why I’m Going Back
12 months ago, I traded the stifling heat of Thailand for the leafy safety net of West London’s suburbs. I wouldn’t say I made a bad decision. But like many expats returning from a tropical paradise, all I can think about is what I left behind. And why I left it. Coming home was the [...]
How to Sell Well: No Cleavage Necessary
The most powerful sales copy in the world is often the most simple. It creates the least friction. It shapes existing beliefs in to motivation for taking action. Something I try to get across in every landing page I build is that the user is always right. That doesn’t equate to being smart, and it [...]


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