Finch Sells | Affiliate Marketing Blog

The Night Owl vs. The Early Bird vs. The Office Chimp

Aug 28 2011

There are 8760 hours in a year, and the average employee spends exactly 2000 of them at work. I won’t scare you with the total number of hours you are expected to work in a lifetime but rest assured, it’s a lot of bloody hours.

Small business owners and self-employed professionals can rightly claim to lose many more hours outside of the set Monday to Friday 9-5 routine. Personally, I would bet that I spend up to 50% of my 8760 hours thinking about work. If I’m not brainstorming business concepts, I’m going over accounting figures in my head. And if I’m not daydreaming, I’m battering my keyboard as I speak.

This post is about stereotypes. That means understanding them, acknowledging them and hopefully becoming more productive by living up to them. I’d like to introduce you to my three furry friends, Mr Office Chimp, Mr Early Bird and Mr Night Owl.

Consider them your new messiahs.

There’s a question I get asked a lot – usually by my friends – that relates to staying productive while being my own boss, and it goes simply, “When do you find it easiest to work?” Usually followed by “Or do you not work?” Followed by the snap judgment of my unshaven face and pizza beard “Christ, show me how you make money. It can’t be that hard…”

For the longest time, I thought it was cool to reply that I worked whenever I felt like it. And in essence, it was true. But whether you believe it or not, routine is one of the great gamechangers in the productivity equation. We are designed to function better when there is routine in our lives.

Routine doesn’t have to be the recurring disgust of wedging your face in somebody else’s armpit on the tube, and it certainly doesn’t have to be the sight of the same fake plastic faces at the watercooler during lunch. Routine need only be an environment lavished with the correct ingredients to bring out the best of your working habits.

Mr Night Owl, Mr Early Bird and Mr Office Chimp sum up, quite suitably I think, three very different professional personas that I have encountered.

I often jest that Night Owls are online sleazeballs and bohemian graphic designers, the type who make money in darkened basements while scattering cheesy wotsits over their boxers.

Likewise, I love to ridicule the Early Birds for being psychomaniac marathon runners, the type you catch whizzing past in the park at god knows what hour because they have to get back to their squeaky clean apartments to do some fucking life consulting on why I’m such an unhealthy bastard.

And then there’s the Office Chimps. Those who arrive at their Macbooks by 9:01am with a large cup of Starbucks and the desire to ‘touch base’ over some useless corporate shit, always worth sacrificing a lunch break over, in the distant hope of success while they plan the only two week vacation of their year to Benidorm on a second minimised browser.

Am I stereotyping? Probably, but fuck that, right?

My point is (yes, there’s a point), that it doesn’t really matter which of these personas you choose to adopt for your professional career. What matters is that you embrace the necessary challenges and learn from our three furry musketeers. Take a peek below to work out what the hell I’m talking about.

The Night Owl Lifestyle

He who works between 9pm-4am.

The Night Owl enjoys a working environment of less distractions, less interruptions and more late night Channel 5 porn. He doesn’t have to answer the phone every 5 minutes, but he does have to contend with Ryan Eagle announcing on Twitter in 17 minute intervals that he’s still awake, and still got a bigger dick than you.

Unfortunately, being a good Night Owl requires a perfect knack for balancing your social life with those late surges of productivity. It’s not healthy to lose every Friday night to your work, but then neither is it healthy to batter your liver in to submission while your latest project gathers dust.

Doing it wrong:

Following the Night Owl work routine while courting a demanding girlfriend is a recipe for your balls to look like mashed potatoes by the end of the first week. Be sure to spend a lot of time with friends, family, loved ones and pets in the afternoon hours when you’re not working.

You must be able to distinguish between Night Owling for the right reasons (it’s your most productive working period) against finding a simple excuse for your insomnia. If your problem is that you can’t sleep, work is not the answer.

Doing it right:

If you’re going to be a night owl, you have to embrace the lifestyle and remain in bed until at least 12pm. It’s not feasible to expect to be working at your full potential in the early hours on little or no sleep. If you choose to ignore this advice, please allow me to recommend a local business that can probably serve you well. Just search… crack dealers in *my town here*

On a serious note… maintain a healthy diet, avoid reliance on caffeine stimulants, and use proper lighting to avoid blitzing the retinas of your eyeballs with chronic monitor glare. Working in the dark, every night, is really fucking stupid.

The Early Bird Lifestyle

He who works between 6am-1pm.

The Early Bird sums up a lifestyle I have never quite managed to embrace. The last time I was up at the crack of dawn, it was to retrieve a bag of Argos cutlery from an apartment I was running away from. Long story, but clearly such early activity has never come naturally to me.

I guess it’s the way forward for those who enjoy a good pre-breakfast workout, love the smell of morning dew, and don’t like late night Channel 5 porn.

The great appeal of getting work done early is to be able to enjoy the rest of the day. This may require a streak of independence, since most of your friends are likely to still be working when you’re finished!

Doing it wrong:

If you’re going to be a professional Early Bird, stick to your guns and obey the cut-off point in the day when work becomes secondary. The Office Chimps will be trying to badger you in to conversing after their 3pm pub lunches, but don’t be having any of it. If you become the pushover who is first in to his home office and subsequently last to close down Outlook, you have to question the merits of your lifestyle.

I always feel a little pissed off when I see that even the Americans on my Twitter have finished work, while I’m still plugging away in the UK. Thankfully I don’t have the fist in the balls of knowing I got up at 5am to add to the bitterness. Take note, Early Birds.

Doing it right:

The smooth sophisticated Early Bird doesn’t just do it right, he looks like he’s doing it right. These are the kind of bastards you see chipping on to the 16th green at 2:30pm because their work is dealt with and they’ve already maxed out the MuscleBlaster.

The successful Early Bird wakes early with a fresh mind, plows through the to-do list and crucially manages to maintain the momentum until his work is done. A fake Early Bird, a Finch in Disguise, may start off brightly at 6am. But when 9am comes, he’s such a virgin to the sudden rush of distractions and attention stealing emails that his best laid plans crumple and fail. He retreats to his natural environment and far from having the golf clubs out at 2pm, he’s drowning in a mug of caffeine and wondering where the morning went.

To be an efficient Early Bird, you need concentration levels of steel, Ivan Drago-esque discipline and the ability to give me those snotty looks as you sprint past in your sweat stained jogpants.

I admire you, Early Birds, but I hope the sunrise swallows you whole.

The Office Chimp Lifestyle

He who works between 9am-5pm.

If there was a God, the Office Chimp would clearly be his projection of how employment should proceed. Right from an early age, we are nurtured in to a routine that for 95% of the suckers on this earth, will become ‘The Routine’ for the rest of their lives. Monday to Friday, 9-5, with the occasional token gesture of holiday to avoid a certain mental breakdown.

The Office Chimp is scoffed at by those of us who are no longer constrained to the traditional work day, and yet many of us choose to work those conventional hours regardless. Oh, but we carry our work through the evening and the morning too. So who is laughing now? Just us unfortunately.

The Office Chimp is encouraged in all of us from an early age. There’s no shame in working to the tune of a lifestyle that regularly brings out the best in our performance. Unless it doesn’t, of course.

Doing it wrong:

As effectively as we are trained to work during the 9-5 grind, we are just as seasoned in the art of wasting time. Most of us have nurtured the skill through years of dossing around at school, pretending to be hard working students and browsing Facebook while the boss isn’t looking.

I can plead guilty to all of the charges above. But the moment I started my own business, the old adage became true. The only person who paid the price of those crimes was the idiot who was guilty of them. Procrastination is like masturbation, you’re only ever fucking yourself.

Adapting your work ethic to that of the Office Chimp requires that you be prepared to immerse yourself in the traditional work day. The phone will ring, emails will arrive and there’s bound to be that annoying queue in Tesco to separate Man from his Meal Deal. Can you stay focused?

Running your own business and still managing to waste time means that you’re definitely doing it wrong. But hey, at least you still have that sense of camaraderie with your fellow chimps. It’s always somebody’s fault but never your own, right?

Doing it right:

The successful Office Chimp is distinguishable by the fact that he looks like everybody else, but he’s a lot richer, a lot happier, a lot healthier and spends a lot more time basking in the sun on vacation. But how does he do it?

The tale of the successful Office Chimp is usually told with a recurring detail, and that detail is hidden in the actual nature of his work. Unlike most chimps, he will choose to only devote his energies to work that is high-value. You’ll never find him processing spreadsheets of meaningless data entry, or ‘touching base’ on matters that could be solved in an instant with a little common sense.

He starts his work at the conventional hour, and just like you and I, he finishes in time for an early evening drink. The difference is simply the value he places on his time, and thus the value he generates from his work.

You won’t catch the Office Chimp galloping through parks at a ridiculous hour, and you probably won’t see him covered in cheesy wotsits in the recess of the night. But just like with these other critters, there is method to his madness.

So which are you? And more importantly, are you doing a good job of being him?

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My Split Personality On A Monday Morning

Aug 26 2011

A true affiliate marketing badass knows how to prioritise the importance of his work above the droves of distractions that are guaranteed to come his way.

We work in an incredibly intrusive environment. Some affiliates manage it better than others. I can’t for the life of me understand how any of you achieve more than a sustained migraine by logging in to AIM, or by relaying your every thought to Twitter.

For all the productivity tips in the world, I have three simple commandments that cut straight to the chase. Oh and a split personality, to hold myself accountable.

Don’t… log on to a computer out of boredom.

Don’t… open your emails if you don’t plan on replying to them.

Don’t… sit down to work without a tangible target of what you plan to achieve.

When I look back at my failed projects – and I’d need 20/20 eyesight to see to the bottom of the list – there’s a recurring trend that sets the losers apart. That trait is a lack of vision. The sheer indifference towards thinking about them every day.

So after flicking through my Analytics account yesterday, I guess you could say the skies parted and a lightbulb flashed above my head. One of my dearest old websites, and very first affiliate project in fact, was about to get the chop.

The website receives a small trickle of hits. On a good week, it’ll even turnover a few sales. But the site is about learning French (among other languages), and as most people who know me can confirm… mon francais est a petite bit shit, merci beaucoup.

To invest any more energy in to establishing a website where I have no reputable knowledge, and no vision for how I could make it work, would be like Wayne Rooney sitting down and attempting a crossword. There’s just no point.

This takes me back to ‘Don’t Number Three’ from my commandments above.

I can guarantee that if I sit down at my desk without a clear vision for what I hope to achieve, I’ll end up sodding off for an early lunch having achieved what I started with – absolutely nothing.

Why bother to enter your office if you don’t have an objective? This is the type of mistake that I would compare to jumping in the middle of the ocean on a raft without an oar. You’re never going to control where you end up, and you’ll probably just exert a lot of energy to end up where you started.

How many affiliates have felt that at the end of the day before?

A useful exercise, which I believe every affiliate should swear by, involves a month of keeping accurate records.

I know it’s not cool to keep a journal. But for the purpose of evaluating your own productivity and potential, go ahead and spend a month recording exactly what you work on every day. Don’t get sloppy. Record every last meaningless task you devote your energies to.

In an additional spreadsheet, record your daily earnings and match the income to the corresponding tasks that were responsible for generating the money.

Be prepared for a reality check. I predict that 20% of your time spent working will be responsible for 80% of the income produced.

That’s probably not surprising to many of you. But where the reality check becomes necessary is in justifying the merits of the other 80% of work that occupies our schedules during the month.

Look closely at the tasks that swallow 80% of your time. Which of these projects do you have a clear vision for, and which are simply helping you to stay busy?

Scrap whichever projects are making slow progress, little money, and perhaps even more importantly – the projects that you don’t see yourself being involved with 3 years from now. The “do I truly give a shit about this niche?” question has always been my great acid test for whether I’m going to see a project through to the bitter end.

If my answer is no, the likelihood is that I’ve spent too long logging on to my computer out of boredom, and not enough time setting goals that I’m likely to achieve.

Here’s a suggestion for you. Next Monday morning, pencil in some appraisal meetings with each of the projects in your Analytics account. Take on the split personality of an overbearing boss who cares little for sentiment and everything for results.

Now interview your project manager (Yep… that’s you again), and ask some deep searching questions.

“How do you think you’ve performed over the last six months, little affiliate site?”
“Where do you see your earnings this time next year?”
“Are you capable of reaching your targets or are you full of bullshit like Finch’s french?”

Now let the boss in you decide the fate and credibility of those answers. You wouldn’t hire a professional to do a bad job, would you? So why excuse your own poor performance?

Cut the crap and optimise your business like you would with any lucrative affiliate campaign. There’s money to be made, and time to be saved!

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10 Best Countries To Live In For The Online Professional

Aug 23 2011

One of my targets for the next couple of years is to sample life on every continent in the world, including a (very) brief taster of Antarctica.

I spent the last 8 months living in Bangkok which made a great base to explore South East Asia. Now that I’m back in Europe and the novelty of catching up with friends and family has passed, I’m already daydreaming about new adventures. Guybrush Threepwood eat your heart out, I’m ready to conquer the seas.

Expats regularly discuss the sensation of returning home after an extended period of traveling. It’s a strange feeling.

If you’ve spent your entire lifetime in a single city or state, only to one day decide to go traveling, it’s amazing how so little seems to have changed when you finally return home. The uncertainty and adventure is replaced with familiarity and a grinding restlessness. There must be more to life than life as you know it.

Thailand was my first taste of settling in a foreign country. As much as I enjoyed my time, there are things I would have done differently and efforts I would have made if I could go back and do it again. The temptation, of course, as a guy who makes his money from the Internet, is to do exactly that. Go back and do it all again.

I thought I’d draw up a list of countries I’ve considered moving to, for anybody else out there with the restless desire to travel and dump themselves in to the unknown. Let me know if you have any other destinations that I’ve missed. I’m no expert in the field, just a guy who spends too long pissing around on Wikipedia and Google Images.

The 10 Best Countries To Live In

Argentina – The next country on my hit-list, and regularly touted as the Mecca for expats seeking the best standard of living at the lowest price. Everybody I know who has experienced Argentina, has loved it and wanted to go back for more.

Buenos Aires, the capital and gateway, regularly tops polls as the most popular destination for expats. Simmering subtropical weather, luscious food and a vibrant atmosphere are just a few of the descriptions I hear thrown around. Sounds like the perfect remedy for British autumn and winter.

By all accounts, learning Spanish seems like a pretty good idea before planning a move to Argentina. As I learnt in Thailand, language is often the decisive factor between loving a culture, or respecting it from afar, and between making close friends, or merely lots of smiling acquaintances.

Thailand – I spent 8 months living in Bangkok and it’s pretty hard not to fall in love with the Land of Smiles. Thais are incredibly friendly, gracious and welcoming… even if like me, your control over the native language is somewhat sketchy. Thailand is not as cheap as I was expecting, but considering I wedged myself in a luxury apartment in downtown Bangkok, the standard of living to the dollar was immense.

Certain products are dirt cheap (DVDs, electronics, clothes), but replicating your western way of living will rack up the expenses. It’s a country where immersing yourself in the language will reap the benefits of avoiding a tourist economy. Admittedly, hiring a maid for £80/month to do your grocery shopping is a good alternative.

The economy is corrupt and you will undoubtedly find – for better or worse – that money will buy you just about anything in Thailand. Herpes included, so don’t be a dumbarse!

The many beaches scattered around Thailand are simply out of this world. I’ll have the pure white sand and crystal clear waters burnt in to my retinas for the rest of my time on this planet. Little else can compare.

Canada – A friend of mine is moving to Canada next year. I’ve never been, but I deal with a lot of account managers based in Canada who seem a whole lot more cheerful than their American counterparts – so there must be something uplifting about the world’s second largest country! What really strikes me about Canada is the balance between urban familiarity and untouched natural beauty.

Canada always scores highly on standard of living polls, and it probably helps my attraction that most Canadians I’ve spoken to, I’ve gotten on with very well. Let’s not forget how much easier it is to move there as opposed to the draconian measures necessary to enter the USA without getting your arsehole cross-examined for a visa.

Czech Republic – If you fancy a slice of bohemia, grab a plane to the Czech Republic. Prague has a reputation for offering all the charm of Berlin and Paris at a fraction of the cost. It’s one of the cheapest places to settle in Europe, and rapidly becoming one of the most popular. Known as the City of a Hundred Spires, you’ll find history dripping from every street. Students and tourists flock here, along with a growing number of expats.

I have to stress that for anybody visiting Europe from afar, prices are not cheap across the continent. The further north you go, the deeper in to your wallet you can expect to reach. The Czech Republic has the benefit of being nicely located if you want to jump on a train and see the rest of Europe. Small countries, huge diversity…one of the great attractions of moving to this part of the world.

New Zealand – My reasons for moving to New Zealand hinge on the fact that it looks fucking awesome. There’s not much more to it. New Zealand is a hot destination for students here in the UK, which probably has something to do with it being the adrenaline junkie’s capital of the world. My friends who’ve travelled there tell me that Wellington and Christchurch are better choices than Auckland for settling down. But the country seems to attract expats all over.

The cost of living is rising in New Zealand, but unlike many other popular expat spots, moving here requires very little adjustment. The language is the same, the people are friendly and there’s already a strong presence of other nationalities. New Zealand and Australia are seen as the traditional landing ports for pissed off Brits seeking a better quality of life.

Costa Rica – In many expat eyes, this is the gem of Central America. Costa Rica is the oldest democracy in Latin America, and generally accepted as the safest country in the region. It’s a peaceful, friendly country with a tropical climate and the kind of scenery that takes your breath away. Volcanoes, rainforests and natural fauna… you name it, Costa Rica has it.

Living in Costa Rica can be very cheap if you limit yourself to the bare essentials. But in keeping with many expat hotspots, you will pay a noticeable premium to retain your western way of living. Expect your diet to improve with a rich invasion of fresh fruit and veg, although I would suspect getting a pizza delivered could be difficult if you choose to immerse yourself in the secluded paradise spots.

Costa Rica has been hit by a swarm of North American expats in recent time, making it proportionately, the most heavily populated country by US citizens outside of America itself. What does this mean? Starbucks…coming to a rainforest near you.

South Africa – A stunning country with the strongest economy in Africa, you probably remember clips of natural sublimity from last years Football World Cup. I’ve always had a soft spot for South Africa, being drawn to the incredible safari experiences that are available throughout the country. Obviously living somewhere is about more than encountering lions in the wild, but some of the landscapes look unmissable to me. When it comes to crossing off Africa from my continents to experience, I’m pretty sure it’ll be here that I decide to base myself.

South Africa comes with a few risks attached. Safety issues on the streets are well documented and there are some places where you simply cannot risk walking around on your own at night. There are plenty of tourist horror stories to shit your pants over but ultimately, being sensible and acknowledging the risks should be enough to avoid them altogether. Housing is cheap, food is priced reasonably, but don’t be fooled in to believing that costs are low across the board in the major cities. One look at the forum posts reveals that they’re not, and they’re rising.

Singapore – Seriously Singaporeans, how do you do it? I only spent 5 days in this buzzing metropolis, and I managed to spunk my way through close to £1000 on some pretty standard expenses. Okay, admittedly, Andrew Wee inflated my bill by coaxing me in to buying a shit ton of imported chocolate on the last night, much of which I ended up eating to be able to get back through customs unscathed. But let me put it out there… Singapore is not cheap.

It’s certainly no retirement destination for the old hack making tuppence on his state pension.

That said, Singapore is spotlessly perfect. It really is one of the tidiest and most attractive looking countries you’re likely to find. This is made much easier by the fact that it’s so small. Imagine Wales, with civilization thrown in for good measure.

If you’re a city dweller who likes to be in the thick of fast moving urban life, Singapore will definitely appeal. It has a thriving economy, excellent infrastructure and the comfort of the English language. Just be prepared to sell multiple body components to pay your rent.

Panama – Were you not paying attention during Prison Break? Panama is the perfect paradise for criminals on the run. So as an affiliate marketer, I should fit in just fine.

Wedged in the heart of Central America, Panama brings the freedom of two different oceans on your doorstep. It’s a destination that is exploding in popularity for the tourism industry. Many Americans and Europeans alike are drawn to the country for the higher standard of living and feisty climate. You should tackle Spanish before committing to a Panama move. Once conquering the language, you’ll find a passionate and friendly population that is known for being very welcoming towards expats.

Crime is always something you want to consider before relocating to this part of the world. Historically, Panama has developed a reputation as one of the safer countries in Central America – if you don’t take up employment in the drugs trade, you should be fine.

I don’t like to get bogged down in what some biddy in her rocking chair misconceives to be a violent nation on the other side of the world (It’s a bit like the argument, “Thailand? Don’t the women there have dicks?“), but I know it’s a sore spot stereotype for many people looking to move.

France – I’ve been told that the south of France would be the perfect match for my personality. Whether there’s any truth to that remains to be seen. I’ve never been. Paris has never appealed to me. Londoners and Parisians couldn’t be further apart, despite their geo proximity. But the south of France looks to be a different story. Glorious food, regular t-shirt weather and a lackadaisical attitude in getting from A to B. On second thoughts… where’s my passport?

So what of London? Having moved back here in July, would I recommend the city to other individuals looking to sample life abroad?

Yes and no.

London is a brilliant place to visit. Full of things to do, sights to see and with the cultural back-catalogue of history nestled in to every bustling corner. The spontaneous individual with a sufficiently fat wallet can never get bored in London.

But as a home, it can be overwhelming and underwhelming in equal measures. I have obvious ties to the city. Most of my friends and family live here. It’s always felt like home to me, but that’s only because I can’t afford to uproot my loved ones and bung them in the back of the plane to be relocated to the destinations above.

I like to mock the state of Britain (and it’s pretty easy given our recent riots), but as far as sense of humour goes, the Brits are the best in the world. No matter where I travel, I always miss the laughs that come with some self-deprecating banter over a beer and a burger.

Of course, Brits are good at traveling – even better at burning themselves to shit in the process – so it’s not hard to track them down abroad. But as the old adage goes, there’s no place like home. Or is there? I want to collect enough passport stamps to see for myself.

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