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Archive for the ‘Brand Development’ Category

Monetizing a Blog With Premium Posts: Does It Work?

If you’re a reader of my affiliate marketing blog, Finch Sells, you will probably be aware that I’ve introduced paid content over the last 6 weeks. I thought it’d be interesting to see how many of my regular readers converted in to paying customers, especially given how fellow marketers can be notoriously hard to sell [...]

The Best Viral Campaign Ever?

Thanks to @paulsavage for drawing this to my attention on Twitter. I tend not to pay too much attention to auto insurance campaigns. That changed this morning when I stumbled across the excellent State of Chaos mini-site that will shortly be doing the rounds. This year’s blockbuster on your block, is the gimmick. Simply enter [...]

How To Increase Traffic When Your Site Hits The Plateau

Every website has a plateau which marks the growth of traffic up to a point of diminishing returns. The plateau is like a glass ceiling. It can be so difficult to crack, and often causes a loss in motivation when your project stalls and loses momentum for apparently no reason. It’s even more frustrating when [...]

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