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Why Wayne Rooney Gets Paid And You Don’t
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Brand New CPV Lab Released

Why Wayne Rooney Gets Paid And You Don’t

At £300,000 per week, Wayne Rooney is about to become the English Premier League’s all-time highest paid footballer.

How could a hot-headed, granny-banging Shrek lookalike possibly deserve this much for kicking a ball around?

It’s very simple.

Because the market says so.

He’s entitled to every last penny.

But is he? Really?

There is a loud and passionate argument against Shrek’s pay raise.

One that goes (and often spells) like this:

Wayne Rooney's new deal

Ah, yes.

Wealth Redistribution: splitting the right from the left since the beginning of politics. Second only to God Almighty.

The NHS attack is a common analogy used to explain why men like Wayne Rooney should be held in contempt for rolling in the moolah.

“I saw Aunt Betsy scraping her pennies together in the post office today. Bloody terrible, it is. She does real work that saves lives. If anyone deserves a pay raise, it’s Betsy. Not these footballers who only work 12 hours a week!”

Or so goes the line of thinking.

Yes, Wayne is rich and the vast majority of Aunt Betsys are not.

We get it.

So loaded is Shrek, in fact, that he can afford to buy an hour-long romp with one of his premium grandma hookers and still come away making a net profit under services provided. Now that is rich.

And it’s all because of the market — a judge of value somewhat more sophisticated than a Daily Mail comments section free-for-all.

There is a school of thought in the UK that goes like this:

High wages should be reserved only for those who perform life saving feats, or me.

Or me?!

Well, why not?

Show me somebody who doesn’t think they deserve a pay raise and I’ll show you somebody who has reached the very precipice of their career ladder.

I have trouble finding those from ‘the 99%’ who are happy to turn down a pay raise on the basis that somebody else deserves one more.

Most of us take what we can get, while we can still get it.

Those who don’t fall in to two groups:

a) Philanthropists: who often spend the prime of their careers as devout capitalist pigs.

or

b) Hippies: who believe that money can’t buy happiness, and seldom give it the chance.

Wayne Rooney is called a mercenery for taking the best possible deal on the market.

The same could be said for movie stars, bankers and the entire herd of Kardashians.

But it can also be said for me, and probably you, and certainly anybody who ever let their eyes linger on the salaries in the local job listings.

The cold, hard truth is this:

What you earn has absolutely nothing to do with what you deserve.

Nothing, zero, nada.

Your passions won’t make you rich, and neither will your daily good deed count.

Only the market can make you rich.

If you want to earn a lot of money, here are the two best options you have — besides winning the lottery:

  1. Develop a skill that somebody will pay a premium for.
  2. Develop a product/service that can be packaged and sold for a lot of money.

Given the choice, most people are already reaching for their lucky dips.

In a parallel universe, the next Wayne Rooney is developing his football skills and getting ready to sell them for £300,000 per week.

A thousand pounds for every brain cell, or so the joke goes on Twitter.

Well, I would be retweeting my way to the bank on those numbers.

It doesn’t matter what Wayne deserves to earn, the point is that he does indeed earn it.

And who benefits?

Shrek, undoubtedly.

But 45% of Shrek’s pay raise gets sucked back in to the system as taxed income. Which in turn is redistributed to pay for things like… NHS doctors and surgeons.

Of course, the economics are forgotten in a heartbeat. The real agenda has nothing to do with doctors and surgeons. Or economics.

It has everything to do with jealousy.

It’s his wage vs. your wage. Simple as that.

There is only one judge to determine who wins; who makes a killing and who breaks a back for small change. His name is the market.

And a cruel judge he can be.

“What is somebody willing to pay me?” This is the only truth that has any meaningful impact on your earning potential.

The way many people lead their lives battling for wealth, you’d forgive the market for stopping the fight in the first round.

They are woefully unprepared, trained in the wrong disciplines, mastered up to the eyeballs in degrees that might as well be titled ‘fannying around’, pushing shit up a mountain in jobs that can never give them what they want. Because what they want leads back to more money.

If the market had a voice, it would need only four words to get its message across:

“Work smarter, not harder.”

Not everybody defines happiness as the pursuit of money.

That’s probably a good thing.

But if you are one of the many who do, you need only look at the market for the clearest sign of what you should be doing with your life.

Affiliate marketers get that.

Wayne Rooney might only have 300 brain cells but he also gets that.

Brand New CPV Lab Released

Here’s what I had planned for Monday:

  • Wake up.
  • Get henched on caffeine.
  • Detonate several Exoclick campaigns in the heart of mainland Europe.
  • Short the shit out of Manchester United FC’s share price, just for the LOLs.
  • Manage my tribe of Eastern Europeans.

Here’s what actually happened today:

  • Woke up.
  • Got henched on caffeine.
  • Frazzled the Frenchies, blasted the Germans.
  • Deleted browser history.
  • “HOLY SHIT, THERE’S A NEW CPV LAB SAY WHAT?”

Yes, it’s been a running joke that CPV Lab updates have been few and far between.

Well, joke no mo.

There’s a new CPV Lab in town, and it looks to be the dog’s bollocks (ROW: really good).

The update email is below.

CPV Lab 2.17 is Now Released!

In this update we addressed the top 3 requests from our users and also added many new core functions and improvements.

Please read through this entire post, especially the server details towards the end, as the server requirements and update install process have been updated.

Contents:
1st = Mobile Device Detection and Data
2nd = Volume, More Data and Fast Interface Speeds
3rd = Advanced, Yet Easier Ways to View & Customize Stats
YUP, There’s More…
And…there’s still more!
2.17 Update Installation

===== 1st = Mobile Device Detection and Data =====

After a great deal of research, Q&A + Feedback…we seriously addressed the overall usage and importance of mobile data across the board:

– Full Mobile Detection and Stats, including Mobile Carriers and Automatic Updates of Detection Databases every 2 weeks or less.

Over 30 Mobile Data Points available allowing you to go far beyond the traditional mobile optimization points of device name, etc. with actual content and media your visitors support.

– Mobile Audience Stats…Quickly View a Breakdown of your Mobile Visitors to identify top performing Brands, Carriers, Devices, Data Rates and Specific Features Based on the Visitors Device.

– Don’t Lose Your Cookies!:) Mobile introduces several issues with Cookie-based Tracking, however, with Desktop/Laptop users…Cookie-based tracking is the most popular method across the board and has been used since the dawn of the internet.

We didn’t want to lose the use of cookies completely, but had to support and track all mobile visitors regardless of their device settings. So, Live-Switch was born…this feature offers Cookie & Cookie-Less Tracking to Support All Visitors regardless of their device and settings. It’s all on the fly and in real-time, nothing extra to setup.

===== 2nd = Volume, More Data and Fast Interface Speeds =====
One of the biggest issues high volume users faced was sluggish stats once the database reached a certain point. To address this, we’ve added TrueCache to allow enhanced Volume Capabilities and greatly Increase Responsiveness of User Interface.

The reason it’s called “TrueCache” is because another concern many high-volume users had was the ability to customize data storage options to their hosting environment. You have this ability as well using a simple configuration file.

Check out the 2.17 Feature Guide for more details and setup instructions.
http://cpvlab.com/release/217_Feature_Guide.pdf

===== 3rd = Advanced, Yet Easier Ways to View & Customize Stats =====

The common thread from users, was the ability to group stats by specific data points using a series of dropdown boxes. But for most users, when asked…they generally and most frequently viewed their stats across all campaigns in a “routine” of specific data sets.

It became very clear, the solution wasn’t to “group” the data, as this can become somewhat cumbersome and limited based on the number of options available. But simply to view the Stats just as you wanted them…based on your Common and Most Used Viewing Habits.

So, we added just that.

Quick-Stat Views feature for Target Performance Stats allows you to quickly change you Target Performance stats by specific data points.

For Example…In 2 Clicks, go from viewing:
Carriers ‘ Visitors ‘ CTR ‘ CR ‘ EPC
To: Device Brands ‘ CTR ‘ CR ‘ Cost Per Subscriber

Anything you can think of…you can select the data points to view and save them to be quickly used anytime. You can even Drag & Drop the column order for each custom view to display the information exactly as you wish.

And…
– Multi-Select Controls Added to Show/Hide Dropdown Menu on All Pages
– Ability to filter by Visitor Type, Target, Page and Offer in Stats
– Drag-and-Drop Re-Ordering and Re-Sizing of Columns in Stats Tables

===== YUP, There’s More… =====

– If/Then Redirects to redirect visitors based on multiple conditions using over 30 data options. Send visitors to a Specific Page, Offer, URL or Campaign.

– Trends Heatmap Views to quickly identify top performing times of day by CTR, CR, ROI, Subscriber Rate, etc.

– Trends – Ability to Filter by Target, Page, Offer and by specific days of the week.

– Record Desktop/Laptop Users Operating Systems, Browser & Versions

– Greatly expanded features to Pass and Post Data to & from CPV Lab.

– Total Control Linking Options…you can now link to a specific Landing Page, Level, Option Group or Path.

This looks to be an impressive update, and a much needed shot in the arm for CPV Lab.

It will be welcomed by the many affiliates, like myself, who increasingly rely on mobile campaigns to fund their hedonistic needs.

I’ll post my thoughts once I’ve had chance to play around with the latest version.

If you are new to CPV Lab (read my very old review here), you can grab a copy for $297. If you are a previous user, or your license expired, you can upgrade for $147.

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