About a year ago, I traded my overflowing bookshelf for an Amazon Kindle. After charging the tablet for the first time, I felt a pang of guilt. Digital seems dirty for a traditionalist, but only for about 17 seconds. It then becomes a marriage of convenience. I’ve always loved the feel and smell of fresh [...]
Archive for the ‘Writing and Blogging’ Category
Make Money on Kindle: $345,000 in 5 Months?
January 7th, 2013 - 10 Comments
Posted in 
Tags: 
Neuromarketing: Social Proofing on Landing Pages (Part 1)
October 1st, 2012 - 5 Comments
Neuromarketing is one of those buzz terms used to describe a recent infatuation with new technology. It’s promise is simple. Consumers make buying decisions based on unconscious factors that are out of their control. The purpose of neuromarketing is to anticipate unconscious reactions and provide the ultimate sales platform: an emotional and logical boot in [...]
Good to Great Copywriting in 24 Hours
September 10th, 2012 - 4 Comments
David Ogilvy, the godfather of advertising once wrote, “Never send a memo or a letter on the day you write it. Read it aloud the next morning – and then edit it.” We may have abandoned the letter, but we shouldn’t abandon common sense. Before sending an important email, or publishing any writing of significance, [...]
