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My Split Personality On A Monday Morning
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10 Best Countries To Live In For The Online Professional
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The High CPM Fear Factor

My Split Personality On A Monday Morning

A true affiliate marketing badass knows how to prioritise the importance of his work above the droves of distractions that are guaranteed to come his way.

We work in an incredibly intrusive environment. Some affiliates manage it better than others. I can’t for the life of me understand how any of you achieve more than a sustained migraine by logging in to AIM, or by relaying your every thought to Twitter.

For all the productivity tips in the world, I have three simple commandments that cut straight to the chase. Oh and a split personality, to hold myself accountable.

Don’t… log on to a computer out of boredom.

Don’t… open your emails if you don’t plan on replying to them.

Don’t… sit down to work without a tangible target of what you plan to achieve.

When I look back at my failed projects – and I’d need 20/20 eyesight to see to the bottom of the list – there’s a recurring trend that sets the losers apart. That trait is a lack of vision. The sheer indifference towards thinking about them every day.

So after flicking through my Analytics account yesterday, I guess you could say the skies parted and a lightbulb flashed above my head. One of my dearest old websites, and very first affiliate project in fact, was about to get the chop.

The website receives a small trickle of hits. On a good week, it’ll even turnover a few sales. But the site is about learning French (among other languages), and as most people who know me can confirm… mon francais est a petite bit shit, merci beaucoup.

To invest any more energy in to establishing a website where I have no reputable knowledge, and no vision for how I could make it work, would be like Wayne Rooney sitting down and attempting a crossword. There’s just no point.

This takes me back to ‘Don’t Number Three’ from my commandments above.

I can guarantee that if I sit down at my desk without a clear vision for what I hope to achieve, I’ll end up sodding off for an early lunch having achieved what I started with – absolutely nothing.

Why bother to enter your office if you don’t have an objective? This is the type of mistake that I would compare to jumping in the middle of the ocean on a raft without an oar. You’re never going to control where you end up, and you’ll probably just exert a lot of energy to end up where you started.

How many affiliates have felt that at the end of the day before?

A useful exercise, which I believe every affiliate should swear by, involves a month of keeping accurate records.

I know it’s not cool to keep a journal. But for the purpose of evaluating your own productivity and potential, go ahead and spend a month recording exactly what you work on every day. Don’t get sloppy. Record every last meaningless task you devote your energies to.

In an additional spreadsheet, record your daily earnings and match the income to the corresponding tasks that were responsible for generating the money.

Be prepared for a reality check. I predict that 20% of your time spent working will be responsible for 80% of the income produced.

That’s probably not surprising to many of you. But where the reality check becomes necessary is in justifying the merits of the other 80% of work that occupies our schedules during the month.

Look closely at the tasks that swallow 80% of your time. Which of these projects do you have a clear vision for, and which are simply helping you to stay busy?

Scrap whichever projects are making slow progress, little money, and perhaps even more importantly – the projects that you don’t see yourself being involved with 3 years from now. The “do I truly give a shit about this niche?” question has always been my great acid test for whether I’m going to see a project through to the bitter end.

If my answer is no, the likelihood is that I’ve spent too long logging on to my computer out of boredom, and not enough time setting goals that I’m likely to achieve.

Here’s a suggestion for you. Next Monday morning, pencil in some appraisal meetings with each of the projects in your Analytics account. Take on the split personality of an overbearing boss who cares little for sentiment and everything for results.

Now interview your project manager (Yep… that’s you again), and ask some deep searching questions.

“How do you think you’ve performed over the last six months, little affiliate site?”
“Where do you see your earnings this time next year?”
“Are you capable of reaching your targets or are you full of bullshit like Finch’s french?”

Now let the boss in you decide the fate and credibility of those answers. You wouldn’t hire a professional to do a bad job, would you? So why excuse your own poor performance?

Cut the crap and optimise your business like you would with any lucrative affiliate campaign. There’s money to be made, and time to be saved!

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10 Best Countries To Live In For The Online Professional

One of my targets for the next couple of years is to sample life on every continent in the world, including a (very) brief taster of Antarctica.

I spent the last 8 months living in Bangkok which made a great base to explore South East Asia. Now that I’m back in Europe and the novelty of catching up with friends and family has passed, I’m already daydreaming about new adventures. Guybrush Threepwood eat your heart out, I’m ready to conquer the seas.

Expats regularly discuss the sensation of returning home after an extended period of traveling. It’s a strange feeling.

If you’ve spent your entire lifetime in a single city or state, only to one day decide to go traveling, it’s amazing how so little seems to have changed when you finally return home. The uncertainty and adventure is replaced with familiarity and a grinding restlessness. There must be more to life than life as you know it.

Thailand was my first taste of settling in a foreign country. As much as I enjoyed my time, there are things I would have done differently and efforts I would have made if I could go back and do it again. The temptation, of course, as a guy who makes his money from the Internet, is to do exactly that. Go back and do it all again.

I thought I’d draw up a list of countries I’ve considered moving to, for anybody else out there with the restless desire to travel and dump themselves in to the unknown. Let me know if you have any other destinations that I’ve missed. I’m no expert in the field, just a guy who spends too long pissing around on Wikipedia and Google Images.

The 10 Best Countries To Live In

Moving to Argentina

Argentina – The next country on my hit-list, and regularly touted as the Mecca for expats seeking the best standard of living at the lowest price. Everybody I know who has experienced Argentina, has loved it and wanted to go back for more.

Buenos Aires, the capital and gateway, regularly tops polls as the most popular destination for expats. Simmering subtropical weather, luscious food and a vibrant atmosphere are just a few of the descriptions I hear thrown around. Sounds like the perfect remedy for British autumn and winter.

By all accounts, learning Spanish seems like a pretty good idea before planning a move to Argentina. As I learnt in Thailand, language is often the decisive factor between loving a culture, or respecting it from afar, and between making close friends, or merely lots of smiling acquaintances.

Moving to Thailand

Thailand – I spent 8 months living in Bangkok and it’s pretty hard not to fall in love with the Land of Smiles. Thais are incredibly friendly, gracious and welcoming… even if like me, your control over the native language is somewhat sketchy. Thailand is not as cheap as I was expecting, but considering I wedged myself in a luxury apartment in downtown Bangkok, the standard of living to the dollar was immense.

Certain products are dirt cheap (DVDs, electronics, clothes), but replicating your western way of living will rack up the expenses. It’s a country where immersing yourself in the language will reap the benefits of avoiding a tourist economy. Admittedly, hiring a maid for £80/month to do your grocery shopping is a good alternative.

The economy is corrupt and you will undoubtedly find – for better or worse – that money will buy you just about anything in Thailand. Herpes included, so don’t be a dumbarse!

The many beaches scattered around Thailand are simply out of this world. I’ll have the pure white sand and crystal clear waters burnt in to my retinas for the rest of my time on this planet. Little else can compare.

Moving to Canada

Canada – A friend of mine is moving to Canada next year. I’ve never been, but I deal with a lot of account managers based in Canada who seem a whole lot more cheerful than their American counterparts – so there must be something uplifting about the world’s second largest country! What really strikes me about Canada is the balance between urban familiarity and untouched natural beauty.

Canada always scores highly on standard of living polls, and it probably helps my attraction that most Canadians I’ve spoken to, I’ve gotten on with very well. Let’s not forget how much easier it is to move there as opposed to the draconian measures necessary to enter the USA without getting your arsehole cross-examined for a visa.

Moving to Czech Republic

Czech Republic – If you fancy a slice of bohemia, grab a plane to the Czech Republic. Prague has a reputation for offering all the charm of Berlin and Paris at a fraction of the cost. It’s one of the cheapest places to settle in Europe, and rapidly becoming one of the most popular. Known as the City of a Hundred Spires, you’ll find history dripping from every street. Students and tourists flock here, along with a growing number of expats.

I have to stress that for anybody visiting Europe from afar, prices are not cheap across the continent. The further north you go, the deeper in to your wallet you can expect to reach. The Czech Republic has the benefit of being nicely located if you want to jump on a train and see the rest of Europe. Small countries, huge diversity…one of the great attractions of moving to this part of the world.

Moving to New Zealand

New Zealand – My reasons for moving to New Zealand hinge on the fact that it looks fucking awesome. There’s not much more to it. New Zealand is a hot destination for students here in the UK, which probably has something to do with it being the adrenaline junkie’s capital of the world. My friends who’ve travelled there tell me that Wellington and Christchurch are better choices than Auckland for settling down. But the country seems to attract expats all over.

The cost of living is rising in New Zealand, but unlike many other popular expat spots, moving here requires very little adjustment. The language is the same, the people are friendly and there’s already a strong presence of other nationalities. New Zealand and Australia are seen as the traditional landing ports for pissed off Brits seeking a better quality of life.

Moving to Costa Rica

Costa Rica – In many expat eyes, this is the gem of Central America. Costa Rica is the oldest democracy in Latin America, and generally accepted as the safest country in the region. It’s a peaceful, friendly country with a tropical climate and the kind of scenery that takes your breath away. Volcanoes, rainforests and natural fauna… you name it, Costa Rica has it.

Living in Costa Rica can be very cheap if you limit yourself to the bare essentials. But in keeping with many expat hotspots, you will pay a noticeable premium to retain your western way of living. Expect your diet to improve with a rich invasion of fresh fruit and veg, although I would suspect getting a pizza delivered could be difficult if you choose to immerse yourself in the secluded paradise spots.

Costa Rica has been hit by a swarm of North American expats in recent time, making it proportionately, the most heavily populated country by US citizens outside of America itself. What does this mean? Starbucks…coming to a rainforest near you.

Moving to South Africa

South Africa – A stunning country with the strongest economy in Africa, you probably remember clips of natural sublimity from last years Football World Cup. I’ve always had a soft spot for South Africa, being drawn to the incredible safari experiences that are available throughout the country. Obviously living somewhere is about more than encountering lions in the wild, but some of the landscapes look unmissable to me. When it comes to crossing off Africa from my continents to experience, I’m pretty sure it’ll be here that I decide to base myself.

South Africa comes with a few risks attached. Safety issues on the streets are well documented and there are some places where you simply cannot risk walking around on your own at night. There are plenty of tourist horror stories to shit your pants over but ultimately, being sensible and acknowledging the risks should be enough to avoid them altogether. Housing is cheap, food is priced reasonably, but don’t be fooled in to believing that costs are low across the board in the major cities. One look at the forum posts reveals that they’re not, and they’re rising.

Moving to Singapore

Singapore – Seriously Singaporeans, how do you do it? I only spent 5 days in this buzzing metropolis, and I managed to spunk my way through close to £1000 on some pretty standard expenses. Okay, admittedly, Andrew Wee inflated my bill by coaxing me in to buying a shit ton of imported chocolate on the last night, much of which I ended up eating to be able to get back through customs unscathed. But let me put it out there… Singapore is not cheap.

It’s certainly no retirement destination for the old hack making tuppence on his state pension.

That said, Singapore is spotlessly perfect. It really is one of the tidiest and most attractive looking countries you’re likely to find. This is made much easier by the fact that it’s so small. Imagine Wales, with civilization thrown in for good measure.

If you’re a city dweller who likes to be in the thick of fast moving urban life, Singapore will definitely appeal. It has a thriving economy, excellent infrastructure and the comfort of the English language. Just be prepared to sell multiple body components to pay your rent.

Moving to Panama

Panama – Were you not paying attention during Prison Break? Panama is the perfect paradise for criminals on the run. So as an affiliate marketer, I should fit in just fine.

Wedged in the heart of Central America, Panama brings the freedom of two different oceans on your doorstep. It’s a destination that is exploding in popularity for the tourism industry. Many Americans and Europeans alike are drawn to the country for the higher standard of living and feisty climate. You should tackle Spanish before committing to a Panama move. Once conquering the language, you’ll find a passionate and friendly population that is known for being very welcoming towards expats.

Crime is always something you want to consider before relocating to this part of the world. Historically, Panama has developed a reputation as one of the safer countries in Central America – if you don’t take up employment in the drugs trade, you should be fine.

I don’t like to get bogged down in what some biddy in her rocking chair misconceives to be a violent nation on the other side of the world (It’s a bit like the argument, “Thailand? Don’t the women there have dicks?“), but I know it’s a sore spot stereotype for many people looking to move.

Moving to France

France – I’ve been told that the south of France would be the perfect match for my personality. Whether there’s any truth to that remains to be seen. I’ve never been. Paris has never appealed to me. Londoners and Parisians couldn’t be further apart, despite their geo proximity. But the south of France looks to be a different story. Glorious food, regular t-shirt weather and a lackadaisical attitude in getting from A to B. On second thoughts… where’s my passport?

So what of London? Having moved back here in July, would I recommend the city to other individuals looking to sample life abroad?

Yes and no.

London is a brilliant place to visit. Full of things to do, sights to see and with the cultural back-catalogue of history nestled in to every bustling corner. The spontaneous individual with a sufficiently fat wallet can never get bored in London.

But as a home, it can be overwhelming and underwhelming in equal measures. I have obvious ties to the city. Most of my friends and family live here. It’s always felt like home to me, but that’s only because I can’t afford to uproot my loved ones and bung them in the back of the plane to be relocated to the destinations above.

I like to mock the state of Britain (and it’s pretty easy given our recent riots), but as far as sense of humour goes, the Brits are the best in the world. No matter where I travel, I always miss the laughs that come with some self-deprecating banter over a beer and a burger.

Of course, Brits are good at traveling – even better at burning themselves to shit in the process – so it’s not hard to track them down abroad. But as the old adage goes, there’s no place like home. Or is there? I want to collect enough passport stamps to see for myself.

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The High CPM Fear Factor

How do you shop for a good advertising deal? Do you measure the CPM? The scarcity of the competition? Or do you simply throw caution to the wind, buy the traffic and pray to the deities that margins turn profitable?

I think a lot of affiliates gravitate towards self-serve platforms as a matter of security. Once there, they compare CPMs to what they’ve paid in the past. This helps to formulate an idea of value for money. It’s no more than a hunch, but can often be enough to deem a traffic source suitable or unsuitable without spending a penny.

The problem with measuring CPMs in this way is obvious. The equation lacks the mechanical wheel of a clickthrough rate to actually mean something. Without the CTR, there’s truly no way of knowing whether a $10 CPM or a $0.10 CPM is going to do more for your bottom line.

Sounds like common sense, but plays out like anything but.

From my experience, many affiliates have shown themselves to despise high CPMs. They’ll make it clear not only by refusing to work with certain traffic sources, but by refusing to experiment with their bidding strategies on platforms like Facebook and Plentyoffish. Why? Why are affiliates so apprehensive about paying more to potentially get more?

I think many of us share a strain of inferiority complex. We don’t consider ourselves worthy of bidding the absolute top dollar on ad placements, because we somehow believe that our survival nature depends on scraping the barrel and monetizing dregs of traffic that the other real advertisers didn’t want.

Does this sound like your own attitude towards buying ads?

Think about it. When advertising on Facebook, do you have a glass ceiling where you’ve convinced yourself bidding any higher would turn a guaranteed loss? Is that belief backed on solid evidence, or simply a hunch that grew when one campaign slipped in to the red?

I think there’s a fear factor attached to high CPMs. A misplaced belief that in bidding more, we’re losing margin for the sake of a few more eyeballs. You will often find that campaigns can be turned profitable at two ends of the spectrum.

  1. By monetizing the scraps, living off low volume and turning the stragglers in to potential customers.
  2. By bidding the premium, reaching your actual target market and making up for greater costs with an improved conversion rate.

I tend to encourage newbie affiliates to aim for the first target. Without money and/or experience, you should get your tail wet by learning how the system works and trying to turn a profit on the lower quality traffic.

But for established affiliates who have reached the plateau where they make good money but can’t take the next step, stop bidding for the scraps! Grow some balls, place a little faith in your skills and bid where the volume is. There are guaranteed to be a few hiccups along the way, but the future is much brighter when you succeed.

This much is true on Facebook and Plentyoffish, but it’s a damn near prerequisite if you want to enjoy success buying banners through display networks. You’re going to be met with high CPMs. There’s no getting around it.

Some affiliates spend so much time frothing on Facebook Ads that they assume clickthrough rates of 0.08% are an unspoken industry average when moving on to other banner exchanges.

They see a CPM of $5 and think “Shit, I have one click to get the conversion or I’m at a loss. This isn’t going to work.” I remember taking that attitude to a popular gaming ads platform and being pleasantly surprised when my ads jumped from 0.12 to 1.5 CTR, just through the merits of the different platform.

If you’re making the jump from one traffic source to another, leave your expectations of the CPM at the door. You’re going to have to spend money before you have any true perspective. That may strike fear in to some, but it’s a welcome barrier of entry for those who are already reaping the rewards.

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  • If you’re working in the dating market, check out Adsimilis. Definitely one of the better networks with a wide range of dating offers, all on high payouts, including lots of stuff in Europe and South America. I think you’ll like them.

  • If you’re not already registered on PPV Playbook, you are missing a beat sunshine! Easily the BEST place to learn from marketers who are actually making money. It has some awesome case studies. The catch is that you will need to pay some of your hard earned pesos to access it. I swear from the bottom of my black heart, joining is worth every penny

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