Email Lists That Don’t Self-Destruct In 5 Minutes
Vegas Is For Gambling, Vegas Isn’t For Marketing
How To Make Money On Somebody Else’s Forum (Part 1/2)

Vegas Is For Gambling, Vegas Isn’t For Marketing

So how did you guys enjoy Vegas?

I’ve been stalking various photos from ASW and I can’t say I’m not jealous. If I’d made the trip myself, I’d have definitely shagged something. For a single guy in his early 20s, the lure of bringing scandal to Sin City was almost enough to place my balls on a last minute flight to the strip. But alas, I’ve been busy elsewhere.

I’ve seen a lot written about the state of the rebill market. Particularly now that industry peoples have stuffed their faces discussing the topic over four course meals sponsored by every network under the sun. Things are changing, times are getting rough, yeah…we’ve all heard the drama. It’s like Kevin Hoeffer died or something.

It’s true.

Affiliate marketers have stopped making money. The game is over. Lives are ruined. We don’t know how to exist in a world where $40 street payouts and idiot:8 conversion rates are a thing of the past.

But it’s okay. I’ve got a post that can do all that.

It’s called “develop some actual assets and don’t let your paid traffic go to waste you stupid fuck”

The problem with rebills has always been the stability of the offers. A campaign that converts with a towering ROI can hit an iceberg in the night and sink before you’ve had time to wake from your fantasy. This is what happens when you buy traffic with the purpose of using it once.

I’m guessing many of you sat around the tables in Vegas and gambled away your money. It’s all about risk, right? What are your chances of success compared to your chances of failure? When you place yourself in a win or bust situation, you sometimes end up going bust.

When you buy advertising on Adwords and send a click to an offer…what are you doing? You’re taking a calculated risk. You’re anticipating that you can score a conversion to give you immediate reward. Just like many of you probably did last weekend, it’s just as possible to go bust.

So what the sensible marketers are doing is downsizing that risk. The chances of scoring a conversion are not great when you look at the state of the current rebill market. So don’t throw everything you have at crazy batshit affiliate arbitrage. Conversion rates are guaranteed to drop over the coming months, but you know what will stay the same? The percentage of users opting in to email lists. No Visa or Mastercard bullshit is going to affect the likelihood of Average Joe agreeing to hand over his email address.

Once you have that email address, you’re no longer playing the game of rolling a dice and pissing your pants for the right outcome. You can still tempt the user with an offer, but if they don’t convert – you’ve still got them on your books. You can hit them again, and again, and again.

You might not see email addresses as business assets, but if you don’t collect them – what are you doing? You’re constantly chasing the invisible margins between profit and loss. There are some niches where the arbitrage affiliate simply can’t compete with other advertisers. That’s because the arbitrage affiliate only has eyes for the one conversion, and can’t stand the thought of a loss that might take months to reverse. This is all wrong wrong wrong.

And you probably know it’s wrong, you just can’t resist January’s pay cheque.

When you build an email list, you’re taking a large slice of the risk out of your investments. Assuming you’re not a total Warrior tard. The kind who struggles to get email opt-ins without autoresponding naked pics of his 14 year old daughter as an incentive (take one look at those avatars and tell me it doesn’t happen).

Maybe it’s time you looked at your EPCs in a different way. Emails Per Click.

The great thing about becoming an emailing affiliate is that it takes away a lot of the pain that people associate to getting the scrub or shave treatment. If you’re building a list over time and get to the point where you have thousands of opt-ins, you only need to know what’s hot now. Does it matter to you that an offer is only going to be around for a week? No because when you drop that email, the large majority of recipients are going to be clicking on the hottest offer and maximizing your chances of producing the best ROI. If it doesn’t work out? Well, that’s too bad but you haven’t blown out like a bad night on the Vegas strip. You still have your data and you still have another chance to use it.

I will say that some offers are not suited for targeting with email traffic. People aren’t stupid. If you drop rebills that are attracting huge mainstream criticism, you’re probably going to pay the price. Unsatisfied customers will report you and your list will hit the skids quick. It’s important to offer genuine value. And that right there is probably the single biggest turn off for so many affiliates. Genuine value? But that takes, like, time and everything?! Yeah, it does. You’re running a business, right? Maybe consider hiring somebody to play with your balls for the nine hours that you’ll be obliged to waste doing real work. It might stop you becoming a case study of the affiliate marketing 2010 “back to my day job” brigade.

There are a couple of services you can use to make list building a simple and pain-free process. I would personally recommend Aweber (Yes, it’s an affiliate link, and yes if you’ve got any respect for my work, you’ll use it, bitch). I know a lot of top affiliates practically swear by Aweber and it really is a fantastic service.

This has been a basic poke in the tits towards considering the value of the traffic you’re buying. In the next post I’ll sum up some of the best techniques and cheap tactics for building a list.

EDIT: There seemed to be a bit of confusion over whether I was actually in Vegas for ASW. Some dude messaged me saying that it was cool to speak to me. I don’t know whether I have a double (apparently I do and she’s AdHustler’s AM), but I definitely was not in Vegas. I will be in New York for ASE though.

How To Make Money On Somebody Else’s Forum (Part 1/2)

One of the toughest tasks in affiliate marketing is finding targeted traffic that doesn’t break the bank. No doubt about it. It’s tougher than installing a flog, tougher than researching ‘o chosen keywords of the fat, and a whole lot tougher than scouring Affbuzz.

I see a lot of people exploring PPC platforms as if they’re the center of the CPA universe. You’ve got another bunch of guys who will spend Monday to Friday resubmitting disapproved ads on Facebook. But what’s the end goal? Surely it’s to find targeted traffic, right? To find traffic that backs out. Well, if you step away from those popular marketing hubs, you can find a lot of untapped traffic sources where the costs are still low.

Forum marketing, for me, is one of the most cost effective methods of reaching a targeted audience. The clue is in the name itself. It’s a forum of people who have already registered on a site because they’re passionate or interested in the subject matter.

Qualifying traffic is so important. If you find the right niche forum, you’ve already qualified that traffic. You’ve simply gotta find an offer that catches the imagination of the crowd at hand.

I hate to mention his name again. I really need to branch out, I know. But for this post, I’m gonna need to go back to my favourite CPA niche of the last 3 months.

So I was on this Michael Jackson forum…

And this was about a month after his death. It was a booming community with I can’t even remember how many active members. Something like 20,000.

It got me thinking. Every single email in that forum database has a relation. Nobody’s going to sign up at a Michael Jackson forum, when he’s still alive, without having some genuine affection for the plastic fantastic himself.

That’s 20,000 targeted emails. You know what else I like about Michael Jackson’s fans? The fact that they’ll bend over backwards and take one for the team if you tell them that filling in your unrelated zip submit will bring his black ass back to life.

I didn’t go that far, obviously. A man’s gotta have morals.

This is where monetizing a niche forum really excels though. If I asked you to write down three character traits that you’d associate with a Michael Jackson forum owner – what would you put?

Devoted and black?
Middle aged cuckold fanboy?

…how about CPA marketer?

Yeah, didn’t think so. Most niche forum owners are there for the community factor, it’s as simple as that. Their payment comes in the form of posts, threads, new members and the self-satisfaction that comes from having a bold fucking username.

But what most forum owners don’t realize is that there’s a lot of money to be had in their forum database. And where they don’t realize it themselves, we as affiliate marketers, have an open window to hop in and monetize their database for them.

I know for a fact that if you email a mid-sized forum owner with a simple “Hey, nice board. I was wondering if you could drop your members a sponsored email? Willing to send $300 to your Paypal today.” Most will bite your damn hand off. A typical forum owner won’t stop to consider why it is that you can afford to spend $300 on a long-forgotten function in his vBulletin admin panel. A typical forum owner won’t care. You know why? Server costs! Bandwidth costs! In this case, probably Jacko memorabilia costs!

Straight up money will sway the large majority of forum owners. It beats the slow trickle of Adsense clicks, and it gets them thinking: “What if he wants to send ANOTHER email tomorrow?” “I could make money posting his links on vBulletin!” You know the drill. People like quick cash. Most of you probably making a living on the fantasy.

Forum owners value their sites less than CPA marketers. A forum owner, more often than not, will judge value by active members. How thriving is his community? If he’s got 100,000 registered members, but only 100 of them actually post – he’s likely to think that anybody with business acumen is going to also judge his community on those same factors.

But if I’m looking at a Michael Jackson forum of 20,000 registered members, my eyes are firmly on the emailing possibilities. I could care less how many middle aged Californian housewives are posting their top ten tracks in the Off Topic Room.

If you have a CPA offer paying out at $1.60…and you’re converting a mere 1% of that original memberlist – that’s still $320 revenue. All from jumping on the sack of somebody else’s hard work. Start looking at more realistic conversion percentages and it’s easy to see how an affiliate marketer can afford to pay a nice fee to the forum admin for the privilege.

This should get a few ideas flowing for monetizing niche forums out there. I’m gonna split the post in half and reveal how to actually do it without screwing up like a complete retard next time. Happy hunting.

Pro tip: Don’t try this on Wickedfire.

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