Why Wayne Rooney Gets Paid And You Don’t
Creative Mischief by Dave Trott
3 Inspiring Documentaries To Help You Achieve Big

Why Wayne Rooney Gets Paid And You Don’t

At £300,000 per week, Wayne Rooney is about to become the English Premier League’s all-time highest paid footballer.

How could a hot-headed, granny-banging Shrek lookalike possibly deserve this much for kicking a ball around?

It’s very simple.

Because the market says so.

He’s entitled to every last penny.

But is he? Really?

There is a loud and passionate argument against Shrek’s pay raise.

One that goes (and often spells) like this:

Wayne Rooney's new deal

Ah, yes.

Wealth Redistribution: splitting the right from the left since the beginning of politics. Second only to God Almighty.

The NHS attack is a common analogy used to explain why men like Wayne Rooney should be held in contempt for rolling in the moolah.

“I saw Aunt Betsy scraping her pennies together in the post office today. Bloody terrible, it is. She does real work that saves lives. If anyone deserves a pay raise, it’s Betsy. Not these footballers who only work 12 hours a week!”

Or so goes the line of thinking.

Yes, Wayne is rich and the vast majority of Aunt Betsys are not.

We get it.

So loaded is Shrek, in fact, that he can afford to buy an hour-long romp with one of his premium grandma hookers and still come away making a net profit under services provided. Now that is rich.

And it’s all because of the market — a judge of value somewhat more sophisticated than a Daily Mail comments section free-for-all.

There is a school of thought in the UK that goes like this:

High wages should be reserved only for those who perform life saving feats, or me.

Or me?!

Well, why not?

Show me somebody who doesn’t think they deserve a pay raise and I’ll show you somebody who has reached the very precipice of their career ladder.

I have trouble finding those from ‘the 99%’ who are happy to turn down a pay raise on the basis that somebody else deserves one more.

Most of us take what we can get, while we can still get it.

Those who don’t fall in to two groups:

a) Philanthropists: who often spend the prime of their careers as devout capitalist pigs.


b) Hippies: who believe that money can’t buy happiness, and seldom give it the chance.

Wayne Rooney is called a mercenery for taking the best possible deal on the market.

The same could be said for movie stars, bankers and the entire herd of Kardashians.

But it can also be said for me, and probably you, and certainly anybody who ever let their eyes linger on the salaries in the local job listings.

The cold, hard truth is this:

What you earn has absolutely nothing to do with what you deserve.

Nothing, zero, nada.

Your passions won’t make you rich, and neither will your daily good deed count.

Only the market can make you rich.

If you want to earn a lot of money, here are the two best options you have — besides winning the lottery:

  1. Develop a skill that somebody will pay a premium for.
  2. Develop a product/service that can be packaged and sold for a lot of money.

Given the choice, most people are already reaching for their lucky dips.

In a parallel universe, the next Wayne Rooney is developing his football skills and getting ready to sell them for £300,000 per week.

A thousand pounds for every brain cell, or so the joke goes on Twitter.

Well, I would be retweeting my way to the bank on those numbers.

It doesn’t matter what Wayne deserves to earn, the point is that he does indeed earn it.

And who benefits?

Shrek, undoubtedly.

But 45% of Shrek’s pay raise gets sucked back in to the system as taxed income. Which in turn is redistributed to pay for things like… NHS doctors and surgeons.

Of course, the economics are forgotten in a heartbeat. The real agenda has nothing to do with doctors and surgeons. Or economics.

It has everything to do with jealousy.

It’s his wage vs. your wage. Simple as that.

There is only one judge to determine who wins; who makes a killing and who breaks a back for small change. His name is the market.

And a cruel judge he can be.

“What is somebody willing to pay me?” This is the only truth that has any meaningful impact on your earning potential.

The way many people lead their lives battling for wealth, you’d forgive the market for stopping the fight in the first round.

They are woefully unprepared, trained in the wrong disciplines, mastered up to the eyeballs in degrees that might as well be titled ‘fannying around’, pushing shit up a mountain in jobs that can never give them what they want. Because what they want leads back to more money.

If the market had a voice, it would need only four words to get its message across:

“Work smarter, not harder.”

Not everybody defines happiness as the pursuit of money.

That’s probably a good thing.

But if you are one of the many who do, you need only look at the market for the clearest sign of what you should be doing with your life.

Affiliate marketers get that.

Wayne Rooney might only have 300 brain cells but he also gets that.

Creative Mischief by Dave Trott

If you work in advertising, and particularly if you are British, this book is essential:

Creative Mischief by Dave Trott

I couldn’t put it down.

Very few advertising books qualify as ‘page turners’, but Creative Mischief races you to the last sentence. It packs anecdotes so good you’ll be itching to rehash them as your own.

Trott has razor sharp wit, the kind you’d expect from one of Britain’s greatest copywriters.

Entertaining from front to back, I’d give this all my stars. If I had any.

Other recommended books I’ve stumbled across this month:

If you have any recommendations, don’t be shy. My Amazon Wishlist needs re-padding.

And don’t be shy about ordering the entire Dave Trott collection.

You won’t regret it.

Recommended This Week

  • Volume X is now the bestselling release in my entire Premium Posts series. If you haven’t picked up a copy, what’s wrong with you? Are you sick?

  • The volume is sponsored by Adsimilis, one of the top networks for CPA affiliates. Adsimilis has hundreds of top offers (specialised in dating), with industry-leading payouts, and international coverage. Get onboard and start making some money!

3 Inspiring Documentaries To Help You Achieve Big

It’s London Fashion Week, which means I’ve spent the last 5 days with full control over the television. No more Sex and the City, no more Karcrashians. Just me, Netflix and an ocean of possibility.

When I’m home alone, I like to watch documentaries, shit panel shows, and TED. 8 out of 10 Cats isn’t the best fodder for the brain, but the documentary section on Netflix has yet to let me down.

I’ve been inspired by three documentaries in the last week, each in a very different way. Instead of burying their lessons in my viewing history, never to be recalled, I thought I’d share them with you guys.

Each film is around 100 minutes long, and utterly compelling from start to finish. I suggest getting your little grubby paws on them.

Man on Wire

The Fearless Genius

On August 7th 1974, Philippe Petit set off on a quiet stroll from the World Trade Center’s South Tower to the North Tower.

Except it was no ordinary stroll. It was the wire walk that stunned the world.

Man on Wire

A quarter of a mile above the ground, Petit walked between the ill-fated towers not once, not twice, but eight times.

He enthralled the stunned crowds, somehow finding the grace (and the balls) to lay flat on his back, to kneel to the heavens, and to mock the enraged NYPD who spent over 40 minutes pleading for him to retreat to safety.

At one point Petit offered to surrender. He neared the guards, clearly amused by their dumbfounded horror. A performer to the end, he couldn’t help himself. He turned 180 degrees and raced back in to the abyss, his feet leaving the wire, dancing, showboating. All this a mere 110 stories from instant death below

It took the threat of being ‘captured by helicopter’ to bring an end to Petit’s stunt. He stepped back on to the roof, straight in to police custody, and that was that. New York City continued onwards to work, albeit with a slightly shellshocked stagger.

Philippe Petit had dreamed about the Twin Towers for six years. He planned his stunt long before the towers had been fully constructed. He called it his destiny, and he spent a lifetime training to make it so.

It was the ultimate heist. To break in to the towers, to evade security, to rig his wire in darkness, and then to walk.

The only thing certain was that failure would result in death.

Petit’s life was a combination of gruelling training – both physically and mentally – and undercover sleuthing, of which Solid Snake would be proud.

One does not simplybreak in to the World Trade Center, climb to the roof, set up a wire and dance across merrily, balls flapping in the wind.

Such acts require grapefruits of steel a lot of careful planning.

Petit had an unwavering belief that he would one day step across the New York skyline and be immortalised for the feat.

Against all odds, he is remembered today for the culmination of his dream on that [unfortunately] misty morning. And perhaps even more remarkably, he is still alive to tell the tale.

It’s difficult to contemplate what rushes through a man’s mind as he takes his first step off the edge of the South Tower…

Imagine the mental toughness required to place your entire body weight forward, away from safety, on to a three quarter inch wire, while every bone in your body buckles from vertigo as the 1,368 foot drop looms ever closer below.

It can barely be quantified. I shit my pants at the very thought.

But then the average onlooker hasn’t spent a lifetime eating, breathing and sleeping the same reality as Petit. Total conviction drove this man to an achievement that went beyond impressive. It was superhuman.

Petit’s stunt was beamed around the world. There was no publicity, no advance warning, and no precedent. Just 40 minutes of daredevil lunacy that forced an entire city to stop in silence, and to stare at a man in the sky.

His journey is captured brilliantly in the Man on Wire documentary.

Man on Wire rotten tomatoes

Bobby Fischer Against The World

The Calculating Genius

Bobby Fischer Against the World

Successful businessmen are distinguishable by their ability to think several steps ahead of the competition. They visualise the game we call life, they gauge their moves – as well as what life intends to throw back at them – and they make a decision based on the likely outcomes.

To be just one step ahead is to be blessed.

Now consider the excellence of a chess grandmaster…

“There are 400 different positions after each player makes one move apiece. There are 72,084 positions after two moves apiece. There are 9+ million positions after three moves apiece. There are 288+ billion different possible positions after four moves apiece. There are more 40-move games on Level-1 than the number of electrons in our universe. There are more game-trees of Chess than the number of galaxies (100+ billion), and more openings, defences, gambits, etc. than the number of quarks in our universe!”

A novice chess player can enjoy much success over fellow amateurs by thinking 3 or 4 steps ahead.

A grandmaster will regularly think up to 12 moves ahead.

The best of the best have such astonishing memorisation and visualisation techniques that their brains can filter through billions of potential positions and pick the best possible move while you and I are still processing the last.

What made Bobby Fischer so remarkable was that he could make those calculations barely a decade after leaving the womb.

His excellence was the result of endless hours analysing positions and outcomes in excruciating detail. He was a child prodigy in every sense.

Aged just 14, Fischer became the youngest ever US Champion. A year later, he was the youngest grandmaster in chess history. He would travel the country holding exhibitions where he would compete against 30-40 amateurs at the same time, soundly beating them all, swaggering from one table to the next.

Fischer’s life revolved around the chessboard to such an extent that his mother forced him to see a psychiatrist to try and kick the addiction. It was all he ever talked about, all he ever cared about.

The problem for Fischer, as many calculating geniuses have discovered, was that he never knew how to switch his brain off. He wouldn’t just think 12 steps ahead on the chessboard. He’d think 12 minutes ahead at the supermarket. He’d analyse each and every part of his life in such cynical detail that, inevitably, his world came crashing down. The paranoia turned Fischer in to a recluse.

In 1972, Fischer took part in the ‘Match of the Century’ against World Champion Boris Spassky of the USSR. It was the game that put chess on the map. A battle of East vs. West during the height of the Cold War. The tormented, troubled Fischer vs. the latest in a long line of Russian champions.

In the days leading up to the showdown, Fischer was suffering from such inner turmoil that there was doubt he would even show up. After several delays, he eventually got on the plane, and promptly made one of the most spectacular blunders of his career. He lost Game 1, then no-showed Game 2.

Facing a 2-0 deficit and written off by almost everybody, Fischer surged back in to the match and eventually beat Spassky 121/2 – 81/2. He returned to the United States a celebrated hero; an A-list celebrity; the 29-year-old World Chess Champion.

It was the last competitive match he ever played.

Bobby Fischer refused to defend his title in 1975. He disappeared in to obscurity, fled the USA, and eventually became known for an anti-Semitic political agenda that would see him die in lonely exile.

Fischer had a brilliant mind capable of superhuman calculation, but he was just as capable of self-destructing at any given moment. It is a sad and familiar correlation of genius.

Bobby Fischer rotten tomatoes

Indie Game: The Movie

The Artistic Genius

Indie Game: The Movie

Indie Game follows the exhausting efforts of four independent games developers as they battle through deadlines, Internet trolling, and Microsoft’s lame support to catch a lucky break.

Now, I don’t know much about designing games (even though I once dreamed of it as a career), but thankfully the film doesn’t require any inside knowledge. You need not give a damn about XBox Live or Mario-style platformers. You need only recognise the trials and tribulations of working in isolation, wondering when it might someday pay off.

Someday, someday. That is the hook.

The film covers the development of Super Meat Boy (Edmund McMillen and Tommy Refenes), Fez (Phil Fish) and Braid (Jonathan Blow) with over 300 hours of archived footage.

The smell of blood, sweat and tears emanating from their bedroom slash home-offices is palpable throughout. This is a documentary made for affiliate marketers.

Indie Game covers many hotbed talking points, including artistic integrity vs. monetary return. Most interestingly, it touches on the process of launching a product and watching the online world react.

If you’ve undergone this cathartic rites of passage, you’ll be able to relate to the uncontrollable nervous energy. The not knowing what to expect. The sheer blindness of working on something so hard and for so long that you can no longer tell whether it’s a work of art or a glistening turd.

One developer states matter-of-factly that if he doesn’t launch his game, he’ll have no choice but to kill himself. It’s an extreme threat, but clearly non-negotiable.

Another developer suffers a launch day bitch slap from Microsoft where it’s a wonder that he hasn’t yet been arrested for hunting down Bill Gates and burning him at the stake.

The film is slow out of the blocks, but it’s impossible not to be fully invested by the final third. The payoff is immense, a proverbial kick up the arse if ever you needed one.

Anybody who works online can relate to that passing moment of accomplishment between achieving one goal and drowning in the next. Indie Game: The Movie is like a surge of adrenaline for those on the brink of achieving something awesome.

Watch this shit and your motivation will soar. That’s the best compliment I can give it.

Indie Game The Movie rotten tomatoes

Suggestions for Inspiring Documentaries

What films have inspired you to go out and achieve big?

Your suggestions are welcome, especially if I can find them on Netflix.


Recommended This Week:

  • I want to say a special ‘thank you’ to everybody who’s picked up a copy of my brand new Affiliate Marketing Survival Guide 2013. The book shot straight to #1 on Amazon’s Marketing bestsellers in the space of 12 hours. Booya! If you haven’t yet grabbed the book, a) Why are we still friends? b) Get one here. It’s $5.

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