The Best Viral Campaign Ever?

Thanks to @paulsavage for drawing this to my attention on Twitter.

I tend not to pay too much attention to auto insurance campaigns. That changed this morning when I stumbled across the excellent State of Chaos mini-site that will shortly be doing the rounds.

This year’s blockbuster on your block, is the gimmick.

Simply enter your street name, load up the video and watch in awe as destruction descends upon your town – courtesy of some innovative and highly effective Google Maps integration.

I’ve included my town below. Anybody who can guess the location wins the right to be referred to as culturally fucking awesome for the rest of the year.

State of Chaos

Oh, the quaint British suburbs…

Chaos in your town

I won’t be taking out an insurance policy with State Farm anytime soon, but this is an excellent example of how to use social media and technology to your brand’s advantage. Very good job indeed.

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About the author


A 29 year old high school dropout (slash academic failure) who sold his soul to make money from the Internet. This blog follows the successes, fuck-ups and ball gags of my career in affiliate marketing.


Leave a comment
  • Thx for the article, very useful for an essay I am writing. Oh and it looks like Durrington to me, just round the corner from the train station….

  • That robot looks like God Zilla from the movie walking down the road destructing everything on the way 🙂 If its Google Maps integration I can imagine the fun. Never saw that place before but looks like a place which have a great community.

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