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Retire At 21, Feel Like An Idiot At 22
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What’s Your Day Job Exit Strategy?
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The Entrepreneur’s Survival Instinct: Got It?

Retire At 21, Feel Like An Idiot At 22

Dear Trusty Employees,

It is with great sadness that I announce my impending departure from our Company. I have decided to retire from all business so that I can put my feet up in the leafy suburbs, desperately attempting to convince myself that there’s more to life than work.

I’m sure you will have many questions. Why now? Why so young?

Please accept my decision. It shows that I’ve achieved more than you in a shorter space of time.

I am greatly looking forward to tackling the next challenge in my life: puberty.

Yours truly,
Young Retired Dipshit

Many people consider retirement the reward for a lifetime of turmoil. It’s the bucket of gold at the end of the rainbow. The day of reckoning when we can say “I’ve done my bit“, and stop worrying about surviving from one pay cheque to the next.

The Internet age has spawned a generation of online entrepreneurs who are capable of retiring in their 20s. Does Mark Zuckerberg need to worry about his financial future? I suppose he does if he likes to keep track of his billions.

Even though Zuckerberg can retire, I’m positive he won’t. And there’s good reason for that sentiment.

The next step after retirement is death.

Who would want to retire in their 20s? The idea gets bounced around with prestige and glamour. There are websites dedicated to the ambition of retiring young, but I shudder to imagine how somebody capable of assembling the finances so young would react to the transition of pottering around a garden and writing Christmas cards in September.

It’s a paradox if ever I heard one.

When you have nothing left to work for, you have nothing left to live for. Anybody who believes otherwise might as well go hang out with Macaulay Culkin. Smoke some pot, watch Home Alone 2 and revel in your own waste of potential.

Time and time again, I have friends cross-examining me on the nature of my work. In their eyes, I’m retired. I make money online, which is as good as twatting around on Facebook while the dollar bills grow in my fridge, right? They’re wrong.

Even though I work in comfort, there’s rarely a second in the day where work isn’t close to my thoughts. It follows me around like an infection that just won’t shake, so why don’t I learn to forget about work and switch off? It’s simple. I don’t see work as a bad thing.

If you take a human being and strip him of his desire to work towards a goal, what do you have left? An empty shell that’s retired and ready for death. There isn’t much of the person left over.

Work doesn’t have to be employment as you and I know it. It can be charity-based volunteering, or even just a commitment to stay busy. However, the retirement yearned for at unhappy office cubicles is no more than a desire to believe the grass is greener on the other side. It rarely is, and retirement is seldom the experience you crave.

What you really desire is work that you can believe in. You want to spend energy completing tasks where you give half a shit about the end result. Who doesn’t? This is the great illusion of retirement. Giving up a mundane chore isn’t going to fill the void in your life. That void exists because you haven’t felt the passion to get out of bed at 8am out of choice.

If financial independence was all we longed for, millionaires would be happy and averagely paid employees would be jumping from office blocks. Happiness is not a flexible hours agreement, or retirement altogether. It’s the desire to get out of bed. To do something with your plain existence and convince yourself that retirement would only get in the way of all the things you have left to prove.

If that means changing career, go right ahead. We spend a third of our lifetimes at work, or thinking about it, so it makes zero sense to be working for the wrong reasons. The day you wake up and don’t feel an urge to work towards a goal, that’s when you have problems. That’s when retirement will become the death of you.

Recommended This Week:

What’s Your Day Job Exit Strategy?

Are you ready to give up your day job? As appealing as a life on the backyard patio may seem, it can actually turn in to a downward spiral of depression and desperation.

Bold words. Now, I’m not trying to scaremonger the masses from wanting to quit their day jobs, but I do think you should think twice about your true motives before calling it quits. A day job, despite being the unglamorous cousin of entrepreneurism, brings security, stability and routine in to your life.

From my experience, people love to talk down the idea of routine in their lives. Many just-turned entrepreneurs will react with real spite when you ask them what they think of a Monday to Friday day job in somebody else’s company. Maybe it’s the burning need to stay consistent with their own life choices, but I believe that time will shine a light on the objectivity of those choices.

Many entrepreneurs later realise that the grass was indeed much greener on the other side. They see that being parked in an office cubicle ready to go by 9am is actually a much lighter burden than the self-inflicted misery of running an unsuccessful business and scratching around the bank to make ends meet.

It’s over 2 years since I worked my last day in Central London. I was a web developer, charged with pretty comfortable tasks and blessed with reasonably decent prospects. I was the youngest person in the agency where I worked, and probably the least likely to quit and start my own business.

I had no resentment towards that last job. Unlike many people who email me looking for answers to their own career slash mental breakdowns, I was content and had no reason to detest conventional employment.

However, I was passionate about wanting to run my own business. I developed a golden opportunity to do so in the space of six bat-shit crazy weeks, stumbling head first in to affiliate marketing and barely batting an eyelid as I wrote out my notice in a flurry of activity that still gives me a headache to look back on.

Who builds a sustainable business in six weeks? Inventors, Mark Zuckerberg and the occasional Einstein freakshow that I most certainly was not. I was in no shape or form prepared to start a business, despite harbouring some naive love affair with the idea of calling myself the boss.

Those first six months were a series of trials and tribulations of my own inflicting. I had a Plan A and a lot of newly established spare time, but little else. When my Plan A failed – within the first few days – I was faced with a sink or swim scenario where I needed to redesign a business from scratch or get back in the recession-struck waiting queue for another day job. Thankfully, keyboard sweat and tears paid off and I succeeded in reconstructing a profitable business.

What the entire experience taught me was that running a business, no matter how optimistic you may be, will always challenge you more in every way than the monotonous nature of navigating London Underground and reaching your desk before 9:01 every morning.

The nature of the challenge, or rather the acid test of how many hairs you’ll lose trying to succeed, can be boiled down in to an equation of preparation and then… lots more preparation.

You need a sensible Day Job Exit Strategy (AKA “How to escape the frying pan without burning your arse in the fire”)

You’ll have to forgive me for inflicting yet more misery-guts perspective on the proceedings, but it’s time to get real. Are you REALLY prepared for the challenges ahead? Here are some of the concerns you should be raising with your neocortex.

1. Do I have enough money to survive for 6 months if I’m not making immediate profit?

Entrepreneurs will give you varying answers for how much money is needed in the bank. I think six months of covered outgoings is a safe bet for online ventures, assuming your business plan is worth the paper it’s written on.

2. Who is going to handle my accounts?

The next logical question if, like me, you answer “Err…” to am I fully qualified to handle my accounting? My initial attitude towards taxes was one of complete disregard. I knew I would be expected to pay them, but my assumptions were about as well founded as a poor English bastard buying shorts in July. It’s not always obvious, but when you choose to become your own boss, you lose the accounting safety net of your previous employer.

3. Is my business built on moving ground?

Fads come and go. If your business idea is so niche that it isn’t capable of withstanding a small shift in the market – or the arrival and enhancements of new technologies – then you need to really think long and hard about the sustainability of it all. Don’t obsess over stealing a quick dollar in 2011. Anticipate how your business will meet a market demand for the next several years.

4. Am I mentally equipped to be my own boss?

I don’t mean this in a negative light, but some entrepreneurs are naturally better suited to the role of followers rather than leaders. It makes sense. After all, no economy can survive without willing servants to carry out orders. I think discipline and goal-setting is very important in this regard. To succeed with your own business, you have to hold yourself personally accountable.

Even when other people fuck up, it’s still your fault. Repeat the words, and learn not to take them personally.

As I personally found out, this awakening of responsibility can hit your social life with frightening force. Be prepared for the surreal shifting of priorities as “Thank God It’s Monday” becomes your new catchphrase.

5. Am I escaping a life I don’t enjoy, or creating a life I’ll enjoy more?

This is another hard-hitting question that only a very honest soul can answer. It’s a little like the analysis attached to “Is the glass half-empty or half-full?”

For many people in unhappy day jobs, starting a new business is an unfortunate learning curve that will take you to the realisation that two wrongs do not make a right.

Entrepreneurism is often a misread solution to the career crisis, when simply finding a better job would lead to greater happiness. If you’d do anything to escape your day job, there is always more than one answer to your problem. Starting an entire business is very much a niche solution, and 9 times out of 10, the wrong solution.

Your professional happiness does not hinge on running as far as possible from the office cubicle. It could be as simple as joining a different cubicle across the hall. For others, no cubicle will contain their aspirations. And for these people, starting a business is the only way to handle that burning flame of ambition.

Before you decide if you’re that person, you have to answer some basic home truths. The honest answers will lead you towards a sensible Day Job Exit Strategy. Behind all the glamour of being an entrepreneur, rest assured, it’s a living nightmare for the individual who answers those questions naively.

Recommended This Week:

  • Check out Filthy Rich Mind, a brand new project I’m collaborating on with a couple of other writers in the self-improvement market. It’s a fun project and if you like off-the-wall advice for improving your lifestyle, subscribe here for updates.

  • And, of course, don’t forget to subscribe to this blog too if you haven’t already done so. Love you long time. C’est vrai, c’est vrai.

The Entrepreneur’s Survival Instinct: Got It?

Running an online business works in stages. Those stages are typically bemusement, survival and once in a blue moon, the luxury of thriving.

The majority of enterpreneurs are stuck in survival mode. Not because surviving is any easier than winding up bemused, but because most people give up not long after bemusement sets in.

So that leaves the rest of us. Surviving or thriving. What is it for you?

Many people believe their online businesses are thriving, but in reality, they are prospering on the edge of a cliff. Just one stiff breeze from falling in to the oblivion. It’s difficult to determine what distinguishes thriving from surviving, but in my opinion, the ability to take several setbacks in your stride is a decisive factor.

I know many affiliate marketers who are producing profits of five figures on a monthly basis, but I stop short of calling them thrivers. Why? Because they’re surviving in a marginal market. Their methods are the business equivalent of whoring out a one trick pony. If the products they sell change, or the advertisement methods they use disintegrate, it’s very difficult to recover. Such is the pain in the arse that follows any middleman in a volatile industry.

This isn’t to knock affiliate marketers (I am one), but to get to the bottom of the most important quality in a successful online entrepreneur – the ability to survive, at all costs, in rapidly changing markets.

We have to adapt to new methods of generating income, or fall by the wayside as yesterday’s dotcom optimists.

If you are based solely online, you are running a fluid business. By doing away with the brick and mortar, your rent becomes the price of staying aware of how the online space is changing – and how you can affect it.

I remember hating web programming because I resented the endless evolving technologies attached to the craft. Learn one language and I’d find it out of date, or the poorer cousin of a brand new language. In reality, all online businesses are prisoners to the chains of technology. The quicker technology develops, the more proactive you have to be to stay on top of your competition.

For that reason, I always say that it’s wise to build a business on flexible foundations. You don’t want to be so rooted in what you offer that the evolution of technologies predates you before you’ve even started. There’s simply no good in forming a belief system that Money Making Method X will always work, when Money Making Method Y is already the next hot shit.

Adapting to new technology is one requirement for survival, and it could also be linked to the second requirement: Never get lazy.

For the same reason that a World Champion boxer one day finds it difficult to hang with a younger, hungrier opponent, you too have to deal with your own motivations if you want to stay on top. Can you hear that sound? That is the sound of a thousand keyboards being mashed by would-be entrepreneurs all around the world. Everybody wants a slice of the online riches pie, and just because you’ve had a taste, doesn’t mean you have a right to the next bite.

Dealing with laziness and those mornings where the brain just doesn’t want to cooperate are fundamental to enjoying lasting success.

I think the difference between a successful entrepreneur and a persistent failboat is not the output when they’re both hyped and happy to work. The difference shows in the output when direct motivation is hard to come by.

The people I see thriving with the most successful online businesses do not work in bursts. We all love the rush of a sudden motivational kick up the arse to get some work done, but these kicks cannot help you every day. If it takes reading a blog post, or tearing through a self-help book, to spur you in to action, then you are prone to working in bursts.

We can all achieve excellence when we’re motivated and at the height of our games. But retaining that burning motivation as success arrives can be a difficult trait to master. But you must succeed. There are plenty of other entrepreneurs waiting to fill your spot if you don’t match them for work ethic.

Personally, my favourite method for combating laziness is to engage in projects where money isn’t my sole motivation. It’s the only way I can ensure that when money arrives, I won’t relent and consider my job done. Surround yourself in enough reasons to go that extra mile and laziness should never be a problem.

Listen to Bill Gates:

“I never took a day off in my twenties. Not one.”

This type of commitment – besides being practically unhealthy – simply isn’t possible if money is your only driving force.

Recommended This Week:

  • Check out Filthy Rich Mind, a brand new project I’m collaborating on with a couple of other writers in the self-improvement market. It’s a fun project and if you like off-the-wall advice for improving your lifestyle, subscribe here for updates.

  • And, of course, don’t forget to subscribe to this blog too if you haven’t already done so. Love you long time. C’est vrai, c’est vrai.

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