Are You The “One Man Wolf Pack” Marketer?

Are you the marketer, designer, developer, copywriter, editor, accountant and toilet cleaner of your affiliate business? Do you consider yourself a bit of a one man wolf pack? I feel your pain. Not too long ago, I was exactly the same.

But then I hired an awkwardly polite writer from the Philippines and my pack grew by one. I gave him my linkbuilding chores and suddenly there were two of us in the wolf pack. I was alone first in the pack, and then Rizaldo joined in later. Rizaldo recommended his graphic designer to me, and I thought, “Wait a second, could it be?” And now I know for sure, I just added half of the Philippines to my wolf pack. All of us wolves, roaming around the Internet, making monies and publishing bullshit 500-word articles.

So tonight, I make a post. Asking…

Do you really want to be a One Man Wolf Pack?

One Man Wolf PackMaking money as an affiliate marketer can be hard work. Our monthly earnings fluctuate so wildly that it’s often stressful enough predicting our own expendable income without having to deal with hiring other workers. But you can only go so far on your own.

I tried for the longest time to handle every aspect of my business. Partly because I like to be in control and partly because of my lazy logic. In my mind, it would take longer to express exactly what I wanted from a hired worker than it would to do a hack job of it myself. But that’s the problem. If you take on every task of your business, you will inevitably resort to hack jobs and mediocrity.

How many times have you looked at a landing page concept, weighed up the costs of outsourcing against how triumphant you think you are with the fucking gradient wizard in Photoshop and decided to take a crack at it yourself?

I used to sit down after breakfast, load up my brushes, bust out my drop shadows, and absolutely massacre those concepts. You end up settling for second best due to your own limitations. I would alter my concepts to coincide with the capabilities of a half arsed designer. Hey, I like to bevel everything because it looks cool, okay? Your justification for going solo is that you saved $100 on what some Elance designer was trying to extort from you. But the reality? Your own stubbornness and refusal to relinquish control to somebody more accomplished has probably just kicked you in the balls.

I think the single most important aspect of your business to outsource is the accounting. For every thousand dollars I made in my first year as an affiliate marketer, I’m betting I surrendered at least a hundred bucks by not taking on expert financial advice in the form of a good accountant. I’ve rectified that now, but Christ, why did I ever think it would be a good idea to file my own taxes? If you’re just getting started as your own boss, resist the temptation to work the numbers yourself. Pay somebody else to get their panties in a twist at the end of every accounting period.

Pro tip: Spend your own time MAKING money not counting money.

Finding an accountant is generally a task I would leave to word of mouth recommendations or whoever happens to be the real deal in your local area. I’m signed up to Crunch which is a fantastic new accounting service for those of you in the UK. It has a flat rate of £60/month and for that, the Crunch team handles pretty much everything.

You don’t want to be placing your books and end of year returns in the hands of an offshore shantytown, no matter how many times they call you “Sir” when applying for the job. But that’s not to say you won’t find great value for money in outsourcing the donkey work. The stuff that would otherwise distract you from the tasks that make you money. If it’s linkbuilding, design work, filler article creation, data entry or just about anything that doesn’t require your sound business judgment…get it outsourced and forget about it.

There are a ton of sites you can use to find skilled workers. I would recommend checking out Elance and oDesk. oDesk is pretty batshit insane. You can watch your workers’ screens while they go about their business. No doubt, if I worked on oDesk, I’d be dismissed before lunchtime on the first day. It’s also worth checking out WickedFire where you’ll find some excellent hired help from just about every corner of our industry.

It’s tough, as a beginner, to shake the instinctive grip over every part of your business. But understand that scaling and making this thing a reality requires the balls to actually start visualizing what you do as a business that can grow over time and prosper on it’s own legs.

If you fail to utilize the talent of the skilled individuals at your disposal, don’t expect your business to be scaling out of your mum’s basement anytime soon. You’ll be trapped by self-imposed limitations that may save you money, but will almost certainly stunt your growth.

Recommended This Week:

  • If you’re in the UK and haven’t sorted yourself out with an accountant, check out Crunch. For £60/month you get an almighty weight off your chest, some sound support and the kind of financial advice that will save you money in the long haul.

  • Feel free to add Finch to your Facebook. Yes, this is the right link. My real name is not actually Finch. Also follow me on Twitter

  • If you’d like to advertise on this blog, I’ve got one spot available. You can grab it here.

About the author


A 29 year old high school dropout (slash academic failure) who sold his soul to make money from the Internet. This blog follows the successes, fuck-ups and ball gags of my career in affiliate marketing.


Leave a comment
  • I am still a one man wolfpack (OK I have a designer/programmer). The thing is, explaining how to do most other things I do to people would only result in them frustrating me because I have high standards or them just taking my shit and copying it.

    Freelancers frustrate the absolute shit out of me and I will never work with any again. I spend more time explaining what I want and in the end I never get the quality I am looking for. Pay the extra money and hire English speaking professionals is what I would recommend.

  • Thanks for the Crunch tip – I will check them out. I’m fed up of doing my accounts myself and getting slammed with the next late filing penalty cause I was too busy making money.

    (the irony of this is not lost on me)

    Do you pay then full-time or project based?

    If you haven’t – read the e-myth revisited by M Gerber.

  • I can totally related to this. My dream job is to be a graphic designer but there is one small problem: I suck at design. But I get to live my dream making terrible-looking affiliate sites that don’t make much money!

    I’ve out sourced content writing on a piece by peice basis but would love to outsource the adding of that content to my sites but am scared to hand over the reigns – what if they hack my sites or put in their own affiliate links instead of mine?

  • @Bryn – If you have a designer and a programmer, and presumably an accountant given the money you make, I wouldn’t call that a one man wolf pack!

    @Tijn – Crunch seem very good so far. Are you based in the UK? They only serve companies registered to domestic UK addresses.

    As for my freelancers, I pay them per project. Taking on a full-time employee is definitely a step up. Given the scattergun nature of the work I outsource, it wouldn’t make sense for me to have a full-timer at this point. Definitely an option in the future though once I have more long term projects nailed down.

  • I’m definitely going to be getting an accountant for this year’s taxes. I’m all stressed out about it and your post just convinced me. Nice work.

  • I checked out Crunch to see if it had any real benefit but, having spoken to them, their approach is disappointing.

    They basically require one to form a UK limited company, as opposed to being self employed and won’t work with anybody involved in selling actual physical products (as opposed to simply earning commissions on sales).

    If I was going to form a company, it certainly wouldn’t be a UK company, with the heavy reporting requirements that entails, but offshore due to the massive tax benefits.

    Unless you are willing to lock yourself into the increasingly aggressive UK tax system and have a fairly small business that is almost completely online, Crunch isn’t that great.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

Copyright © 2009-.