Thanks to @paulsavage for drawing this to my attention on Twitter.

I tend not to pay too much attention to auto insurance campaigns. That changed this morning when I stumbled across the excellent State of Chaos mini-site that will shortly be doing the rounds.

This year’s blockbuster on your block, is the gimmick.

Simply enter your street name, load up the video and watch in awe as destruction descends upon your town – courtesy of some innovative and highly effective Google Maps integration.

I’ve included my town below. Anybody who can guess the location wins the right to be referred to as culturally fucking awesome for the rest of the year.

Oh, the quaint British suburbs…

I won’t be taking out an insurance policy with State Farm anytime soon, but this is an excellent example of how to use social media and technology to your brand’s advantage. Very good job indeed.

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