If I’m looking to test how a foreign offer converts, I will sometimes scan the web for suitable phrases that can be crowbarred in to a temporary ad.
It just so happens that today I’ve been looking to promote an Italian dating offer…
I was reading through a list of romantic Italian phrases when I came across an absolute gem that has untapped goldmine written all over it.
How’s this for a creative angle?
Ready-made Austin Power creatives!
Now, hold on. Why did I never think of the ‘Man of Mystery’ angle before? That’s what women love, right?
If you really want to get laser targeted, there’s no room for complacency. Only the devoted fanbase of Austin Powers will do.
It may have a target market of less than 100 fans, and it may be a slight copyright infringement on various parties – but nobody ever gives a shit about that, right?
This is money.
Just remember, guys. Copying campaigns is bad.
Find your own Italian phrases.
Disclaimer: For legal reasons, I should point out that this campaign never went live. I later discovered that “Ti faccio eccitare bambina?” runs 2 characters over the headline limit.
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