As we exit 2009 and enter a new decade, I thought I’d get all deep and philosophical about the universe. Or at least, the part of it revolving around affiliate marketing.
If there’s one thing I’ve learned over the course of this year, it’s that people – consumers – have the tendency to be unspeakably stupid. There are no bounds or limits to the shit that people will buy if you put it in front of them.
And more importantly, I’ve learned that there’s no limit to the shit that we – as marketers – will try to sell.
If ever there was an offer that summed up the scandalous nature of this industry, it’s coming right at you.
When I logged in to Copeac this morning and saw this page, I didn’t really know whether to laugh or cry. It sums up why we are the pimple on the arse of online marketing. Why no blushing or moral dignity will get in the way of a $32 conversion.
First of all, if you ARE a lonely cheating wife – why in God’s name would you be so resoundingly stupid to sign up on a dating website that markets you as a cheating hussy with a cock fetish?
Secondly, I wouldn’t want to be that smiling model on the homepage. I hope she got a big fee.
And thirdly, how many affiliates are actually that short on moral fiber that they’ll take an offer like this and promote it to married men?
I don’t feel particularly comfortable pushing a dating site that encourages guys to register on the off chance that they’ll get to skirmish with some poor fucker’s scheming missus. There are some lines drawn in the sand that you would truly have to be a money-driven soulless asshole to cross. And no, I’m not trying to sell the industry down the river (Dennis Yu already sold it), because we’re all as bad as each other.
I look at the page and think to myself…
This is simply matchmaking for like-minded individuals. You have guys who are so shallow that they’d make an effort to hunt down a taken woman for sex. And then you’ve got the wives who are clearly so dutty that they’ll become members on a niche dating site where they’re pursued like fetish ornaments with legs on.
So yes, if 2009 has taught me anything, it’s that you should leave your expectations of human nature at the door when dealing with online marketing. The world is full of retards, vanity and international retards.
Seeing how this will be the last post of the decade (I bet you were hoping I’d say that 9 years ago), I’d like to thank readers for actually taking the time out of their day to read my stuff. This blog has grown from non-existence at the start of 2009, to becoming, if I’m not mistaken, hot fucking shit.
In all seriousness, I’m pretty surprised at how things have gone.
Stick around for 2010.
I would like to monetize you all eventually I’ve got some other stuff to say.
Happy New Year, stay safe, get trashed.
But obviously not so trashed that moving billboards make you sick.