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Take Amazing Courses for Free with Leading Universities
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Get Instant Access to God via Fiverr
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AuthorRank: Should Affiliates Be Worried?

Take Amazing Courses for Free with Leading Universities

What price do you put on your education? I’m not talking about the remnants of factoids you may – or may not – stumble across on this blog. I’m talking about real education, the kind handed out by meticulous professors with sagging beards and white coats.

Thanks to the Internet, learning new skills and advancing your expertise has never been easier. It’s as simple as point, Google, click and digest.

How I Became an Internet Scumbag

Before I evolved in to an affiliate marketer, I was a sloth-like web developer.

Admission: I say evolved, in reality it was more like a Big Bang. A collision between entrepreneurial dreams and the revelation that money truly did grow on trees. Google Money Trees, to be precise.

Before I was a web developer, I was a high school drop-out with too much time on my hands.

I wouldn’t exactly say that I’ve trailblazed my way in to self-employment. A better description would be that I’ve fumbled through the darkness, made a shit ton of mistakes, but ultimately managed to teach myself just enough to make a good living online.

One of the websites that made it all possible was VTC. Now, when you look at VTC today, it may seem a little outdated and slightly tattered around the edges. But back in 2005, VTC was my primary source of education for a career in web development.

As a drop out with a handful of GCSEs and no further education, I relied solely on VTC to teach me the basics of coding; from PHP to JavaScript and basic HTML. I used the site to get an understanding of tools like Photoshop. And it was through that limited binge of squirreled self-teaching that I managed to land a job as a web developer.

I watched video after video after video for a period of at least six months. It was the ‘almost-free’ alternative to a fortune spent attending physical classes.

Looking back, the site has probably shaped why I’m so dismissive of the academic route in to any career that involves a computer. You can find the information online for a lot cheaper than what it costs to attend University.

Sites like VTC and Lynda gave me the platform and the vital skill-set to move seamlessly in to affiliate marketing. I was lucky enough to be in the right place at the right time. The industry was booming, and I merely had to hold on to the gravy train to steal my first break.

The point I’m rather ambiguously trying to make here is that education is always on your doorstep, and it doesn’t have to cost a fortune. While I used sites like VTC and Lynda to inadvertently guide my career towards Internet Marketing, there are now even greater courses available. And those courses are the reason for this post. They are too fucking awesome to miss out on, so you need to hear about them.

The Rise of Open Courses

A few weeks ago on StackThatMoney, my attention was drawn to a selection of online modules that mark the next great advance in distance learning. These are high quality courses, taught by world-class professors with full integration of the modern digital web.

Take Coursera for example. Coursera offers free courses from some of America’s most renowned Universities. You could learn computer science from Stanford, or model thinking from the University of Michigan, or how about an introduction to genome science from Penn? That’s genome science for Christ’s sake! You’re not supposed to try that shit at home. But now you can.

It’s clear that high quality distance learning now extends far beyond the grainy PHP tutorials I used to watch. You can get an introduction to just about anything if you shop around.

Even Harvard is getting in on the act. The closest I ever thought I’d get to a Harvard brainfart was in those two hours I spent living vicariously through Mark Zuckerberg in The Social Network.

Another site that offers a great interactive learning experience is Udacity. While Coursera takes the traditional route of heavy lecturing, Udacity places the priority on getting you to build workable solutions.

One course walks you through the building of a search engine from scratch, while another covers the complete development of a web browser. Udacity is rightly praised for turning the learning experience in to a practical examination of your skills. It forces you to build and develop. So if you can’t handle endless theory and lecture, it may be worth a look.

Apple Smells the Opportunity

If you needed any further evidence that distance learning is about to evolve spectacularly, look no further than Apple’s showcasing of iTunes U.

Having such a wealth of information on a phone or tablet in your pocket should be great reason for excitement. It certainly is for me, and I don’t even have an iPhone (although this is the sort of technology that could make me sell out).

The age old excuse of “I don’t have the skills to move my career forward” is finally being tarred as the bullshit it always was. There’s truly no excuse for accepting defeat and spending a lifetime in a career that you’re unhappy with.

Admittedly, there are some career choices that are always going to require the traditional road through Academia. A surgeon should never qualify to tamper with somebody’s guts by virtue of watching a few video streams. Even if they’re in HD.

But for most people reading this blog, all the information you could ever need to increase your expertise and broaden your prospects is sitting in the cloud, waiting to be tapped. What are you waiting for?

Recommended This Week

  • Make sure you grab your copy of the newly released Premium Posts Volume 5. It’s the perfect tonic for anybody wanting to crack Internet Marketing on a shoestring budget.

  • Also be sure to check out Adsimilis, the official sponsor of Premium Posts Volume 5. Adsimilis is one of the most effective networks in the world for a CPA marketer to sink his teeth in to. They are particularly dominant in the dating vertical, with industry leading payouts. If you are a dating affiliate you need to be on Adsimilis. Simples.

Get Instant Access to God via Fiverr

I’ve seen some crazy attempts at monetizing the masses on Fiverr. But this has to rank as one of my favourites.

Proof in the pudding that Jesus is out there… if you’ve got five bucks.

Get paid to pray

I never thought I’d see the day where praying could be outsourced to an Indian call center for five bucks, but that day appears to be drawing ever closer.

5 dollar make Him holler, honey boo boo…

What’s next? I’ll tell you what.

I, Finch, will erase your sins for a pint of bitter and a packet of crisps.

Call me for bulk order discounts. Really fucked up shit will require that you order twice.

Offer must end soon. No time wasters.

Recommended This Week:

AuthorRank: Should Affiliates Be Worried?

So, I’m guessing you’ve heard about AuthorRank?

It’s the latest Google brainfart. And it’s doing the rounds on practically every content marketing blog in my reader.

Here’s an explanation of what AuthorRank does, straight from the horse’s mouth:

The identity of individual agents responsible for content can be used to influence search ratings. Assuming that a given agent has a high reputational score, representing an established reputation for authoring valuable content, then additional content authored and signed by that agent will be promoted relative to unsigned content or content from less reputable agents in search results.
– taken from Google’s patent

Skyrocket SEO did a fantastic job of summing up what AuthorRank could mean for content marketers.

Eric Nagel also wrote an interesting post from an affiliate perspective.

‘Changes to Google’ and ‘impact on affiliates’ are two phrases that we’ve grown used to interpreting in a negative light over the last few years.

So forgive me for asking what immediately springs to mind…

What is AuthorRank’s potential to mess with my shit?

As a concept, I actually quite like AuthorRank.

I like the idea of writers being able to lend credibility to their content through reputation alone. Yet affiliates have a somewhat mixed agenda…

Essentially, by using the rel=author tag, I could send a signal to Google that the person who writes this blog is the same dude that cranks out posts related to weight loss, dating, Justin Bieber and whatever other scumbag projects I might or might not be working on at the time.

That signal could be translated in to my gleaming face, and my social profile, sitting next to those links in the SERP.

Now, the dilemma for myself and many other readers, is do I really want the world and its dog to be able to see what I’m working on? Do I want my name attached to niche exploitation where my true expertise is little to none?

It’s a tough one. Our industry is still somewhat obscured by a veil of secrecy.

Affiliates rarely like to talk about their works-in-progress. If somebody comes along with a bigger budget and blows them out of the water, well, you get it. That’s bad business.

Many of us invest in private domain registrations, multiple servers and a crap load of pseudonyms to hide our footprint.

Personally, I feel that if a site requires the absolute top level of secrecy, it’s probably a good indication that I’m engaging in some murky shit that isn’t compatible with my long-term business objectives. Or that it’s porn. I try not to get too paranoid about people spying on my projects.

In reality, as long as you keep executing, you will stay ahead of those who keep chasing tails.

That said, I believe it’s important to lend an identity to every website I launch. It might not be run by ‘Finch’, but it has to have a name attached to build some vital bridges of trust. I’m a big fan of pseudonyms, and so AuthorRank is likely to require a new level of thinking.

Whereas in the past, I could get away with a pseudonym and a fake profile, I can see it becoming necessary to embrace those fake identities on a social level. Perhaps building author reputation will become as important as traditional backlink development.

I can’t imagine a situation where I would want to lend my real name to every affiliate project I work on. There are products I promote, and verticals I work in, that I certainly don’t wish to come back and haunt me over a dining table in the future.

However, if AuthorRank takes off in a big way – as many suspect it will – I would definitely look to exploit my existing assets by placing my name on new projects where I can justify an involvement.

This is one of the rare few Google developments that I see as a great opportunity for content creators. For those of us involved with affiliate sites, however, I see a lot of profile juggling ahead. Could it be time to think of a pseudonym for every niche you work in?

Okay, that’s probably a little extreme. But it will be interesting to see how Google evolves with this change.

Will you be making any preparations or changes for AuthorRank?

Recommended This Week

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