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Nobody Cares How Much Money You Make
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From A Laptop In Thailand…
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Monetizing The Majority Not The Minority

Nobody Cares How Much Money You Make

There’s something about winter that brings out the worst in many affiliate marketers. Maybe it’s the snobbery of being able to relax in the warmth while office-working ordinaries slip on the ice outside. Or maybe it’s the fact that Christmas ushers monetary pressure on to seemingly everybody except your fat cat self.

I guess you realize how lucky you are to be working at home, and you want the world to know about it, right? So to display your Alpha Male bread-winning capabilities, you pull on some slippers, log in to Wickedfire, and proceed to castrate the crowds for “only earning $100/day”. It’s so easy that you need to be cashing a new villa every month or you’re just not doing it right. Bah humbug to any fool who hasn’t carved a fortune from the Internet!

The reality is that nobody cares how much money you make. Bragging about it is one thing. Dismissing the efforts of those who only earn a small income online is bordering on the ridiculous. I read this post from Browie a few weeks ago and I thought…whaaaaat?

Of course, it doesn’t matter who you ridicule as long as they stack less money than you. You could be mocking a hard working doctor who spends a lifetime helping others and just wants to find a side income to boost his paltry salary. Or maybe a father of many who works bone to the ground and knows more about the value of a dollar bill than you’ll ever appreciate in your lifetime. Anybody and everybody is fair game for the demeaning prick who thinks his ability to make money online puts him in the elite tier of high society.

I received a snotty email from an affiliate this week suggesting I go in to a partnership with him because he’d earned X here, and another X there. In fact, he’d earned so much that I was left wondering why he’d want to venture in to a niche where the absolute best results would act as no more than loose change compared to his bounty campaigning elsewhere. My blog was proof – to him – that I’d be a suitable match for his big plans. His pitch was proof – to me – that his greatest asset was an ability not to feel stupid when he reads back what he types and pushes “Send”.

By the time I finished reading the email, I was so turned off from the sheer arrogance of telling me how rich he had become in the last year, that I didn’t even bother to reply telling him that his idea sucked. So if you’re reading this now, there you go. Nobody cares how much money you make. People only care what value you can give to them.

There are a lot of posers and pretenders in this industry. Affiliates inflate their earnings in the same way that a sixteen year old inflates his profile of sexual partners. We’d hate to fall for inadequacy, right? Let’s be realistic. Affiliate marketing may be a lucrative industry, but don’t go putting your balls on a pedestal. There are bigger fish out there. And in fact, nearly every successful affiliate I speak to has little interest in becoming a multimillionaire arbitrage marketer.

Most successful marketers are using affiliate campaigns as the launch pad to bigger and better projects. As they should be. Any other attitude is bordering on the retarded.

But let me tell you, it’s not always in your best interests to parade yourself as the guy with the deep pockets. I make an effort not to brag, or even talk about what I earn. Partly because in the grand scheme of things, it’s not that impressive – there’s always somebody earning more. And partly because it attracts freeloaders.

I can often tell when somebody is bullshitting about the money they’ve made. Simply because most people who’ve been in such lucrative positions are aware that bragging attracts only the kind of people who are interested in taking you for a ride. If you’re rich, you don’t go rubbing it in peoples’ faces. It’s not cool to be seen as a walking ATM. Unless you’ve got an ebook to sell, of course, in which case your Clickbank stats Jpeg also includes an unusual sidenote stating you wiped your arse with dollar bills for the month of November.

I sure as hell don’t walk down the street singing “Look at me! Hear my pockets jingle with the coins you’ll never have!” If this is how you portray yourself, then you probably need a personality transplant to go with your weeklies.

It’s the same kind of naivety I see on display in Bangkok’s red light district (in my imaginary head, because I obviously never go there). “Ooh, I’ll just wander down Prostitution Boulevard with my wallet out and act surprised when some beautiful Thai girl falls hopelessly in love with me. Hey, that girl just winked at me!”

There are some things your money cannot buy, and a sack of common sense is one of them.

My Token Whoring Here Recommended Action:

* Likely to be bullshit

From A Laptop In Thailand…

Many Internet Marketers dream of leaving the concrete jungle to go about their work with laptops on sandy beaches. It’s the stuff those work from home jpegs are made of, right? Having stomached the first half of a bitter London winter, I would be lying if I said I haven’t been itching at the balls to fly out here to Thailand and kickstart my new life of luxury.

Even though I’ve only been in Bangkok for a week, it’s already clear to me that the quality of life is worlds apart from what I’ve known in the past. The people are friendly. They call Thailand the Land of Smiles, while my old neighbourhood was more like the Ensemble of Chavs. The food gets better seemingly every day, and my taste buds are on fire. Literally. Somebody should have warned me how the Thais love to douse meals in chilies. Of course, the weather here is bliss too.

I’ve waited a long time to live like a nomad. The biggest challenge now is to remain focused on my work while the sun is beating through my window. And if the last six days have been anything to go by, that’s something easier said than done.

I’ve always believed that your environment plays a big hand in your ability to achieve your targets. If you can’t turn your head away from the television, you’re going to miss tomorrow’s moneymaking niche. If your wife is trampling around your office telling you to do the dishes, you probably don’t want to be scouring through female dating pics.

To put it simply, your working environment dictates what you’re able to accomplish. Nothing affects an attention span quite as harmfully as a poor working environment.

I consider myself lucky to have found initial success as a young guy in my 20s, without any kids, without any mortgage and with relatively few responsibilities. It gave me the freedom of locking myself away in my bedroom and sitting at a desk throwing shit at the wall until some of it stuck. Many of you do not have that luxury.

Whether you’re working in Thailand or England, in a home office or at the kitchen table – you need to be able to cancel out the distractions of everyday life fucking with you. I’ve only just noticed since flying out to Asia how badly television can affect my productivity. How eating out can zap monumental hours out of my day. I’m still searching for a balance between work and play. And no, the equation doesn’t involve ladyboys.

Once you find a situation that allows you to focus properly, it’s easy to find a rhythm where to-do lists become yesterday’s waste in the litter basket. It’s what we call the grind. But it’s damn near impossible to slip in to that grind at the snap of your fingertips. We can become ruled all too easily by the environment around us.

So much of the success we enjoy as marketers is carved through momentum. I believe in the theory of 5% inspiration and 95% perspiration being the blueprint to success. Momentum is everything. If you don’t have an online/offline switch helping you to gravitate between work times and social times, it’s your work that will suffer the most. And probably your friends too when you explode with anger through the stress of knowing you’re not working efficiently and haven’t earnt your ticket out of the office.

There’s nothing I find more frustrating than being frustrated with myself.

I’ve become so tuned in to my former working environment that it’s truly a bitch to get my head down and work in a different climate. When I looked out of my window in London, I would see a stretch of grassy nowhereland and maybe – on a busy day – some dude being dragged along by his dog. When I look out of my apartment in Bangkok, I see a city waiting to be explored. The low hanging fruits of my work over the last few years, ready to be plucked and enjoyed.

How do you stay motivated when everything you’ve worked for is sitting on your doorstep?

I’m treating this first week as a holiday that I’ve earnt. Nobody can travel halfway round the world and expect to snap in to a working routine. So much of my success as an affiliate marketer has come from an almost robotic tendency to stay rooted to one spot and churn out profitable campaigns. It was the by-product of a mundane working environment, but a very effective one.

To get the best out of myself, I need to be in an situation where I have complete focus and concentration. As much as I enjoy working on laptops in the sun, a quiet office where I can shut myself away from the world is just the tonic I need to get by. Maybe it’s the snobbery of a guy who swears by his dual screen, but I’m finding it pretty difficult to function without seventeen windows at my disposal.

Laptops are suitable, I guess, if your entire job involves sending emails. Anything more and I need my Mac. Unfortunately it’s still in transit and my productivity has gone down the shitter ever since. I don’t like having to use my finger as a mouse and I’m acting quite grouchy at the idea of having to work out of my established comfort zone. It all comes down to that environment.

If you’re working from home, you need to become a master of your own work space. Maybe the ultimate goal is to one day pack up your bags and migrate to warmer shores. But even when you’re there, there’s no such thing as retirement for an entrepreneur. Understanding how to get the most out of your working day, and how to control your environment effectively, is a prerequisite to success.

So while I’m sitting here pissing around with a shoddy baby laptop and a failing Internet connection, take a look around the room and see how you can channel some extra focus towards your work. Maybe it’s a television that needs to be switched off, or a little white noise to cancel out the cars from the street below. Maybe you should throw your kids over the balcony. Anything to focus your energies where they need to be. Actually please don’t throw your kids over the balcony. Or at least close this window before you act on impulse.

There’s always a way to control your environment. But you can be certain that most of your competition are chained to their own. Working harder and smarter than the rest, with more discipline and more drive, will nearly always get you results. The problem I’m finding, is how I can maintain that level of focus with the allure of Thailand shining through my window…

Recommended This Week:

  • If you haven’t read it from front to back already, snap up a copy of the brilliant 4-hour Work Week by Timothy Ferriss. Inspiring stuff for any affiliate marketer.

  • If you’re looking to explore some very different but potentially very profitable micro-niches, take a look at ShareASale. It’s like a CJ that isn’t run by a bag of dicks.

  • Feel free to add Finch to your Facebook. Yes, this is the right link. My real name is not actually Finch. Also follow me on Twitter

Monetizing The Majority Not The Minority

It’s very easy to build landing pages that are tailor-made for a specific offer. When an affiliate gets his paws on a paid traffic source, he can specify the countries he wants to be targeting to get maximum bang for his buck. That’s pretty damn essential. You can’t afford to send optimized leads to an American dating offer if 75% of your user base is clicking from the suburbs of Delhi.

It sounds like common sense, and it is. But then, not every affiliate decides to leverage the power of paid traffic.

If you develop long term websites where the main source of traffic comes from the organic search engine listings, it can be very hard to find suitable CPA offers that monetize the majority rather than the minority. To put it simply, targeting is a bitch.

There’s nothing I find more frustrating than having sudden tidal wave of traffic, only to find that the hits are from Ireland and my scattered CPA offers only accept UK leads. In my opinion, if you’re going to bust your balls on the arduous process of driving natural traffic to a site, you better make sure you’ve got all angles covered. Otherwise it’s the online equivalent of letting a catch slip through your fingertips, and I’m hoping a few Aussie readers know exactly how that feels!

I’ve always believed that CPA and long term passive earning websites are about as compatible as Jordan and Peter Andre. If you’re going to build a long term asset that stands the test of time and doesn’t require tinkering every Monday morning, you probably shouldn’t decorate it from head to toe in CPA offers. Depending on your niche, CPA offers are notorious for lasting the season but not the year. If you work in the dating vertical, you can expect to be hopping from offer to offer like a bandit on burning coal.

By choosing a marketplace ghetto like Clickbank for hoarding your affiliate links, you can generally assume that your website will stand the test of time. The good thing about Clickbank is that sales are accepted worldwide and the only targeting filter is the user’s willingness to pay. Now don’t get me wrong. I’m not for a second advocating that smart marketers should flock to a platform notorious for it’s low quality products and sales letters straight out of 2002.

But to monetize the majority, you need to capture as many of the likely clicks on your website as possible. I’m forever hearing – and often preaching – the advice that AdSense is for suckers and well placed CPA advertisements are the way to monetize a website that thrives on natural traffic. AdSense has a time and a place. But if you’re going to use CPA without control over your target demographics, you need to get smart about it.

1. Change the focus from banner advertisements to a mailing list.

I have a website that draws a lot of dating related traffic from the organic Google listings. Banner advertisements are generally a waste of time. You need to match up so many qualifiers (country, age, gender) that you will lose the lead more often than not. The best way to negotiate this problem is to build a mailing list and simply collect the emails for yourself, along with the user’s native country and gender.

The site in question draws about 15% of it’s users from India. For the longest time, I wasted banner inventory telling these users to join American based dating offers. I was too lazy to care about the less valuable part of the market. It wasn’t until I started collecting their emails, and biding my time for an Indian dating offer, that I was finally able to monetize a 15% share of my asset that would otherwise have gone to waste.

2. If you’re going to use banner advertisements, serve them through OIOpublisher.

I’ve always been very hands-on with my banner creatives, even on sites that I own. I think somebody is much more likely to click an advertisement if I pre-qualify the user for the offer. OIOpublisher is one of my favourite WordPress plugins, and it’s actually in use on this site. Not only does it let me sell banner space on my affiliate websites, but it offers a very useful geotargeting function that enables me to serve different banners to different countries in the same space.

It’s easy to get a headache if you have a website in the dating niche boasting a traffic breakdown like this:

USA – 35%
Canada – 15%
UK – 15%
India – 15%
France – 8%
Germany – 5%
Other Countries – 7%

If you have no way of distinguishing a German from a Canadian user, you’re going to have an incredibly hard time monetizing the majority of your traffic. You can only ever monetize 35% of your traffic, unless you have dating offers that accept multiple countries.

With OIOpublisher, you can force German ads to display to German users. Maybe if you’re working in the weight loss niche, you would set a banner for your Indian users along the lines of “Indian Ebook Reveals Secret Behind Multi-Million American Muscle Ripping Formula“. The idea being that if you can’t target these users with your $35 rebill, you might as well hit them with a cheap Clickbank ebook that monetizes the minority but still significant 15% of your traffic.

I don’t endorse too many products for affiliates, but OIOpublisher has made my life a LOT easier when it comes to squeezing the most juice out of a static website. It also opens up a whole new realm of residual income opportunities. Find the right niche, attract enough traffic, and you can easily lure other advertisers in to paying $300/month for banner spots that recur automatically using OIOpublisher’s payments module.

I love working with brand advertisers who aren’t committed to instant ROI. It means I can focus my energies on developing great content. If you have six advertisers happily paying $300/month to occupy banner placements on your site, you can move away from being an affiliate altogether and focus on providing real world value. Rinse, repeat, scale and conquer.

Creating a solid infrastructure for a website that isn’t powered by paid traffic can be one hell of a challenge. But if you’re only monetizing a small minority of your users, you could be overlooking one of the easiest ways to expand your business and income overnight.

Recommended This Week:

  • If you have websites that drive traffic from all around the world, or simply want to sell banner space easily, grab a copy of OIOpublisher. Sexy beast that I am, I’ve created a coupon code that will get you $10 off. The coupon is WINDFALL-FINCH. Whatever that means.

  • If you’re looking to build your first mailing list, check out Aweber. Affiliates practically swear by it, and last time I checked, you could try it for a dollar.

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