If you work in advertising, and particularly if you are British, this book is essential:

I couldn’t put it down.

Very few advertising books qualify as ‘page turners’, but Creative Mischief races you to the last sentence. It packs anecdotes so good you’ll be itching to rehash them as your own.

Trott has razor sharp wit, the kind you’d expect from one of Britain’s greatest copywriters.

Entertaining from front to back, I’d give this all my stars. If I had any.

Other recommended books I’ve stumbled across this month:

• The First 20 Hours: How to Learn Anything Fast by Josh Kaufman
• Scientific Advertising by Claude C Hopkins
• Predatory Thinking by Dave Trott
• Adapt: Why Success Always Starts With Failure by Tim Harford

If you have any recommendations, don’t be shy. My Amazon Wishlist needs re-padding.

And don’t be shy about ordering the entire Dave Trott collection.

You won’t regret it.

Recommended This Week

• Volume X is now the bestselling release in my entire Premium Posts series. If you haven’t picked up a copy, what’s wrong with you? Are you sick?

• The volume is sponsored by Adsimilis, one of the top networks for CPA affiliates. Adsimilis has hundreds of top offers (specialised in dating), with industry-leading payouts, and international coverage. Get onboard and start making some money!