News has broken today that the FTC is making a change to the “Guides Concerning the Use of Endorsements and Testimonials in Advertising” for the first time in almost 30 years. Here’s what you need to read: “The revised Guides also add new examples to illustrate the long standing principle that ‘material connections’ (sometimes payments [...]
Archive for the ‘Industry News’ Category
FTC Now Requires “Sponsored Post” Disclosure
October 5th, 2009 - Leave a comment
Posted in Industry News 
Tags: affiliate legal threats, financial disclosure, FTC requirements 
No Comments »Acai Berry Flavoured Shit Hits The Fan In Illinois
August 20th, 2009 - 3 Comments
Another day, another dose of acai berry backlash in the press. I was taking a read over Wickedfire when I caught sight of this thread. It seems that the Attorney General in Illinois has decided to take firm action against acai berry floggers. This news is particularly significant as it involves both the advertisers and [...]
Yahoo To Crack Down; How Doomed Are You?
July 28th, 2009 - 5 Comments
Affiliates make Baby Jesus cry, didn’t you know? Google caught some headlines last month for banning a bunch of affiliates on the back of a rebill offer. Now word has caught the wind that Yahoo is about to drop an axe on the same bruised and battered floggers. It was supposed to be “Black Friday” [...]
Posted in General Affiliate Marketing, Industry News Tags: avoiding the slap, rebill offers, yahoo slap 5 Comments »
Hi, I'm Finch. A 24 year old affiliate marketer from London, England. This blog has tips and advice on how to become a successful affiliate. It will also blow your mind with it's no-shame humour and language filter hammering. Enjoy, and 
