Life of Finch | Finch Sells

How to Avoid A Mental Breakdown From Working At Home

Apr 13 2012

Do you remember what happened to Jack Torrance when he tried to ‘work from home’ in The Shining?

Jack thought a little peace and quiet would be nice. What better way to finish his writing than to migrate to a remote hotel with nothing but time and his rocking shadow to fill the void? Unfortunately, that particular ‘home’ turned out to be harbouring some sinister spirits.

Believe it or not, Internet Marketers and Jack Torrance have something in common. No, not haunted mansions. But rather, we have to deal with the psychological effect of isolation. We have to win the battle that goes on inside our heads.

Disconnecting from the world and working from home is some people’s idea of paradise. Well, if you’re not careful, it could turn in to your idea of Hell. And before you know it…

Well shit, Sherlock. I guess that 9-5 doesn’t look so bad, after all.

We Are All Creatures of Habit

From the age of about 5, we are indoctrinated with a system of routines. A system that – for many people – lasts all the way through to retirement.

There are 8760 hours in a year, and not many people have the power and responsibility to decide how they spend every last one of them.

I’ve spoken to many Internet Marketers like myself, and a recurring theme is the difficulty in striking a work-life-play balance.

Even though I had less freedom, I look back on my stint working for a London agency as one of the easiest times of my life. The days and weeks were laid out for me. You turn up at 9am, leave the office at 6pm, and whatever hours left in the day are yours to spunk however you see fit. There was a beautiful simplicity to life, albeit a restricting schedule that often left me chewing a large Mocha to get through the mornings.

I won’t lie. Working from home will always be my preferred arrangement. But it comes at the price of isolation. Do you ever feel that the rest of the world is racing on by without you?

The effect was magnified during my 8 months living in Thailand. There were periods of mild depression where I felt so isolated from other 24 year olds that I lost complete direction and control over my life. I came back to London thinking it would reignite me somehow. I was excited just to be able to communicate in English with whoever was serving me coffee. It was a luxury. But now having settled back in to the suburbs, the same restlessness has returned with a vengeance.

I come from the small town of Ruislip in North West London. It’s a nice town, but it rarely sets my pulse racing. The last time I got excited was when Boris Johnson rolled up outside Budgens seeking London Mayoral votes. You know you’ve got problems when the presence of Boris makes your day.

Despite being just 40 minutes from the hub of Central London, life here is slow. It’s really slow. There are times where I forget that human life exists outside my window, until I hear the trundle of a granny mowing down the street on her scooter. Then I realise, Jesus Christ, if she doesn’t slow down, some poor sod is about to get his arse extinguished by her four wheeled killing machine. That’s when I feel alive.

From my home office window, on a particularly exciting day, I may glimpse next-door’s cat getting in to a fight with a pigeon. But that’s about it. There are times where for all of the freedom and comfort that comes from working at home, I do question my future sanity. I’m 24 years old and most of my conversation throughout the day comes from two extremely lively dogs barking at me for food. Is this really all there is to Internet Marketing?

I think a lot of want-to-be-work-at-homers underestimate how quickly total freedom can spiral in to a blur of inactivity. There are times where ‘rudderless ship’ has summed me up perfectly.

Working from home creates a huge vacancy of time. Pretending that such a void can be filled with work, television and coffee is quite possibly one of the biggest lifestyle fuck-ups you can make.

Everybody needs to feel alive socially, and much of the natural gravitation behind that pursuit is stripped away when you decide to work from home. You have to make the effort, on a personal level, to ensure that your sense of camaraderie and belonging doesn’t dissipate from the moment you leave the office for the final time. Working at home is not the answer to anybody’s true sense of paradise. It’s just a contributing factor.

When you have more hours at your disposal than everybody else, you need to find more ways to pass the idle time. You need hobbies and social routines. Activities that snap you away from your screen and inject purpose beyond making money from so-and-so.

A day built around wealth generation is completely wasted when you think about it. Why aren’t you enjoying what you already have? I’ve had to answer that question many times for myself and it represents my biggest struggle of the last 3 years.

We are all creatures of habit. For most of us, those habits are defined through systems that are implemented from childhood. But when you step outside the system, isolation and poor planning can unleash a truly ugly creature.

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Lessons Taken From My First (24) Years

Jan 27 2012

I can remember only embarrassing figments of my last few birthday celebrations, and sometimes I consider that a blessing in disguise. Between the ages of 18 and 22, I must have untagged enough photos to fill an entire hard drive with scandal.

Yesterday by comparison, my 24th birthday, was a relatively sedate affair.

Instead of scraping pizza from a beer-sodden kitchen counter, I carved steak from a pool of watercress and braised shallots. Instead of being spanked, and whipped, and publicly abused by Geordie strippers with candles not designed for cakes, I enjoyed the quiet company of my girlfriend, who thankfully, was not carrying handcuffs.

Unlike those who create New Year’s Resolutions to focus on their goals, I prefer to wait until I’m hanging up my birthday cards. I use the moment to reflect on all that I’ve achieved, or haven’t, and I redefine goals for the year ahead.

I’ve always seen New Year’s Resolutions as a shameless merry-go-round of excuses. If January 1st arrives and you’ve missed your targets, there’s little sense of failure in setting the same goals again. But there’s something much more powerful about using your age as a measurement of development.

“Before I turn 24, I want to achieve…”

As opposed to the open-ended, “My New Year’s Resolution is to…”

You could be setting the same resolution for the rest of your life, but you’ll never turn 24 again.

Most people don’t need to endure such a rigorous round of annual self-appraisals. But then, most people already have structure to their working lives. It comes in the form of a career ladder.

You aim for promotion at 25, a nice middle-management role at 30, senior responsibility at 40 and perhaps one day, with fingers crossed and wood touched, a stake in the company at 50.

Your career ladder is placed before you in granite stone. If you haven’t climbed sufficient rungs by your next birthday, you’ll choose politics or mismanagement as your justification, backed up by a hope, a prayer, and a promise from the wife that things will ‘fall in to place‘ soon.

I’m generalizing quite badly, but from a personal perspective, I never felt the same pressure to succeed as a 21 year old web developer, that I do as a 24 year old master of my own destiny. I think that’s partly down to having nobody to blame but myself.

We love hierarchies of order. For an Internet Marketer, there’s no hierarchy. We can only compare our fortunes with those posting screenshots of their earnings, and the forum members recounting stories of ‘how much I earned today’.

In a typical job environment, we look at ageing directors and senior managers with fading hairlines as the best representations of what we hope to become. These figureheads are reassuring to anybody with a 9-5 because they remind us that time is still on our side, or more importantly, that experience breeds power.

The same comfort does not extend to Internet Marketers, or anybody who runs a business online.

We are forced to look to the Mark Zuckerbergs of the world for our perception of what is achievable. The scale of relative achievement for online businesses is simply immense, and we formulate our own hierarchies around these vaunted young entrepreneurs. We want to be like them: rich, famous, powerful.

The fact that many of our role models rose out of nowhere to take the world by storm gives us many sleepless nights. The ambitious prodigy in his 9-5 may wish to leap up the career ladder, but it’s difficult to find examples where the road to success has been travelled at the speed of light, as it is so frequently by Internet millionaires.

The jump from office cubicle to director’s executive suite is daunting but clearly mapped. We assimilate that time, politics and good fortune will get us there someday, so we aren’t hard on ourselves for the years that go by where nothing seems to happen.

For an Internet Marketer, the years that pass without huge success can be crippling to morale.

When people like Zuckerberg transcend industries before leaving college, it scrambles our perception of the hierarchy. We no longer associate role models with those who have accumulated vast swathes of experience and paid their dues; we associate them with brilliance, innovation and the ability to rise from basement dwelling zeroes to billionaire heroes in the blinking of an eye.

The weight of expectation we shoulder by simply knowing what is possible in our industry makes it difficult to measure success in any reasonable manner.

In short, we lose access to all the excuses that justify the career ladder’s predictably slow ascent.

We’re forced to accept that any mismanagement, politics or glass ceilings are strictly of our own making.

The regular reminders that other young entrepreneurs are blowing up billion dollar empires before their 21st birthdays adds even more pressure to our lives. We compare ourselves religiously, and it’s difficult to keep success in perspective when the scale of achievement is so huge.

What kind of career allows for you to double your income on a yearly basis and still feel hopelessly at sea? I’ve tormented myself on many occasions, stargazing at the obscure wealth I know to exist, while resenting my own good progress just because some Internet Marketer somewhere is even further ahead.

These are troubles that are best kept in check by developing a sense of what success means to you as an individual, rather than as an industry average. So when I was setting my new goals yesterday, for the first time in five years, my #1 target did not involve taking over the world.

Some might call that a stain on my ambition.

“Shoot for the moon, even if you miss, you’ll land among the stars.”

Well… I fucking hate that quote.

Every time I hear it, I feel like offering the dimwit a straight swap with one of the Russian Cosmonauts currently lost in space. Go and see how much they enjoyed missing the moon.

Whimsical ambition should never be favoured over realistic, achievable targets. And that’s probably the biggest lesson I’ve taken from the last year.

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Buying a Yacht vs. Defaulting On Your Argos Card

Jan 13 2012

There seems to be a lot of discussion in the Internet Marketing world over how best to create a lasting business, and particularly where to reinvest your profits if you create one that works. Knowing as many affiliates as I do, this is great to hear. It’s nice that people are waking up to the reality that reinvestment is critical for long term business growth.

Unfortunately, life is rarely as simple as spend spend spend. Many of us, through starting businesses and throwing balls to the wind, have taken on large amounts of personal debt. So, when is a good time to reinvest, and when is a good time to pay back what you owe?

There’s a reason why I voted Tory in the last UK Election: spending money you don’t have is the first sign of financial insanity. There’s only so far you can kick the can down the road. I’m all for reinvesting money to build a business. But to do so at the expense of ignoring debt is delusional; as is persisting with the faith that it will go away, or that paying it back will be easier at a later date.

Everybody who ever went bankrupt once thought their debt would be easier to pay at a later date.

So let’s be honest. When you look at your earnings vs your outgoings and find an extra £100 of disposable income, do you immediately piss your pants with unbridled epileptic joy? Is the opportunity of binge consuming too good to resist? Maybe you see it as a golden opportunity to invest in a new business idea. Shit, maybe you throw your extra earnings on the stock market.

I think this is stupidity of the highest order.

Pay back what you owe. The easiest way to relieve stress while running a one man business is to minimize your outgoings, whereas carrying unnecessary debt is the stupidest way of shooting yourself in the balls if it all goes tits up.

Let’s say you’ve racked up £5000 on your Mr. Plastic Fantastic. It’s tempting to think that time will be a great healer to those debts. So when your monthly statement arrives, you wince for a moment and then toss it aside. Mmm, the sweet smell of escapism. Instead of doing the sensible thing and paying back as much money as you can afford, you stick to the minimum repayments. Yeah, that £9.57 will go a long way. You feel like the fucking gingerbread man screaming “Argos, you’ll never catch me now!” But, of course, Argos will catch you. Painfully so. And you’re not even a gingerbread man. You’re just a tosser in the red.

Next month, your new statement arrives and lo and behold, you’ve barely scraped the surface of your original debt. You are a slave to interest. Even the dude printing statements at Argos calls you his little bitch behind your back. Yes, you’ve become the picture-perfect sucker that credit companies swear by.

Why is it so tempting to turn a blind eye to debts? Worse yet, when you have money to spare, why is reinvestment – or worse, blind indulgence – more appealing than repayment? Unfortunately, we are hardwired to resist giving up what we think we already have, even when that possession is deluded. We’d rather receive £50 today than wait for £100 next year. And this attitude contrives to keep us in the pockets of the industries that exist to monetize our greed.

Well, if the large majority of us weren’t such pigeons of consumerism, we’d learn to spend what we could afford and ‘the crunch’ would be a term reserved for those living their luxury lifestyles in castles built on sand.

Whether you appreciate the implications or not, all of your debts are working against you – day by day – for as long as you allow them to accumulate interest. If you spend your disposable income on reinvestments rather than repayments, your investments better be pretty badass. Your ROI needs to be discriminately high to not only produce profit, but to pay for the money you are leaking every month through those deceptively flexible minimum repayments.

Another issue I struggle to understand is our fixation with reward schemes. Reward schemes are the sales devices used to satisfy our weakness for instant gratification, the same trait that encourages us to accept £50 today instead of £100 in a year. Generally, they are used as distractions; woven in to contracts that aim to milk every last pound of that ‘reward’ back, and so much more.

It seems that many people have yet to catch on that you can have the best points scheme under the sun, but if you fail to make the full repayments on your debts, the accumulated interest will annihilate any hope you had of a freebie. The same for airmiles. Fucking hell, don’t even get me started on airmiles. I will happily take whichever card attempts to blinds me with the least bullshit. And if I hear airmiles, I instantly know that I’m swimming in it.

The people who run up gigantic debts on credit cards, then fail to repay them under the pretense that it’s okay “cause I’m earning airmiles, innit bruv” should be taken back to school and either educated, or simply shot behind the bike shed. I haven’t decided yet. It’s the same irrational logic that inspires a mildly psychotic Bible-Belt housewife to spend her days extreme couponing in the name of good value.

To put it simply – before I spiral further in to the extreme couponing rabbit hole – clearing debts as soon as possible is nearly always the best way to spend your money. It may not feel good. But it’s the best value deal. Once you’re out of debt, go ahead, reinvest like there’s no tomorrow. Splurge your extra cash on drugs and prostitutes if it makes you happy. Whatever rocks your boat.

Just don’t choose to be in somebody else’s pocket. That’s pretty dumb, and very inefficient.

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