Christmas is coming.
I can tell because the seasonal fatty in me aches for Gingerbread latte and industrial-sized buckets of mulled wine.
Now is a great time to be an affiliate marketer.
Mainly because it’s a bad time to be anybody else.
Take the rest of the workforce, for example:
Wake in the darkness, spaz at the cold, wrap in seven layers, power-walk through the black ice to an overheated tube where the chances of catching a nice, hearty flu increase fivefold with every station passed.
Rinse and repeat, Monday to Friday.
The thrill of watching it all unfold from my office window is the pinnacle of working from home.
And if anybody disagrees, trust me — their priorities are all wrong.
I’m only half-joking.
I enjoy London in the winter.
But I’m still excited to get out of here.
My Plans for 2015
If you’ve read this blog for a while, you’ll be aware that I am perennially on the edge of moving somewhere that isn’t London.
I have a success rate of about 20%.
Well, something will have to go seriously wrong for that not to change.
My girlfriend and I are moving to Thailand in March.
We’ll be based in Bangkok, which already feels like a second home.
It’s difficult to explain, but South East Asia has a magnetic pull. Once you get a taste for the food, beaches, pools and blistering heat, you start to ask why you wouldn’t live there if you could choose.
I’ve been three times in the last year. Every time I leave, it’s through gritted teeth and a death trail of mango sticky rice.
The expat community in Thailand is, of course, well known. It’s getting younger and younger thanks to flexible working arrangements and the smaller world that we live in.
I know more British affiliates based in Thailand than I do in London.
Jesus, I need to get out more.
Bangkok, besides being a balls-to-the-walls awesome city, is a great base to explore the rest of South East Asia and beyond.
I’m stoked to see some countries that I’ve never been to before: Australia, New Zealand, Japan, Vietnam and more. Suggestions welcomed.
It should be an exciting year!
New Premium Posts Next Month
In other news…
It’s 18 months since I released the last volume in my Premium Post series.
I had a new release ready to go in the summer. Unfortunately business got in the way of writing, and by the time I returned to finish it up, I wasn’t happy with the content.
So on to the scrap heap it went.
One complete rewrite later, and the next volume is almost ready to be unleashed.
It will cover a huge amount of ground: from adult dating, to mobile campaigns, the current Facebook and Google landscapes, to new areas like pay per call, Teespring and several ‘unfashionable’ sources of traffic that can blow up your earnings biggie style.
This is going to be a mammoth release. The chapter covering adult dating alone is bigger than the entire Volume X (which was dedicated to it).
I think you’re going to struggle to find a more definitive pillaging of the affiliate marketing industry as it stands today.
Stand by for a lot of brain farts when it goes live on December 17th.
In the meantime, here is something every affiliate should read at least once. Maybe even twice.
How to Build The Future…
I read a lot of business books. Sometimes mindlessly.
When you’ve chowed your way through the entire Amazon bestsellers, you become familiar with the arcing topics that every writer and his dog likes to bark about. There’s only so many times I can relive the story of Maslow, Kitty Genovese or a room full of marshmallows.
The mind doth start to play with its balls.
Zero to One, by Peter Thiel, is the rare type of business book that stops you dead in your tracks.
“Notes on Startups, or How to Build The Future” sounds like a bold strapline. If anything, it undersells.
Thiel outlines the concepts that can make or break a startup, without resorting to magic bullet steps to pique interest. He talks innovation, technology, team-building and — most effectively — how to stand apart from your competition.
The book is a page-turner that demands to be put down. A rare thing.
It opened my eyes, my mind and my notepad.
It forced me to digest its concepts slowly, chapter by chapter.
Any book that begs to be placed aside while you question the wisdom of your current beliefs deserves the highest praise, especially when it’s so much easier to publish the opposite.
Thiel is a legend of the tech sphere. He didn’t need to write a book.
Likewise, when you have Mark Zuckerberg (“This book delivers completely new and refreshing ideas on how to create value in the world.”) and Elon Musk (“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”) singing your praises, you don’t need lowly blogs like this to sell a book for you.
But I enjoyed the read so much that I have to recommend it.
Probably the best business book I’ve read this year.
Surprise, Surprise. Penguin Goes Viral
Finally, did you see the John Lewis Christmas advert?
If you’re outside the UK, then probably not.
Here it is:
I’m no brand advertiser, but I’ll tip my hat where it’s due.
That is some proper next-level Mad Men shit.
There’s a fine line between ‘going viral’ for the sake of sapping bandwidth, and going viral in a way that showcases a brand with goodwill that turns in to sales.
John Lewis are one of the best at getting it right.
Alas, this ice-cold fart will be shitting penguins — I repeat, SHITTING PENGUINS — before he goes anywhere near John Lewis at Christmas.