Three years ago, when I was still coming to terms with the good, the bad and the ugly in our industry, I had a brainsurge. I saw a campaign opportunity that would take upselling to the next level. It was perhaps the lowest I’ve stooped as an affiliate marketer, which coincided quite predictably with the best ROI I’ve seen to date.
The theme was simple.
I was to design a New Year’s Resolution flog. An epic landing page linking the most cited resolutions to some simple crazy tips, and a juicy affiliate offer that would cash in on each desire.
“Find out how I achieved these seven CRAZY New Years Resolutions in 2009…”
Written, of course, from the perspective of a frighteningly ordinary (and now incredibly successful) Every Joe Average. The flog took the seven most obvious New Year’s Resolutions and wove them in to a story of remarkable achievement. My character had been down on his luck at the end of 2008. He decided to turn his life around.
To do so, he set not one but seven New Year’s Resolutions.
1. To lose weight
2. To improve his income
3. To find love
4. To improve fitness
5. To quit smoking
6. To quit drinking
7. To learn something new
The flog explained how with the help of a few unusual tips (the more unusual the better, trust me) – and some relatively unknown products – he succeeded in making the last year the best of his life… the launch pad to enormous success. His resolution this year is to share the success story; to reveal to a select few the secret products that helped him, and of course, to spread a little festive cheer.
The beauty of New Year’s Resolutions is self-explanatory. They read like a list of bestselling affiliate offers. I didn’t find it difficult to match any of the resolutions to a suitable affiliate offer. If you’re wondering, ‘learn something new’ was crowbarred in to a pitch for the various Rocket Language packs on ClickWank.
I rarely speak too highly of ClickWank, but if there’s ever a time to push one of their links, it’s on the sixth upsell. Just don’t make a habit of it.
With a little tinkering, what I had on my hands was the grandaddy of all flogs – albeit one that would be profitable for only a short period of time. Pretty much all New Year’s Resolution traffic was fair game, since 90% of the users were going to associate themselves with at least one of the resolutions. It was the making of my wettest dreams, and the ROI was insane.
As the months have passed, I’ve become much more conservative; in all walks of life, but particularly where risque moneymaking schemes like this are concerned. I don’t wish to take the moral high ground – affiliates can choose to focus their businesses where they see fit. It’s none of my business. But I don’t plan to roll out a 2011 take on the New Year’s Resolution flog, which is why I’m happy to post about it.
I’m sure somebody reading this now will run wild with such a campaign on the Adsonars and Pulse360s of the world. But it doesn’t have to be scandalous. You don’t have to sling 7 different fragrances of the same bullshit in scumbag flogging style. You can use the New Year’s Resolution angle to improve just about any sales funnel.
Now is the perfect time to give your landing pages a face-lift with some hard selling copy; the type that appeals to the resolution setting nature of your users. It’s not hard to see how dating can be assaulted from a ‘make this a better year’ angle. The same for weight loss, bizopps and especially those offers related to going back to school.
I’ve always seen January 1st goal-setting as an exercise for the fickle minded. But from a marketing perspective, it’s a priceless window of opportunity. When else do you have large swaths of the population convincing themselves that it’s time to change? They’re doing half of our job for us!
Christ, it’s the only time in the year where the masses are searching for the shit we spend half our working hours trying to convince them they need!
Don’t miss out on the New Year’s Resolution madness. There’ll be plenty more opportunities to make your money, but rarely will they arrive gift-wrapped with a bow tie. This is the time to bank your Christmas bonus, seal the summer holiday and start 2012 with a bang.
Recommended This Week
Make sure you grab a copy of Premium Posts Volume 3. Featuring over 75 pages of tips and techniques to help you dominate the dating niche, Volume 3 should give your campaigns a nice boost for 2012. Download a copy here.
I hope you all had an awesome Christmas. If I don’t post before the New Year (very likely given my unread emails), have an awesome blowout to 2011. And a profitable non-Apocalyptic 2012.