Creative Mischief by Dave Trott
If you work in advertising, and particularly if you are British, this book is essential:
I couldn’t put it down.
Very few advertising books qualify as ‘page turners’, but Creative Mischief races you to the last sentence. It packs anecdotes so good you’ll be itching to rehash them as your own.
Trott has razor sharp wit, the kind you’d expect from one of Britain’s greatest copywriters.
Entertaining from front to back, I’d give this all my stars. If I had any.
Other recommended books I’ve stumbled across this month:
- The First 20 Hours: How to Learn Anything Fast by Josh Kaufman
- Scientific Advertising by Claude C Hopkins
- Predatory Thinking by Dave Trott
- Adapt: Why Success Always Starts With Failure by Tim Harford
If you have any recommendations, don’t be shy. My Amazon Wishlist needs re-padding.
And don’t be shy about ordering the entire Dave Trott collection.
You won’t regret it.
Recommended This Week
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One CommentLeave a comment
I love reading your posts. This is why I followed your recommendation and purchased this book.
IMO it’s just a set of randomly collected life stories with fluffy moral.
I did not understand it’s value at all.