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Where Productivity Ends and Staying Busy Begins
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Austin Powers + Italian Dating = YES!
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Moving to Thailand: Why I’m Going Back

Where Productivity Ends and Staying Busy Begins

At about 9pm on most nights, I find myself detouring from the productive tasks I’ve been grinding away at during the day. My attention will begin to sag, and my browser will find its way back to Facebook or Twitter with increasing regularity.

9pm is where my productivity ends and staying busy begins.

There’s a huge difference between productive work and work that simply keeps you busy. Arguably that difference is life and death, living and slaving. When work becomes a matter of passing idle time, our mental breakdown is soon to follow. It’s the magic cocktail for exhaustion, depression and a tunnel with no light.

How do you know that you’re working to stay busy?

  • You have 17 tabs active on your web browser. Four of them are Facebook, 1 of them is Twitter, and the rest are a combination of BBC Sport stories and Wikipedia entries on the First World War.

  • Your workflow consists of a juggling act between refreshing Facebook for new clicks on your ads, then skipping back to your control panel to see how many of the clicks have converted. You slip away in disgust at your lack of revenue, crack open a new browser on Mashable, and then repeat the same bloody process 4 minutes later. Probably in a new tab.

  • You cruise through the entire database of gigs on Fiverr, despite having no precise idea of what you’re looking to buy. You just know that you’re missing something important, and it’s being snapped up by your competition. Of course, your competition doesn’t have a name or a face. It’s simply a projected vision of your own self if only you were working twice as hard.

  • You invest an aimless hour of your time in to ‘figures projection’. Yes, this is the useless affiliate art of taking his stats from Day A and B, then multiplying them by a combination of 30, 90 and 365 to find out how rich he’ll be 1 month, 3 months and 1 year from now. I have done this many times and it has never worked. Ever.

  • You refresh your bloody Gmail! To hear from who, I have no idea. Perhaps the National Lottery’s unclaimed millions department…

  • You click on link after link of mildly stimulating headlines, knowing all too well that the information to follow is a rehash of a thousand similar articles you’ve already eyeballed to death. You know the information can’t possibly help you, or it would have done 5 months ago. But you read it anyway. Why? Because ‘staying busy’ is better than being stationed away from the computer screen, where the magic email that says you’ve finally ‘made it’ can’t land.

Do any of these symptoms sound familiar?

Learning to recognise this transition in your day is the key to understanding where productivity ends and staying busy begins. Once you’ve pinpointed the divide, you have half a chance at correcting it.

I’m not saying recognition alone is a cure. We are highly trained creatures of habits. It’s all too easy to convince ourselves that time is being spent effectively, even when it’s clearly being spunked down the drain – along with that nutritious delicious Rustlers burger you ate in all of about 14 seconds.

Tip: Want an indication of how ‘busy’ you feel? Take a look at how quickly you eat. If you attack your meals like a wolf at a tea party, there’s probably a little voice in the back of your head singing, “Hey, you, don’t you have some place to be?

We are fixated with the idea that doing something is better than nothing. But guess what? That’s a steaming pile of horse shit. And you know it.

Doing nothing and shutting the hell up is important for many reasons. Not least because it gives your brain a chance to digest the ticking matrix of data and meaningless tasks that have bumrushed your day.

Here’s a challenge.

Take 5 minutes. Sit your arse down away from the computer screen, and be silent.

What happens? Where does your mind go? What thoughts bubble to the cusp of your imagination?

Treasure them. They are the silent streaks of creativity that are routinely pummelled in to submission by the constant stream of diarrhoea you willingly subject your mind to.

Without silence there is no context. Without silence there is no opportunity to disconnect from the day and regain control of where it’s heading. So, if you’ve reached the tipping point where staying busy is your only desire – stop. Disconnect.

Go outside and shut the fuck up.

Everything will make more sense when you return.

Recommended This Week

  • I recently did an interview for GenerationY (good new site) on the trials of working from home. Give it a read if you’re wondering what my day looks like.

  • If you haven’t downloaded it already, make sure you grab a copy of my freshly brewed Affiliate Marketer’s Survival Kit (add your email below for access). It’s 50 pages of up-to-the-second info on what currently works in affiliate marketing.

  • Be sure to check out Adsimilis, the official sponsor of Premium Posts Volume 5. Adsimilis is one of the most effective networks in the world for a CPA marketer to sink his teeth in to. They are particularly dominant in the dating vertical, with industry leading payouts. If you are a dating affiliate, you need to be on Adsimilis. Simples.

Austin Powers + Italian Dating = YES!

If I’m looking to test how a foreign offer converts, I will sometimes scan the web for suitable phrases that can be crowbarred in to a temporary ad.

It just so happens that today I’ve been looking to promote an Italian dating offer…

I was reading through a list of romantic Italian phrases when I came across an absolute gem that has untapped goldmine written all over it.

How’s this for a creative angle?

Ready-made Austin Power creatives!

Now, hold on. Why did I never think of the ‘Man of Mystery’ angle before? That’s what women love, right?

If you really want to get laser targeted, there’s no room for complacency. Only the devoted fanbase of Austin Powers will do.

It may have a target market of less than 100 fans, and it may be a slight copyright infringement on various parties – but nobody ever gives a shit about that, right?

This is money.

Just remember, guys. Copying campaigns is bad.

Find your own Italian phrases.

Disclaimer: For legal reasons, I should point out that this campaign never went live. I later discovered that “Ti faccio eccitare bambina?” runs 2 characters over the headline limit.

Recommended This Week

  • If you haven’t downloaded it already, make sure you grab a copy of my freshly brewed Affiliate Marketer’s Survival Kit (add your email below for access). It’s 50 pages of up-to-the-second info on what currently works in affiliate marketing.

  • Be sure to check out Adsimilis, the official sponsor of Premium Posts Volume 5. Adsimilis is one of the most effective networks in the world for a CPA marketer to sink his teeth in to. They are particularly dominant in the dating vertical, with industry leading payouts. If you are a dating affiliate, you need to be on Adsimilis. Simples.

Moving to Thailand: Why I’m Going Back

12 months ago, I traded the stifling heat of Thailand for the leafy safety net of West London’s suburbs. I wouldn’t say I made a bad decision. But like many expats returning from a tropical paradise, all I can think about is what I left behind. And why I left it.

Coming home was the weary culmination of a year exploring Asia and realising just how ‘safe’ I’d been playing my life. My passport was stamped to shit, my visa was running out and everything about Asia was a million miles from the home that I considered my own.

It’s only when you’re clung to the back of a Cambodian tuk tuk as it cuts up a group of veering motorbikes that you start to think, “Jesus, London might be plastered in chavvy little shites, but at least it never put me through a real-life game of Mario Kart…

It’s difficult to move to a new country. Especially when that country has such a unique and foreign culture, not to mention a whole new language. There are mistakes I made in Thailand that held me back from ever calling it home.

When you are disconnected from friends and family for the first time, you imagine what’s going on without you. You see the photos on Facebook, the news on the BBC, and you feel like you’re missing out on the lives of those closest to you.

It’s only when you get home that you realise the nature of the illusion. All that you’ve been missing is a semi-occasional ‘catch up’ where everybody shares how little has actually changed. Rarely is it worth waiting for.

It’s a year since I arrived back in London and the only noticeable change is my own rising intolerance to the mundanity of these same old empty streets.

I am paying £1500/month to rent a house full of shagged fixtures, albeit in an area with good schools and a reasonable commute to Central London. It would be nigh on perfect if I had to commute, or if I had kids. But I don’t, and I won’t, so what in the heck am I doing here?

That’s the question I’ve been asking. And that’s why I’ve decided to do the sensible thing… and move back to Thailand.

If you’ve been following this blog for a while, you may be starting to sense a pattern.

‘He gets bored, he bitches about it, he moves to the other side of the world, he rinses and repeats.’

That’s pretty close to the truth. But there are lessons I’ve learnt, things I will do differently.

Admittedly, breakfast on the beach in Koh Samui won’t be one of them:

Breakfast at the Library

So what did I learn?

Well, if you’re thinking of putting a boot through your apartment and escaping to a sunnier part of the world, these reminders will do you no harm.

Adopt the country as your own.

It doesn’t work otherwise. The reason I failed to settle in Thailand was because I never really tried.

I was guilty of treating it as an extended holiday rather than a permanent move. Small decisions like decorating my apartment, or buying new furniture would turn in to a personal revolt. I wasn’t fully committed, which is the equivalent of embracing a life in transit.

You need to put in the effort to make your home feel like home, not simply a residence where you’re staying for a short period of time. And if you work from home too, that means pimping out a proper office. Not getting by on the tiny bloody dressing table that serviced me in Sukhumvit.

Learn the language.

My target is to be semi-fluent in Thai (speaking it, not writing it) within 3 months of touching down. The difference language makes to your overall happiness is incredible. Not being able to communicate is a real pain in the balls. It’s like a wedge between you and the city.

Even though Bangkok is an easy place to get by without speaking Thai, it’s impossible to fully enjoy the quirks and sideshows if you can’t speak the native tongue.

I’ll be taking a year of language classes in Bangkok. It’s dirt cheap (only £500), and it gets me the education visa that takes care of another big stress…

Visa issues are a bitch.

Oh yes they are.

How do you settle abroad if you don’t know where your next visa extension is coming from?

It’s frustrating enough having to exit Thailand every 90 days to get a new visa, but the situation is even worse when you have no guarantee that said visa application will be accepted. I had my extension denied in Singapore and was forced to choose between an education visa, or returning to London. I eventually chose London.

If you’re going somewhere with the intention of settling for the short to mid term future (1-3 years), you better have your visa path mapped out like a hawk – or be prepared to relocate within 14 days and lose your existing deposits.

Make an effort socially.

When you relocate as a couple, there’s less pressure to push yourself in to social circles and get to know new people. You share experiences with each other.

While that is nice, I definitely want to spend more time meeting new people in Bangkok – and to network with the strong expat community. You’ve got to make friends and connections for any city to feel like home. As a couple, it’s easy to unintentionally insulate yourself from all the meetups and events that are going on around you.

I met up with several affiliates on my last trip, including some familiar bloggers like Andrew Wee, Justin Dupre and Nick[y Cakes].

This blog gets a ton of traffic from Thailand, so it’ll be great to catch up with a few more marketing scumbags when I get the chance.

If you miss ‘home’, visit it.

By speaking to a lot of expats you will notice a recurring trend. They move to Thailand, they move back home, and then they move to Thailand for good.

Sometimes this is down to visa issues, but more often it’s a case of homesickness followed by the realisation that home isn’t what it once was.

It’s not just expats that encounter the problem.

Even students who’ve enjoyed the time of their lives at University can suffer from boredom and unrest after returning to their hometowns. You learn a lot about yourself in the time away and when you return, you’re not quite the same person.

Often the place where we grew up isn’t the place where we feel we belong. But we’re always going to miss the friends and family that we associate with that place.

This time, when I’m feeling homesick, I’ve learnt enough to realise that I can fix it by visiting home for a couple of weeks and catching up with everybody. There’s no need to move back for good.

Nothing crazy or otherworldly will happen while I’m gone. It never does.

Bangkok at Night

Recommended This Week

  • Be sure to check out Adsimilis, the official sponsor of Premium Posts Volume 5. Adsimilis is one of the most effective networks in the world for a CPA marketer to sink his teeth in to. They are particularly dominant in the dating vertical, with industry leading payouts. If you are a dating affiliate, you need to be on Adsimilis. Simples.

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