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New Premium Posts, Plans for 2015 and Good Reads
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Moving to Thailand: Why I’m Going Back

New Premium Posts, Plans for 2015 and Good Reads

Christmas is coming.

I can tell because the seasonal fatty in me aches for Gingerbread latte and industrial-sized buckets of mulled wine.

Now is a great time to be an affiliate marketer.

Mainly because it’s a bad time to be anybody else.

Take the rest of the workforce, for example:

Wake in the darkness, spaz at the cold, wrap in seven layers, power-walk through the black ice to an overheated tube where the chances of catching a nice, hearty flu increase fivefold with every station passed.

Rinse and repeat, Monday to Friday.

The thrill of watching it all unfold from my office window is the pinnacle of working from home.

And if anybody disagrees, trust me — their priorities are all wrong.

I’m only half-joking.

I enjoy London in the winter.

But I’m still excited to get out of here.

My Plans for 2015

If you’ve read this blog for a while, you’ll be aware that I am perennially on the edge of moving somewhere that isn’t London.

I have a success rate of about 20%.

Well, something will have to go seriously wrong for that not to change.

My girlfriend and I are moving to Thailand in March.

We’ll be based in Bangkok, which already feels like a second home.

It’s difficult to explain, but South East Asia has a magnetic pull. Once you get a taste for the food, beaches, pools and blistering heat, you start to ask why you wouldn’t live there if you could choose.

I’ve been three times in the last year. Every time I leave, it’s through gritted teeth and a death trail of mango sticky rice.

The expat community in Thailand is, of course, well known. It’s getting younger and younger thanks to flexible working arrangements and the smaller world that we live in.

I know more British affiliates based in Thailand than I do in London.

Jesus, I need to get out more.

Bangkok, besides being a balls-to-the-walls awesome city, is a great base to explore the rest of South East Asia and beyond.

I’m stoked to see some countries that I’ve never been to before: Australia, New Zealand, Japan, Vietnam and more. Suggestions welcomed.

It should be an exciting year!

New Premium Posts Next Month

In other news…

It’s 18 months since I released the last volume in my Premium Post series.

I had a new release ready to go in the summer. Unfortunately business got in the way of writing, and by the time I returned to finish it up, I wasn’t happy with the content.

So on to the scrap heap it went.

One complete rewrite later, and the next volume is almost ready to be unleashed.

It will cover a huge amount of ground: from adult dating, to mobile campaigns, the current Facebook and Google landscapes, to new areas like pay per call, Teespring and several ‘unfashionable’ sources of traffic that can blow up your earnings biggie style.

This is going to be a mammoth release. The chapter covering adult dating alone is bigger than the entire Volume X (which was dedicated to it).

I think you’re going to struggle to find a more definitive pillaging of the affiliate marketing industry as it stands today.

Stand by for a lot of brain farts when it goes live on December 17th.

In the meantime, here is something every affiliate should read at least once. Maybe even twice.

How to Build The Future…

I read a lot of business books. Sometimes mindlessly.

When you’ve chowed your way through the entire Amazon bestsellers, you become familiar with the arcing topics that every writer and his dog likes to bark about. There’s only so many times I can relive the story of Maslow, Kitty Genovese or a room full of marshmallows.

The mind doth start to play with its balls.

Zero to One, by Peter Thiel, is the rare type of business book that stops you dead in your tracks.

Zero to One Review

“Notes on Startups, or How to Build The Future” sounds like a bold strapline. If anything, it undersells.

Thiel outlines the concepts that can make or break a startup, without resorting to magic bullet steps to pique interest. He talks innovation, technology, team-building and — most effectively — how to stand apart from your competition.

The book is a page-turner that demands to be put down. A rare thing.

It opened my eyes, my mind and my notepad.

It forced me to digest its concepts slowly, chapter by chapter.

Any book that begs to be placed aside while you question the wisdom of your current beliefs deserves the highest praise, especially when it’s so much easier to publish the opposite.

Thiel is a legend of the tech sphere. He didn’t need to write a book.

Likewise, when you have Mark Zuckerberg (“This book delivers completely new and refreshing ideas on how to create value in the world.”) and Elon Musk (“Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.”) singing your praises, you don’t need lowly blogs like this to sell a book for you.

But I enjoyed the read so much that I have to recommend it.

Probably the best business book I’ve read this year.

Surprise, Surprise. Penguin Goes Viral

Finally, did you see the John Lewis Christmas advert?

If you’re outside the UK, then probably not.

Here it is:

https://www.youtube.com/watch?v=iccscUFY860

I’m no brand advertiser, but I’ll tip my hat where it’s due.

That is some proper next-level Mad Men shit.

There’s a fine line between ‘going viral’ for the sake of sapping bandwidth, and going viral in a way that showcases a brand with goodwill that turns in to sales.

John Lewis are one of the best at getting it right.

Alas, this ice-cold fart will be shitting penguins — I repeat, SHITTING PENGUINS — before he goes anywhere near John Lewis at Christmas.

Moving to Thailand: Why I’m Going Back

12 months ago, I traded the stifling heat of Thailand for the leafy safety net of West London’s suburbs. I wouldn’t say I made a bad decision. But like many expats returning from a tropical paradise, all I can think about is what I left behind. And why I left it.

Coming home was the weary culmination of a year exploring Asia and realising just how ‘safe’ I’d been playing my life. My passport was stamped to shit, my visa was running out and everything about Asia was a million miles from the home that I considered my own.

It’s only when you’re clung to the back of a Cambodian tuk tuk as it cuts up a group of veering motorbikes that you start to think, “Jesus, London might be plastered in chavvy little shites, but at least it never put me through a real-life game of Mario Kart…

It’s difficult to move to a new country. Especially when that country has such a unique and foreign culture, not to mention a whole new language. There are mistakes I made in Thailand that held me back from ever calling it home.

When you are disconnected from friends and family for the first time, you imagine what’s going on without you. You see the photos on Facebook, the news on the BBC, and you feel like you’re missing out on the lives of those closest to you.

It’s only when you get home that you realise the nature of the illusion. All that you’ve been missing is a semi-occasional ‘catch up’ where everybody shares how little has actually changed. Rarely is it worth waiting for.

It’s a year since I arrived back in London and the only noticeable change is my own rising intolerance to the mundanity of these same old empty streets.

I am paying £1500/month to rent a house full of shagged fixtures, albeit in an area with good schools and a reasonable commute to Central London. It would be nigh on perfect if I had to commute, or if I had kids. But I don’t, and I won’t, so what in the heck am I doing here?

That’s the question I’ve been asking. And that’s why I’ve decided to do the sensible thing… and move back to Thailand.

If you’ve been following this blog for a while, you may be starting to sense a pattern.

‘He gets bored, he bitches about it, he moves to the other side of the world, he rinses and repeats.’

That’s pretty close to the truth. But there are lessons I’ve learnt, things I will do differently.

Admittedly, breakfast on the beach in Koh Samui won’t be one of them:

Breakfast at the Library

So what did I learn?

Well, if you’re thinking of putting a boot through your apartment and escaping to a sunnier part of the world, these reminders will do you no harm.

Adopt the country as your own.

It doesn’t work otherwise. The reason I failed to settle in Thailand was because I never really tried.

I was guilty of treating it as an extended holiday rather than a permanent move. Small decisions like decorating my apartment, or buying new furniture would turn in to a personal revolt. I wasn’t fully committed, which is the equivalent of embracing a life in transit.

You need to put in the effort to make your home feel like home, not simply a residence where you’re staying for a short period of time. And if you work from home too, that means pimping out a proper office. Not getting by on the tiny bloody dressing table that serviced me in Sukhumvit.

Learn the language.

My target is to be semi-fluent in Thai (speaking it, not writing it) within 3 months of touching down. The difference language makes to your overall happiness is incredible. Not being able to communicate is a real pain in the balls. It’s like a wedge between you and the city.

Even though Bangkok is an easy place to get by without speaking Thai, it’s impossible to fully enjoy the quirks and sideshows if you can’t speak the native tongue.

I’ll be taking a year of language classes in Bangkok. It’s dirt cheap (only £500), and it gets me the education visa that takes care of another big stress…

Visa issues are a bitch.

Oh yes they are.

How do you settle abroad if you don’t know where your next visa extension is coming from?

It’s frustrating enough having to exit Thailand every 90 days to get a new visa, but the situation is even worse when you have no guarantee that said visa application will be accepted. I had my extension denied in Singapore and was forced to choose between an education visa, or returning to London. I eventually chose London.

If you’re going somewhere with the intention of settling for the short to mid term future (1-3 years), you better have your visa path mapped out like a hawk – or be prepared to relocate within 14 days and lose your existing deposits.

Make an effort socially.

When you relocate as a couple, there’s less pressure to push yourself in to social circles and get to know new people. You share experiences with each other.

While that is nice, I definitely want to spend more time meeting new people in Bangkok – and to network with the strong expat community. You’ve got to make friends and connections for any city to feel like home. As a couple, it’s easy to unintentionally insulate yourself from all the meetups and events that are going on around you.

I met up with several affiliates on my last trip, including some familiar bloggers like Andrew Wee, Justin Dupre and Nick[y Cakes].

This blog gets a ton of traffic from Thailand, so it’ll be great to catch up with a few more marketing scumbags when I get the chance.

If you miss ‘home’, visit it.

By speaking to a lot of expats you will notice a recurring trend. They move to Thailand, they move back home, and then they move to Thailand for good.

Sometimes this is down to visa issues, but more often it’s a case of homesickness followed by the realisation that home isn’t what it once was.

It’s not just expats that encounter the problem.

Even students who’ve enjoyed the time of their lives at University can suffer from boredom and unrest after returning to their hometowns. You learn a lot about yourself in the time away and when you return, you’re not quite the same person.

Often the place where we grew up isn’t the place where we feel we belong. But we’re always going to miss the friends and family that we associate with that place.

This time, when I’m feeling homesick, I’ve learnt enough to realise that I can fix it by visiting home for a couple of weeks and catching up with everybody. There’s no need to move back for good.

Nothing crazy or otherworldly will happen while I’m gone. It never does.

Bangkok at Night

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