About the author


A 29 year old high school dropout (slash academic failure) who sold his soul to make money from the Internet. This blog follows the successes, fuck-ups and ball gags of my career in affiliate marketing.


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  • I love how you mention that we need to go for maximum relevance. If we are not focusing on solving our list members problems, then there is going to be a good chance that we will get marked as spam.

  • one thing that’s useful when doing emailing is to solicit questions from your readers. Besides encouraging interactivity (and possibly reducing “Report as spam” clicks), I’ve read that there’s an email metric that measures 2-way communication, as wholly unidirectional communication (you to list) is one of the flags for spam (who replies to a viagra ad anyway…).

    my 2 pence.

  • Hope you enjoyed your break. Not answering mail for a bit can be a real blessing. (also shitty when you need to catch up afterwards, though)

    Very interesting idea about going with small, local lists. I had never considered that myself.

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