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Growing A Business vs. Living Your Dream
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Why Bloggers Like Me Are A Waste Of Your Time
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From A Laptop In Thailand…

Growing A Business vs. Living Your Dream

It’s hot and it’s sweaty. Everybody else is at work and the swimming pool is empty. Three months ago, before I moved to Thailand, I didn’t have to deal with this predicament. The only empty swimming pool was nextdoor’s Argos inflatable, and even that was ice-ravaged by winter. These days, it’s the question I have to answer every morning.

“Do I dedicate today to my business? Or do I just enjoy this crazy life?”

I was whinging at my girlfriend a few nights ago, frustrated over how wasteful I thought we’d been with money. I managed to spend close to £10,000 in January (That’s about $15,000 for you Yankiepops) which is quite a feat considering Thailand has this misguided reputation as the place for living on a shoestring budget. I’m sure it is, by the way. But if you don’t learn Thai – or at least date one – you’re going to find yourself existing in a different economy to the natives.

My ambition has always been to live a nomad lifestyle. To roam between countries, plant a laptop on a beach, get some work done, then jump on the next plane. I guess this is what we call “living the dream”. And for the last few months, I’ve been privileged enough to enjoy that luxury.

Understand though, this variety of “living the dream” makes it very difficult to grow a business. Nobody puts as many hours of thought in to their work on the beach as they do at their desk. Unless you’re Nick Throlson.

I’ve found myself wrestling between two states of mind. Firstly, the desire to knuckle down and spend every penny and every hour investing in my business, taking it as far as it can go and only then enjoying the fruits of my labour. After all, this is the very same drive and work ethic that got me this far. Why stop now?

Or I can listen to the other voice in my head. The voice saying, “Hey Finch, It’s 35 degrees out, why aren’t you in the pool? You’ve earnt this much”

Inevitably, after laying down ten grand in a month, the conservative side of me rose to the surface and argued with my girlfriend that as much as I can afford to live this life, it’s just not going to let me grow my business as fast as I want to.

But she raised a good point. Why even have this lifestyle, location independent albeit paying the premium, if I wasn’t going to enjoy it fully?

I think the reality is that I do enjoy it. And I do realize how lucky I am to be in a position at 23, that many people will work a whole lifetime to never have a hope of sharing. But after spending every hour of my life that came before preparing for this luxury, I’m not quite sure how to react now that I have it. Do I stand still and cherish the moment? Or do I put my foot down and stick to the same working patterns that have served me well?

Affiliate marketing is a fast-paced industry where the voices around you will constantly be telling you to push for the next dollar. If you’re not putting in the extra hour to attack a new offer, it’ll be money left on the table for somebody else. We all remember how it felt to not be making money, so we don’t want to fall back in to those trenches. Money left on the table is what we hate most.

When I look at my finances, I realize I don’t have to bite this bullshit and react to every movement in the industry. I don’t have to jump on every niche, split test every offer or open every email. But there’s so little substance to the work that we do, you could be forgiven for thinking it would all disappear in a heartbeat. Reacting becomes a natural instinct.

As much as I’d love to grow my business Zuckerberg-style and bypass millions to aim for billions, I’m slowly accepting that it doesn’t have to happen today or tomorrow. Most of us are very young and have the time on our hands to let our businesses grow naturally.

If you buy in to the affiliate marketing dream, you become convinced that scaling from hundreds to thousands of dollars per day has to happen overnight or it’ll never happen at all. This was the attitude I had back in my London bedroom, where everything about my life was focused on taking that next step.

Recently, I stumbled across a website called Kiva which I remember Bryn posted about last year. If you’re ever feeling that you’re not progressing with your goals, or that your riches aren’t accumulating fast enough, this is the website to visit for a shot of reality up the arse.

Entrepreneurs from poverty-stricken countries can use Kiva to ask for loans to launch businesses that would change their lives, and those of their families, for the better. Anybody can register to donate to their businesses and over time you will get the money back. It’s hard to read through some of the loan requests without your conversion rates fading in to insignificance.

While many of us would love to pitch a tower in Silicon Valley and claim the dominance of an industry, we shouldn’t dismiss simply providing a living for ourselves as anything less than amazing in the current economical climate. I’m trying to remind myself that Growing A Business vs Living My Dream doesn’t have to be an endless power struggle between two negative forces. They’re both great privileges and they should both be enjoyed.

I highly recommend you check out Kiva. It’s a great concept. What better way to give back as an entrepreneur than to help other entrepreneurs who have much greater challenges than ourselves? If you’re reading this and not making any money, it’s certainly not for a lack of opportunity. A lot of the entrepreneurs on Kiva have only one opportunity in life. It helps to keep that in perspective no matter how shitty you think your daily stats have been.

Recommended This Week:

  • My dashboard tells me this is the 100th post on Finch Sells. It’s taken me two years to notch them up, but I’d like to think it’s a fairly fluffless collection of posts. If you’re a new reader, please add me to your RSS. Love you long time. Thanks for reading.
  • If you’re working in the dating market, check out Adsimilis. Definitely one of the better networks with a wide range of dating offers, all on high payouts, including lots of stuff in Europe and South America. I think you’ll like them.

  • Feel free to add Finch to your Facebook. Yes, this is the right link. My real name is not actually Finch. Also follow me on Twitter

Why Bloggers Like Me Are A Waste Of Your Time

You know I’m wasting your time. I know I’m wasting your time.

You know nothing I ever say on this blog is ever going to change your business overnight. And I know I’ll never allow myself to publish anything that might. Affiliate marketing blogging for me has always been a delicate art of giving away just enough inspiration to make you feel that you’ve spent five minutes wisely, while providing enough cheap one liners to make sure you realize I’m not John Chow.

The reality of course is that I’m a waste of your time. And this is one of the surreal businesses where I can say something like that and not worry about losing readership because I know I’ll always be supplied with an endless line of lost spirits chasing the same dream.

“I can has money from the Internets?”

I believe a lot of people buy in to Internet Marketing blogs as a form of escapism from the real working world. Everybody likes to believe they can go from rags to riches without leaving their driveway. If the flog has taught us anything, it’s that people will put their money where their mouth is to chase something that’s too good to be true.

It’s tough to think of another industry that promises so much, delivers so little and looks so pathetic to the non-believers. It’s like we’re the Sons of Scientology. I half expect Tom Cruise’s shining mugshot to pop up on a Bizopp lander anytime now.

There are very few genuine success stories of affiliates who have made this gig work without having a dollar to spend, and yet that’s what so many bloggers would plead with you to believe. You might hear tales of guys who scraped by on $50 and the bare essentials of shared hosting or .info domains, but they all spent money. Maybe not much, but they still spent money.

And for every high profile blogger who creates the illusion that making money online is a springboard of simple steps to success, there are a thousand Johnny No Pockets who you never read about because they never made a dollar and left the biz with their tails trailing between their legs. Of course, many of them refuse to leave the business completely.

So they write about their experience and pass it off as success.

If you try and don’t succeed, pretend you did and write a fucking book about it. That’s pretty much affiliate marketing blogging in a nutshell. Nobody gives any true insight to influence your bottom line, myself included, because it’s just not worth it.

The true value of knowing what works in this industry is worth more than popping $7 per ebook to announce information that subsequently becomes useless thanks to copycats, and even more damagingly, those who are already competent marketers.

I look back at the blogging craze that surrounded the arrival of Plentyoffish as an advertising platform. A prime example of a lucrative market for affiliates that was rapidly swamped after a bunch of “experts” decided to unveil it as a secret traffic source capable of making you millions.

Well listen, if something is capable of making you millions, you’re obviously full of shit because you wouldn’t be selling that information for a millionth of the price in ebook form.

I know most of you are savvy enough to have figured this out for yourselves. I’m blessed with one of the smartest readerships of any affiliate blog out there. And I put that down partly to the fact that we both know I’m only going to reveal so much, allowing me to promise very little, and spend more quality time talking about my balls.

But if you’re new to affiliate marketing, or bemused by the bold promises you keep reading, let me be the first to admit it. Bloggers like myself are a waste of your time. None of us are generous enough to share our businesses with you, and anybody who is, won’t have a business for long.

Happy New Year, Affiliasphere!

Recommended This Week:

  • If you’re working in the dating market, check out Adsimilis. Definitely one of the better networks with a wide range of dating offers, all on high payouts, including lots of stuff in Europe and South America. I think you’ll like them.

  • Feel free to add Finch to your Facebook. Yes, this is the right link. My real name is not actually Finch. Also follow me on Twitter

From A Laptop In Thailand…

Many Internet Marketers dream of leaving the concrete jungle to go about their work with laptops on sandy beaches. It’s the stuff those work from home jpegs are made of, right? Having stomached the first half of a bitter London winter, I would be lying if I said I haven’t been itching at the balls to fly out here to Thailand and kickstart my new life of luxury.

Even though I’ve only been in Bangkok for a week, it’s already clear to me that the quality of life is worlds apart from what I’ve known in the past. The people are friendly. They call Thailand the Land of Smiles, while my old neighbourhood was more like the Ensemble of Chavs. The food gets better seemingly every day, and my taste buds are on fire. Literally. Somebody should have warned me how the Thais love to douse meals in chilies. Of course, the weather here is bliss too.

I’ve waited a long time to live like a nomad. The biggest challenge now is to remain focused on my work while the sun is beating through my window. And if the last six days have been anything to go by, that’s something easier said than done.

I’ve always believed that your environment plays a big hand in your ability to achieve your targets. If you can’t turn your head away from the television, you’re going to miss tomorrow’s moneymaking niche. If your wife is trampling around your office telling you to do the dishes, you probably don’t want to be scouring through female dating pics.

To put it simply, your working environment dictates what you’re able to accomplish. Nothing affects an attention span quite as harmfully as a poor working environment.

I consider myself lucky to have found initial success as a young guy in my 20s, without any kids, without any mortgage and with relatively few responsibilities. It gave me the freedom of locking myself away in my bedroom and sitting at a desk throwing shit at the wall until some of it stuck. Many of you do not have that luxury.

Whether you’re working in Thailand or England, in a home office or at the kitchen table – you need to be able to cancel out the distractions of everyday life fucking with you. I’ve only just noticed since flying out to Asia how badly television can affect my productivity. How eating out can zap monumental hours out of my day. I’m still searching for a balance between work and play. And no, the equation doesn’t involve ladyboys.

Once you find a situation that allows you to focus properly, it’s easy to find a rhythm where to-do lists become yesterday’s waste in the litter basket. It’s what we call the grind. But it’s damn near impossible to slip in to that grind at the snap of your fingertips. We can become ruled all too easily by the environment around us.

So much of the success we enjoy as marketers is carved through momentum. I believe in the theory of 5% inspiration and 95% perspiration being the blueprint to success. Momentum is everything. If you don’t have an online/offline switch helping you to gravitate between work times and social times, it’s your work that will suffer the most. And probably your friends too when you explode with anger through the stress of knowing you’re not working efficiently and haven’t earnt your ticket out of the office.

There’s nothing I find more frustrating than being frustrated with myself.

I’ve become so tuned in to my former working environment that it’s truly a bitch to get my head down and work in a different climate. When I looked out of my window in London, I would see a stretch of grassy nowhereland and maybe – on a busy day – some dude being dragged along by his dog. When I look out of my apartment in Bangkok, I see a city waiting to be explored. The low hanging fruits of my work over the last few years, ready to be plucked and enjoyed.

How do you stay motivated when everything you’ve worked for is sitting on your doorstep?

I’m treating this first week as a holiday that I’ve earnt. Nobody can travel halfway round the world and expect to snap in to a working routine. So much of my success as an affiliate marketer has come from an almost robotic tendency to stay rooted to one spot and churn out profitable campaigns. It was the by-product of a mundane working environment, but a very effective one.

To get the best out of myself, I need to be in an situation where I have complete focus and concentration. As much as I enjoy working on laptops in the sun, a quiet office where I can shut myself away from the world is just the tonic I need to get by. Maybe it’s the snobbery of a guy who swears by his dual screen, but I’m finding it pretty difficult to function without seventeen windows at my disposal.

Laptops are suitable, I guess, if your entire job involves sending emails. Anything more and I need my Mac. Unfortunately it’s still in transit and my productivity has gone down the shitter ever since. I don’t like having to use my finger as a mouse and I’m acting quite grouchy at the idea of having to work out of my established comfort zone. It all comes down to that environment.

If you’re working from home, you need to become a master of your own work space. Maybe the ultimate goal is to one day pack up your bags and migrate to warmer shores. But even when you’re there, there’s no such thing as retirement for an entrepreneur. Understanding how to get the most out of your working day, and how to control your environment effectively, is a prerequisite to success.

So while I’m sitting here pissing around with a shoddy baby laptop and a failing Internet connection, take a look around the room and see how you can channel some extra focus towards your work. Maybe it’s a television that needs to be switched off, or a little white noise to cancel out the cars from the street below. Maybe you should throw your kids over the balcony. Anything to focus your energies where they need to be. Actually please don’t throw your kids over the balcony. Or at least close this window before you act on impulse.

There’s always a way to control your environment. But you can be certain that most of your competition are chained to their own. Working harder and smarter than the rest, with more discipline and more drive, will nearly always get you results. The problem I’m finding, is how I can maintain that level of focus with the allure of Thailand shining through my window…

Recommended This Week:

  • If you haven’t read it from front to back already, snap up a copy of the brilliant 4-hour Work Week by Timothy Ferriss. Inspiring stuff for any affiliate marketer.

  • If you’re looking to explore some very different but potentially very profitable micro-niches, take a look at ShareASale. It’s like a CJ that isn’t run by a bag of dicks.

  • Feel free to add Finch to your Facebook. Yes, this is the right link. My real name is not actually Finch. Also follow me on Twitter

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