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Posts Tagged ‘37 bucks for true love’

How to Use ‘Free’ to Your Advantage

There’s a huge difference between marketing a service as ‘free’ and marketing it as ‘premium’ with a free incentive. Never underestimate the negative connotations that ‘free’ has on the anticipated quality of service. As marketers, we tend to assume that free is always a good thing. And so our landing pages are plastered in free [...]

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