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Rich Dad Poor Dad Review
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The Millionaire Fastlane Review
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Rich Dad Poor Dad Review

This book, shockingly ranked #1 on Amazon for Personal Finance, might as well have been called Rich Dad Poor Dad Hopelessly Deluded Author. It’s so far detached from real-life wealth generation, that you should probably confine all future Robert Kiyosaki works to the Fiction section. He clearly specialises in talking out of his arse.

It’s five years since I was first recommended Rich Dad Poor Dad, a bestseller that I have always treated with skepticism given the murky nature of Kiyosaki’s upselling regime that sits behind the brand.

After reading the book in two pained sittings, I can safely say that anybody who recommends this slice of warble as valuable literature in the field of personal finance, is out of his damn mind, and knows jack diddly squat about personal finance.

Before we even get to the plot, it has to be said that Kiyosaki is a terrible writer. His storytelling unravels in scenes that would not look out of place in a poorly scripted infomercial. This, of course, is no coincidence. The infomercial is a perfect match for Kiyosaki’s primitive take on wealth generation. The rich are a collective, and the poor are a suffering crowd. It’s in such simple terms that Rich Dad Poor Dad thrives.

It’s difficult to decipher the author’s exact message at times. But I think I’ve nailed it down to 3 key points:

1. Education is important, but always second to financial literacy. People turn out poor because they’re not taught financial literacy.

2. Real estate is a fastlane to wealth. Buy properties at discounted prices, flip them and bank the just rewards. He doesn’t give details on how to implement this ninja wisdom, or how to beat the market. He places the burden on ‘insider tips‘. Mmm, fruitful.

3. Pay yourself first. Even if the government comes knocking on your door, you deserve to be paid first. The best way to do this, in Kiyosaki’s opinion, is to hide under the umbrella of a corporation. The author fails to recognize the difference between business expenses and personal expenses. I’m sure at least some of his devoted readers will have taken the words to heart, used expense accounts to buy rolexes, and will have enjoyed the fist of the IRS lodged firmly up their arses ever since.

Early in the book, Robert explains how he and his best friend Mike became swept under the wing of Rich Dad, a fatherly figure hated by his employees but blessed with the secret of knowing how to generate immense wealth. What could it possibly be?

The boys, at this point, are only 9 years old. Rich Dad puts them to work every Saturday, paying a pathetic 30 cents for their time. One day Robert snaps and can’t take it any longer. “You said you’d teach me the secret of wealth! All you’re doing is forcing me to bust my guts for nothing!

At this point, Rich Dad launches in to a mind-bending interpretation that he has actually done the boys a favour. He’s proven that the rat race is no way to spend a life.

Note: I’m pretty sure exploiting child labour in the manner of Rich Dad is considered illegal, even in America. Somehow, the madness only escalates.

What follows is a laughably contrived debate between alleged moneybags entrepreneur and inquisitive 9 year old Kiyosaki. I don’t remember how savvy I was at 9 years old, but I’d be amazed if I was able to remember even a fraction of the investment ‘wisdom’ that Rich Dad throws in the face of this kid. It’s clear that the encounter is entirely fictional and designed to portray a conversation between Rich Dad and the reader. But what does it say about the lessons to be learned that Kiyosaki has cast the audience as a hapless 9 year old child?

Just like that, Robert sets off on his adventure in search of riches and fame. Well, I suspect he achieved one before the other.

I could find only one bright spot in the entire book. It arrives out of the blue when Kiyosaki expresses the importance of investing in assets rather than liabilities. This is basic financial footing. Don’t spend more money than you bring home. Invest extra money in assets, and stay out of debt. I can see how the big reveal – Kiyosaki calls it the only rule of wealth that matters – might bring clarity and a sense of direction to those who have been doing it wrong. But for everybody else, it should be common sense.

Kiyosaki explains very little about where to invest money, nor what makes a good asset. But he does launch in to a tirade about the importance of paying yourself first. The argument can be summed up best with this stroke of genius:

When I occasionally come up short. I still pay myself first. I let the creditors and even the government scream.

Perhaps I’m missing something, but if this doesn’t tick the right boxes for ‘catastrophic financial tip of the year’, then I don’t know what will. More tellingly, it goes against every sound cashflow suggestion that he squeaks in to the first few chapters, removing any hint of a saving grace from the diatribe to follow.

How can you truly appreciate the importance of assets vs liabilities when you’re continuously battering your credit rating by refusing to stump up cash for your bills and debts?

Kiyosaki argues that it doesn’t matter. Paying yourself first is ideal, no matter how loudly the government screams, because even if you don’t have the money in your bank account, the over-commitment will inspire and motivate you in to making ends meet. It’ll force you to grow as a businessman. What?! No really, what the fuck? Does he have the slightest Scooby what he is ranting on about?

One could argue that attempting to blood financial wisdom from a Kiyosaki sales device is like watching a SmackDown divas’ pillow-fight in the hope of extreme pornography. Expectations need to be met by reality. Yet I was still left wondering how such a half-baked cocktail of metaphors and generalizations could ever be met with widespread acclaim. Then it tweaked. The Warrior Forum flashed before my eyes, and normality was restored. Common sense looks like genius when it’s viewed from a cesspit of stupidity.

Do yourself a favour. Don’t buy Rich Dad Poor Dad.

Recommended This Week:

The Millionaire Fastlane Review

A few days ago, I asked Twitter for some feedback on Rich Dad Poor Dad. I received a ton of replies with the consensus swinging from awesome, to a vanity project, to a complete waste of time. A number of people suggested I read MJ DeMarco’s The Millionaire Fastlane instead, and having heard good things from sources I trust, I thought I’d take them up on the suggestion.

The Millionaire Fastlane aims to dispel the myth of Get Rich Slow, aka ‘every financial dream you’ve ever been sold’. DeMarco is a contemporary self-made millionaire; the type that we traditionally look up to in the Internet Marketing world. But then, this is no ordinary world. DeMarco made his fortune by selling Limos.com for several million dollars in the early 2000s. Now, he wants to hand us his blueprint for early retirement, using a clusterfuck of petrolhead metaphors and really, really tough love.

It sounds like a very familiar story arc, doesn’t it? Tell the already downtrodden reader that he’s been doing it wrong all these years. Then fill his shattered dreams with hope that a quick fix solution is there after all.

DeMarco distances himself from the popular ‘be your own boss gurus’ that he claims to despise. And yet his formula for setting the tone of the message is as textbook as a Clickbank sales page. While the first half of The Millionaire Fastlane is a merciless assassination of anybody and everybody who detours from his grand plan, the latter chapters are a brilliant portrayal of what it really takes to attract wealth.

Fastlane is a mixed bag. It’s 100 pages too long, and starts terribly by ticking off every last painful cliche of the Internet Millionaire. DeMarco is an abrasive, obnoxious and sometimes annoying writer. That happens to be one of my preferred methods of relating to young cash-hungry audiences, but MJ really pushes the boat out. The tough love tone could be forgiven, if it wasn’t for the breathtaking nonchalance by which he dispels the merit in any lifestyle but his own.

God forbid you read this book as the proud owner of a shitty car, or as somebody in his 50s or 60s. DeMarco ridicules anybody who hasn’t achieved early wealth as a urine-stained, wheelchair-riding lost cause of society.

The first 100 pages act as a relentless attack on what MJ refers to as sidewalkers and slowlaners, or anybody who hasn’t discovered his fastlane mindset. He unleashes a grandstand assault on just about anybody with a day job, and anybody with the audacity to follow a profession that requires working for The Man, or getting a college education.

It takes 17 chapters of preaching to the choir for DeMarco to simmer down and accept that we ‘get it’. We know why most people are destined to never be millionaires. We know that working 5 days in an office to enjoy 2 days of peace is not the greatest of trades. But Christ, does he ever ram it down our throats? Barely a page drifts by where we’re not forced to listen to his Lamborghini fetish, or an increasingly ridiculous diatribe of automobile metaphors.

So, I hated the first half of this book. The empty rhetoric left me wondering how such a broken beat could ever have hoarded the 5 star reviews that Amazon suggests, which made it all the more surprising that the chapters to follow are perhaps some of the best ever written on the field of personal finance.

As brash as DeMarco writes, his assessment of entrepreneurism is the sort that really gets you lining up the parallels with your own business. He provides a much needed demolition of the myth that being your own boss is synonymous with wealth and freedom. He even accuses us affiliate marketers of hitchhiking the road to riches and not being genuine entrepreneurs. He’s right, of course. And his message that creating systems is the true secret behind wealth will be reverberating in the head of anybody who persists with the first half of the book and gets so far as to read it.

There are moments in the closing chapters where The Millionaire Fastlane resonates with our kind in a way that I’ve yet to see any other book manage. It’s a perfectly executed kick in the GoDaddys. A much needed reminder that as long as we stay promoting other people’s products, we get no closer to dictating our own future. Indeed, DeMarco even confesses his love for affiliate marketing. He just wants to be in charge of the system, rather than a disposable part of it.

Without doubt, the first half of this book is a damning crucifixion of the modesty lacking in our industry, but by the time you reach the final page, you’ll be feeling too punchdrunk on inspiration to care.

You’ll feel the need to step out from the shadow of promoting products you have no control over. You’ll want to build real wealth that leads to real freedom. This illumination, if it comes, is the single greatest gift an affiliate marketer could ask for. For that reason alone, Millionaire Fastlane is a must-read.

Recommended This Week

  • A detailed assault on monetizing Plentyoffish is covered in Volumes 1 and 3 of Premium Posts, which have both received widespread praise. Grab your copies now. Also, watch out for Volume 4 which will be landing next month and covering some brand new topics that I think you’re going to enjoy.

  • If you’re a new reader, please add me to your RSS. Also follow me on Twitter. Thanks for reading.

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Bannersnack Review

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Recommended This Week:

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